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  3. > Is There a Need for PPE Product Differentiation for Developing Economies?

Small Degree of Differentiation at Affordable Pricing is the Way Forward

As developed markets mature in PPE uptake and consumption, developing economies hold a huge untapped market potential. This market insight emphasizes the importance of developing economies as a source of growth for global PPE manufacturers and assesses the need for product differentiation for developing economies. Drivers and restraints for the globalization of PPE market are also outlined. The study analyzes key expectations of customers in developing economies from global brand manufacturers, which forms the basis of PPE product differentiation. Product differentiation is also discussed as a global perspective, and strategies for product differentiation are outlined and mapped for success in specific PPE product markets.

PPE Market Overview
-PPE can be classified into major product categories, depending on the type of protection offered.
-The following factors drive the PPE market and prompt manufacturers to upgrade and enhance product lines, ensuring market dynamism:
oChanging the workplace environment and types of hazards
oUpdates in standards and regulations
oGlobalization and changing workforce demographics
oImpact of fashion and changing customer preferences

PPE Market in Developing Economies—An Overview
-Developing economies account for a sizeable share of global PPE market revenues and continue to offer untapped potential for growth.
-In terms of volume growth and price growth, Brazil, Russia, India, and China (BRIC) offer immense untapped growth potential for the PPE market.
-Volume growth is expected to come from demand generated from slowly increasing compliance rates, growth in economy, infrastructure, better awareness, and shifting manufacturing bases. Price growth is expected to come from increasing penetration of higher-priced products from global companies into developing economies.
-North America and Western Europe are the major revenue generators of the PPE market, accounting for more than half of the market revenue. However, well-defined safety regulations enforce higher end-user compliance, rendering these markets mature for future growth.
-Most of the future growth in the PPE market is expected from developing economies, necessitating PPE companies to focus on these areas.

Table Of Contents

Is There a Need for PPE Product Differentiation for Developing Economies?
1. EXECUTIVE SUMMARY

Executive Summary
Key Findings

2. PPE MARKET OVERVIEW

PPE Market Overview

3. PPE MARKET IN DEVELOPING ECONOMIES

PPE Market in Developing Economies
PPE Market Revenue Estimates—Demand from Some Developing Economies
PPE Market in Developing Economies—An Overview
PPE Market in Developing Economies—Market Drivers
Globalization of the PPE Market—Penetrating Developing Economies

4. PRODUCT DIFFERENTIATION—A GLOBAL PERSPECTIVE

Product Differentiation—A Global Perspective
Ease of Adoption of Differentiated Products by PPE Type
Ease of Adoption of Differentiated Products by Region and End-user Industry

5. GLOBAL PRODUCT DIFFERENTIATION STRATEGIES

Global Product Differentiation Strategies
Technological Sophistication
Product Design Differentiation
Differentiation in Fashion and Style
Material Differentiation
Performance Differentiation
Product Customization
Product Differentiation Strategies—End-user Industry Mapping
Examples of Differentiated Products

6. DEVELOPED VERSUS DEVELOPING ECONOMIES—WHY DIFFERENTIATE PRODUCTS?

Developed versus Developing Economies—Why Differentiate Products?
Need for Product Differentiation for Developing Economies
Key Market Expectations—Developed versus Developing Economies
What Do Customers Look for in a Global Supplier?

7. PPE MARKET—OVERVIEW OF SOME DEVELOPING ECONOMIES

PPE Market—Overview of Some Developing Economies
PPE Market Opportunity in Developing Economies
LATAM PPE Market—An Overview
CEE PPE Market—An Overview
African PPE Market—An Overview
Chinese and Indian PPE Market—An Overview
GCC PPE Market—An Overview
PPE Market in Developing Economies—Summary

8. PPE PRODUCT DIFFERENTIATION FOR DEVELOPING ECONOMIES

PPE Product Differentiation for Developing Economies
Market Participation in Developing Economies—Key Considerations
Product Differentiation for Developing Economies—Key Considerations
Above-the-neck Protection Market in Developing Economies—Overview
Head Protection Market—Product Differentiation for Developing Economies
Eye and Face Protection Market—Product Differentiation for Developing Economies
Hearing Protection Market—Product Differentiation for Developing Economies
Respiratory Protection Market in Developing Economies—Overview
Respiratory Protection Market—Product Differentiation for Developing Economies
Protective Gloves Market in Developing Economies—Overview
Protective Gloves Market—Product Differentiation for Developing Economies
Protective Footwear Market in Developing Economies—Overview
Protective Footwear Market—Product Differentiation for Developing Economies
Workwear and Protective Clothing Market in Developing Economies—Overview
Workwear and Protective Clothing Market—Product Differentiation for Developing Economies
Fall Protection Market in Developing Economies—Overview
Fall Protection Market—Product Differentiation for Developing Economies
Gas Detectors Market in Developing Economies—Overview
Gas Detectors Market—Product Differentiation for Developing Economies
PPE Market in Developing Economies—Assessment of Success Potential for Differentiated Products

9. CONCLUSION

Conclusion
Ease of Adoption of Differentiated Products by PPE Type in Developing Economies
Successful Product Differentiation Strategies for Developing Economies
Drivers for Globalization of the PPE Market in Developing Economies
Restraints for Globalization of the PPE Market in Developing Economies
Strategies for the Success of Global Companies in Developing Economies
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