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Zambia Tourism Report Q4 2016

  • October 2016
  • -
  • Business Monitor International
  • -
  • 34 pages

Includes 3 FREE quarterly updates


BMI View:
Zambia has a relatively underdeveloped and underperforming tourism sector. Poor marketing strategies and strong competition from well-established competitors have led to low arrival numbers and occupancy rates. This, coupled with poor domestic travel infrastructure and an underdeveloped accommodation sector, has caused tourism to struggle in recent years. The future does look brighter, however. The government is working hard to improve road and rail networks across the country and also to establish greater links with potentially lucrative source markets such as China. Political instability in Zimbabwe and higher expenses occurred in South Africa will push more and more tourists looking for safari and wildlife-watching holidays towards Zambia. As arrival numbers grow, so will demand for accommodation, providing ample opportunities for new developments in the hotel sector.
Key Updates And Forecasts


- We have altered our forecast for the number of arrivals to Zambia significantly from the last quarter. Previously, we expected 1.34mn arrivals over 2016, rising to 1.97mn by 2020. We have reduced these figures to 1.13mn in 2016, only reaching 1.57mn by 2020. We forecast fewer arrivals from key regions such as North America and the Middle East as global terrorism continues to deter travellers.

Table Of Contents

Zambia Tourism Report Q4 2016
BMI Industry View 5
Table: Key Forecasts (Zambia 2013-2020) 5
SWOT 7
Industry Forecast 9
Table: Inbound Tourism (Zambia 2013-2020) 13
Table: Tourism Receipts (Zambia 2013-2020) 15
Table: Hotel Accommodation (Zambia 2013-2020) 17
Table: Tourist Departures and Consumption (Zambia 2013-2020) 18
Industry Risk/Reward Index 19
Table: Sub Saharan Africa Risk/Reward Index 19
Rewards 19
Risks 20
Market Overview 22
Competitive Landscape 29
Domestic Hotel Groups 29
Table: Domestic Hotel Groups 29
International Hotel Groups 29
Table: International Hotel Groups 29
Methodology 31
Industry Forecast Methodology 31
Risk/Reward Index Methodology 32
Table: Weighting Of Indicators 34

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