1. Market Research

Work at Home Agents (WAHA) in the Latin American Market

  • August 2014
  • 39 pages
  • Frost & Sullivan
Report ID: 2316122

Summary

Table of Contents

Increased Productivity and Cost Reduction Attract Companies to this Growing Trend

Remote work has not yet been largely adopted in Latin America, especially due to the lack of specific legislation regarding this work modality and its use of information and communication technologies (ICTs). However, important companies in the region from different industry verticals have implemented the home-office model, partially or full-time, among departments such as marketing, sales, and technology. This Market Insight defines terms, discusses market trends and remote work regulations (Chile, Argentina, and Brazil), and offers company profiles and business cases.

Key Findings
-Remote work has not yet been largely adopted in Latin America, especially due to the lack of specific legislation regarding this work modality and its use of information and communication technologies (ICTs).
-Insecurities related to guaging employees’ true productivity when working remotely impact this new trend.
-Major companies across industry verticals have implemented the home-office model, partially or full-time employees, among departments such as marketing, sales, and technology.
-Most of the offerings available in the region today comprise the hub-and-spoke model, which shrinks agent turnover and facility costs.
-The Latin American region is home to many companies and employees to which telework and home-office possibilities are unknown, or which have little information about the benefits of these work modalities.
-All types of telework, given the technologies available today, present themselves as important opportunities for people with disabilities. These potential employees increase the importance of developing and implementing this mode of work more broadly in the region.

Overview
Business is generally run at the speed of information exchange: data communications and real-time audio and video technologies enable a rapidly expanding work environment wherein the ability to stay connected consumes the available time of many professional workers. For many, the future work world is an overwhelming tension between too many demands and not enough time.

Indeed, the work environment of today is undergoing a massive shift in response to more capable network connections, social media, and mobility. One of the biggest changes in the business world today is the growing number of mobile workers, not because people are traveling more, but rather because they are blending home life and work life in ways never before seen. This evolution owes to applications and devices that allow employees to remain connected, to communicate, and to work from any location.

Remote working has become a common trend in the corporate world today spurred by advancements in technologies such as smartphones, tablets, and a growing number of public places offering Wi-Fi, which provides flexibility to both employees and employers.

Smart companies know that allowing employees to work from home or on the road is not just beneficial to both parties, but required in today's increasingly global and virtual workplace, especially true as employees bring technology with them into the work space.

There is, however, a broad variety of terms used to describe this type of work (remote work, telework, home office, mobile telework) thus creating some confusion as to which characteristics define each one. This market insight focuses on work-at-home agents, known as WAHA, which are call center operators working from their homes. Yet, considering this model is still quite incipient in Latin America, a broadened scope has been applied here to discuss telework in general, given that this is the most generally used model and the one specified in the region’s labor laws. All terms will be defined within the study.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.