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Global Retailer Online Payment Acceptance

  • July 2014
  • -
  • Finaccord
  • -
  • 515 pages

Global Retailer Online Payment Acceptance is a report, based on a survey of over 6,000 prominent retail brands in 60 countries, about the online payment types that they accept for purchases made online by their customers. Means of online payment investigated are payment cards, online accounts, mobile payments, direct bank transfers and other means consisting mainly of payment on delivery (commonly referred to as 'COD' for 'cash on delivery') and payment upon receipt of invoice. Moreover, the PartnerBASE™ database that accompanies the report details the payment card brands, online account providers and mobile payment means accepted by retailers that offer online shopping, thereby offering clear evidence for the companies that are well-placed both in each country and across world as a whole.

Eight regions covered, and the countries included in each, are as follows:

- Asia: China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam;

- Australasia: Australia, New Zealand;

- Eastern and South-Eastern Europe: Bosnia-Herzegovina, Bulgaria, Croatia, Georgia, Greece, Romania, Russia, Serbia, Slovenia, Turkey, Ukraine;

- Latin America: Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Paraguay, Peru, Uruguay;

- North America: Canada, the USA;

- Northern and Central Europe: Austria, the Czech Republic, Denmark, Estonia, Finland, Germany, Hungary, Latvia, Lithuania, Norway, Poland, Slovakia, Sweden, Switzerland;

- South Africa: South Africa;

- Southern and Western Europe: Belgium, France, Ireland, Italy, the Netherlands, Portugal, Spain, the UK.

Key features of this report include:

- definitive coverage of the involvement in online payment acceptance of over 6,000 major retail brands in 60 countries worldwide, 55.0% of which have set up an online shopping facility;

- coverage of different payment card brands accepted online: which card brands are strong in which countries and with which retailers do they collaborate?

- identification of 67 online account providers in addition to PayPal: which operate in more than one territory and which offer significant competition to the market leader in particular countries?

- identification of over 40 mobile payment products that are accepted online: in which countries has this emerging payment means made the greatest headway?

- analysis of direct bank transfers, payment on delivery (COD) and other options (e.g. BPAY in Australia, 'Boleto Bancário' in Brazil) as online payment means: in which retailer categories are these most likely to be accepted for online payments?

