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  4. > Analysis of the Chinese Market for Passenger Car Advanced Driver Assistance Systems

Strong Potential with Market Revenue Expected to Grow Fivefold by 2020

Despite being the largest automotive market in the world, the ADAS market is in its nascent stage in China with most major ADAS technologies attracting less than 10% penetration rates in the market. However, the future looks positive with clear market potential with the regional ADAS market expected to grow six fold in revenue by 2020. Vehicle safety and driver comfort are expected to attract more interest within the Chinese automotive industry, with improved legislations likely to touch every aspect of safety from avoiding collisions to pedestrian security. In a highly cost-sensitive market, the ADAS market in China is entering a new phase with a possibility of exponential growth in the market in the next 3 to 5 years. Covering the Chinese ADAS market from 2013 to 2020, this study shows how the ADAS market is expected to unfold by 2020.


Key Findings
The Chinese ADAS market is expected to grow fourfold in revenue over the next years, but the market is expected to be highly price sensitive and consumer driven.
1 Market Size: The Chinese advanced driver assistance systems (ADAS) market is forecast to grow from million units in 2013 to million units by 2020 at a CAGR of %, while revenue is forecast to grow from $ million in 2013 to $ billion in 2020.
2 Competitive Environment: The market is largely dominated by global suppliers in China. However, a number of Chinese suppliers are entering this market. BMW, Daimler, and VW groups held over % of the market in 2013.
3 Government Role and Support: By 2015/2016, better defined legislation on specific ADAS technologies is expected to boost the penetration rate of ADAS technologies.
4 Localisation: With major original equipment manufacturers (OEMs) localising production by up to % by 2015, it is important to localise the ADAS technologies to fit the demand of the Chinese market. With cost being a major challenge, innovative cost-effective solutions need to be developed for the Chinese market.
5 Consumer Awareness: The significant growth in ADAS technologies in the market is a reflection of the increased awareness of safety technologies among consumers and OEMs.

Following the policies of car purchase restrictions in major Chinese cities (Beijing, Shanghai, and Guangzhou), the cost of car registration has increased to around 35,000 Chinese Yuan (CNY). This is pushing low-priced cars out of the market and has also affected the second-hand car market.

Despite the challenges, local manufacturers such as FAW are exhibiting their desire to showcase ADAS technology at a prototype level with other Chinese OEMs—Changan, BYD, SAIC, and Great Wall—planning to follow these footsteps into the market by 2014/2015.

On the other hand, it opens up opportunities for luxury and premium car manufacturers to provide advanced technologies in order to create brand differentiation and offer a unique value proposition for their customers.

Major challenges for local suppliers are to offer quality systems at lower costs compared to international suppliers, and to gain the trust and business from local OEMs whom often overlook local suppliers when it comes to advanced technologies.

International OEMs and suppliers are currently facing cost pressures and fitment challenges due to technology localisation in China. As most of these technologies were designed and developed to serve the Western market, there is a need to invest in further research and development (R&D) and testing.

China ADAS Market Snapshot Local OEMs and suppliers are not yet equipped to tackle the growing market for ADAS technologies in China.

Table Of Contents

Analysis of the Chinese Market for Passenger Car Advanced Driver Assistance Systems
1. EXECUTIVE SUMMARY

Executive Summary
Key Findings
Market Engineering Measurements
Technology and Product Roadmap
Total Market Unit Shipment/Revenue Snapshot
China ADAS Market Snapshot
Key Conclusions and Future Outlook

2. RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Key Questions This Study Will Answer
Research Background
Research Methodology
Key OEMs Groups Compared in this Study

3. DEFINITIONS AND SEGMENTATION

Definitions and Segmentation
Technology Segmentation
Technology Definitions
Other Definitions
Vehicle Segmentation

4. MARKET OVERVIEW

Market Overview
Key OEM Comparison
Key Supplier Comparison

5. MEGA TRENDS AND INDUSTRY CONVERGENCE IMPLICATIONS

Mega Trends and Industry Convergence Implications
Impact of Top 3 Mega Trends on ADAS Market

6. DRIVERS AND RESTRAINTS—TOTAL ADAS MARKET

Drivers and Restraints—Total ADAS Market
China ADAS Market Drivers and Restraints
Market Drivers
Drivers Explained
Market Restraints
Restraints Explained

7. FORECASTS AND TRENDS—TOTAL ADAS MARKET

Forecasts and Trends—Total ADAS Market
Market Engineering Measurements
Forecast Scenario Assumptions
Revenue Forecast by OEMs
Unit Shipment Forecast by OEMs
Unit Shipment Forecast by Vehicle Segment
Unit Shipment and Revenue Forecast Discussion
Pricing Trends and Forecast
Pricing Trends and Forecast Discussion

8. ACC SEGMENT ANALYSIS

ACC Segment Analysis
Market Engineering Measurements
Unit Shipment Scenario Analysis
Revenue Forecast
Unit Shipment Forecast by OEMs
Unit Shipment Forecast by Vehicle Segment
Pricing Trends and Forecast

9. BSD SEGMENT ANALYSIS

BSD Segment Analysis
Market Engineering Measurements
Unit Shipment Scenario Analysis
Revenue Forecast
Unit Shipment Forecast by OEMs
Unit Shipment Forecast by Vehicle Segment
Pricing Trends and Forecast

10. LDW SEGMENT ANALYSIS

LDW Segment Analysis
Market Engineering Measurements
Unit Shipment Scenario Analysis
Revenue Forecast
Unit Shipment Forecast by OEMs
Unit Shipment Forecast by Vehicle Segment
Pricing Trends and Forecast

11. FCW SEGMENT ANALYSIS

FCW Segment Analysis
Market Engineering Measurements
Unit Shipment Scenario Analysis
Revenue Forecast
Unit Shipment Forecast by OEMs
Unit Shipment Forecast by Vehicle Segment
Pricing Trends and Forecast

12. NVS SEGMENT ANALYSIS

NVS Segment Analysis
Market Engineering Measurements
Unit Shipment Scenario Analysis
Revenue Forecast
Unit Shipment Forecast by OEMs
Unit Shipment Forecast by Vehicle Segments
Pricing Trends and Forecast

13. PA SEGMENT ANALYSIS

PA Segment Analysis
Market Engineering Measurements
Unit Shipment Scenario Analysis
Revenue Forecast
Unit Shipment Forecast by OEMs
Unit Shipment Forecast by Vehicle Segments
Pricing Trends and Forecast

14. KEY OEM PROFILES

Key OEM Profiles
BMW Group
BYD Group
Changan Group
Daimler Group
Ford Group
Geely Group
GM Group
Great Wall Group
Honda Group
Renault-Nissan Group
Toyota Group
VW Group

15. SUPPLIER PROFILES

Supplier Profiles
Autoliv
Auto-Star
Bosch
Continental
Delphi
Denso
TRW
Valeo

16. CONCLUSIONS AND FUTURE OUTLOOK

Conclusions and Future Outlook
Key Conclusions
The Last Word—3 Big Predictions
Legal Disclaimer

17. APPENDIX

Appendix
List of Other OEMs
Learn More—Next Steps
Relevant Research
Market Engineering Methodology

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