Table Of Contents

Global Retailer Online Payment Acceptance
TABLE OF CONTENTS
0.0 EXECUTIVE SUMMARY ...1
1.0 INTRODUCTION 3
What is this report about?..3
Rationale.3
Several factors combine to form a strong rationale for this study3
Methodology...3
Survey of retailers ...3
The survey's scope covers almost 6,500 major retail brands drawn from ten categories and 60 countries…..3
… and classified according to their use of offline-only, online-only or mixed distribution models ..5
Weighted shares.5
Regions...5
Retailers are divided among eight different regions for the purposes of analysis...5
PartnerBASE..6
Finaccord6
2.0 GLOBAL OVERVIEW7
Introduction.7
Overview.7
Major retail brands in Southern and Western Europe are most likely to have an online sales capability… ..7
… and by category of retailer, those in the books and media sector offer online sales most regularly..8
Worldwide, online accounts and direct bank transfers are both accepted by over 40% of online retailers ...8
Payment cards ...9
Globally, over 90% of major retail brands selling online accept payment cards… .9
… with Visa slightly ahead of MasterCard among card network brands accepted online11
Supermarket and hypermarket brands selling online are least likely to accept payment cards...13
Online accounts13
Online accounts enjoy the most widespread acceptance among major retail brands in Australasia...13
Numerous mainly country-specific entities are attempting to break the dominance of PayPal…14
… among which Alipay and Tenpay claim the highest implied market shares in weighted terms...16
A number of challenger online account providers have owners with extremely deep pockets 17
Over 50% of online fashion retailers accept online accounts as a payment means for internet sales.19
Mobile payments ..20
A much smaller percentage of online retailers accept payment methods tied to mobile phones….20
… with activity recorded in 22 of the 60 countries investigated... ..20
... albeit with over 40 providers of mobile payment services identifiable in this field.21
Only two retailer categories active online feature a global acceptance rate for mobile payments above 5% .24
Bank transfers ..24
Worldwide, over 40% of retailers with online operations accept bank transfers for online payments…..24
… with nearly 60% of consumer electronics retailers accepting payments via this method.25
Other methods of online payment...26
COD is by far the most popular other form of settling online purchases...26
... with enthusiasm for this payment means highest in Northern and Central Europe..27
Online retailers of sporting goods are least likely to accept alternative means of online payment...28
3.0 ARGENTINA.30
Introduction...30
Overview...31
Online accounts are marginally preferred to payment cards as an online payment method ...31
Payment cards .32
A total of 13 different payment card networks are accepted among major online retailers in Argentina .32GLOBAL RETAILER ONLINE PAYMENT ACCEPTANCE
© FINACCORD 07/2014 II
Cabal is the most commonly accepted of the national and regional payment card networks…..32
…while Tarjeta Naranja primarily serves the under-banked population outside of the capital.32
Tarjeta Nativa and Tarjeta Shopping also achieve reasonable online acceptance scores ..32
Online accounts35
In Argentina, PayPal trails far behind several local or regional firms, including MercadoPago35
…with Western Union's Pago Fácil also accepted by multiple online retailers.35
Other competitors are DineroMail, PagoMisCuentas, Rapipago and RCC Pagos...35
Mobile payments ..38
Bank transfers ..38
Six categories of online retail brands accept direct bank transfers in Argentina… ...38
Other methods of online payment...39
…with the same number accepting online orders for payment upon delivery ..39
4.0 AUSTRIA...40
Introduction...40
Overview...41
Acceptance rates exceed 50% of online retail brands for all payment means other than one.41
Payment cards .42
Eight different payment card brands enjoy online acceptance among major retailers in Austria.42
... with maximum acceptance rates in all retailer categories apart from one.43
Online accounts43
PayPal faces competition from a local competitor in the Austrian online account market43
Six out of nine categories feature some degree of acceptance of online accounts for payments ...45
Mobile payments ..46
Bank transfers ..46
Almost 60% of retailers selling online accept direct bank transfers as a payment means ...46
Other methods of online payment...47
Over 50% of online retail brands also accept alternative forms of payment for web-based transactions47
5.0 AUSTRALIA..48
Introduction...48
Overview...49
Online accounts are second only to payment cards by frequency of acceptance among online retailers...49
Payment cards .49
Seven different payment card brands enjoy online acceptance among major retailers in Australia49
Online accounts50
Nearly three quarters of major Australian retail brands with an online sales capability accept PayPal50
... albeit MasterPass and V.me by Visa launched in 2013 with acceptance across several online retailers ...51
Online accounts enjoy high acceptance rates across most retailer categories.52
Mobile payments ..52
No retail brand researched accepts mobile payments as an online payment means ..52
Bank transfers ..52
Direct bank transfers are only available as an online payment means in certain retailer categories ...52
Other methods of online payment...53
Some retail brands also accept payment on delivery (COD) or other online payment means.53
... including electronic billing system BPAY53
6.0 BELGIUM ..55
Introduction...55
Overview...56
As an online payment means, payment cards enjoy a substantial lead over bank transfers...56
Payment cards .57
Seven different open-loop payment card brands enjoy online acceptance among major retailers in Belgium ...57
Online accounts59
PayPal enjoys acceptance across over a half of online retailers, but ClickandBuy is accepted by only one ..59
Seven categories featuring web-based retailers accept online accounts for payments via the internet..60GLOBAL RETAILER ONLINE PAYMENT ACCEPTANCE
© FINACCORD 07/2014 III
Mobile payments ..60
Only one of the retail brands researched accepts mobile payment services as an online payment means ...60
Bank transfers ..61
Direct bank transfers enjoy notably high acceptance rates across almost all retailer categories.61
Other methods of online payment...62
Several online retail brands also accept payment on delivery as well as payment after invoice..62
7.0 BOSNIA-HERZEGOVINA63
Introduction...63
Overview...64
Direct bank transfers are the most common form of online payment by frequency of acceptance .64
Payment cards .65
Online acceptance of payment cards is limited to the Maestro, MasterCard and Visa brands65
Online accounts66
... with PayPal the only option in Bosnia-Herzegovina's online account segment66
Mobile payments ..68
Bank transfers ..68
Acceptance of direct banks transfers is visible among online retail brands in just two categories...68
Other methods of online payment...69
... and alternative payment means in only one...69
8.0 BRAZIL..70
Introduction...70
Overview...71
Other forms of payment are nearly as popular as payment cards as an online payment method...71
Payment cards..71
A total of nine different payment card brands enjoy online acceptance among major retailers in Brazil… .71
… including Aura, Elo and Hipercard…..71
… plus some much smaller networks.72
Online accounts 74
Four providers of online accounts are used to one extent or another by major retail brands...74
Bcash leads on an unweighted basis but PayPal overtakes it in the weighted analysis ..74
Retailers in the consumer electronics sector record the highest acceptance rates for online accounts..75
Mobile payments...76
Oi Paggo is the only mobile payment service accepted as an online payment means…76
… and its online retail partners are concentrated in just three retailer categories.77
Bank transfers...78
Direct bank transfers enjoy fairly significant acceptance rates across most retailer categories ...78
Other methods of online payment79
Payment through Boleto Bancário enjoys a high degree of online merchant acceptance in Brazil.79
9.0 BULGARIA80
Introduction...80
Overview...81
Direct bank transfers are preferred to payment cards as an online payment method..81
Payment cards .82
Only three payment card networks are accepted among major online retailers in Bulgaria 82
Online accounts83
PayPal is outgunned by a local competitor in the online account sector...83
Mobile payments ..85
CellumPay and mPay both enjoy acceptance as mobile payment providers among online retailers..85
Bank transfers ..87
Direct bank transfers are accepted by online retail brands in five categories... 87
Other methods of online payment...88
... a rate that rises to six for other methods of online payment...88GLOBAL RETAILER ONLINE PAYMENT ACCEPTANCE
© FINACCORD 07/2014 IV
10.0 CANADA.89
Introduction...89
Overview...90
Payment cards are the preferred online payment option in Canada by a significant margin ...90
Payment cards..90
Online acceptance rates for American Express approach those found for MasterCard and Visa...90
Online accounts 92
PayPal dominates but faces future competition from two rivals launched in 2013...92
Penetration of online accounts is most advanced among online retailers of sporting goods ...93
Mobile payments...94
Bank transfers...94
Direct bank transfers are not an especially common means of online payment for retailers in Canada .94
Other methods of online payment95
Two online retail brands accept other forms of payment online 95
11.0 CHILE..97
Introduction...97
Overview...97
Payment cards and online accounts are the clear favourites among online payment methods in Chile.97
Payment cards..98
Eight different payment card brands enjoy online acceptance among major retailers in Chile98
Three retailer categories in Chile register online acceptance rates for payment cards below 70%.99
Online accounts ..100
Webpay enjoys much higher online acceptance among major retailers than does either of its competitors.100
No retailers of consumer electronics accept online accounts for payments via the internet ..102
Mobile payments.103
Bank transfers.103
Direct bank transfers register very modest acceptance rates among major online retailers in Chile.103
Other methods of online payment..104
Two online retail brands also accept payments on delivery (COD).104
12.0 CHINA105
Introduction.105
Overview.106
Online accounts are accepted by nearly as many retail brands as accept payment cards online.106
Payment cards ...106
The dominance of UnionPay pushes international payment card brands to the margin106
Five retailer categories in China register online acceptance rates for payment cards above 80%107
Online accounts..108
Alibaba's Alipay service is the leading online payment account provider by a substantial margin….108
…albeit Tenpay has built a substantial customer base within a short period of time..108
... and 99bill is another significant competitor which limits the growth potential for PayPal110
All online retailer categories accept online accounts for payments via the internet110
Mobile payments 111
Bank transfers 111
Direct bank transfers register significant acceptance rates among major online retailers in China ...111
Other methods of online payment.112
A clear majority of online retail brands in China also accept payments on delivery (COD)112
13.0 COLOMBIA...113
Introduction.113
Overview.114
Payment cards clearly lead among online payment methods in Colombia 114
Payment cards ...114GLOBAL RETAILER ONLINE PAYMENT ACCEPTANCE
© FINACCORD 07/2014 V
American Express is almost as widely accepted as MasterCard and Visa among payment card networks.114
Online accounts..116
PayU is the clear market leader in Colombia's online account sector.116
Mobile payments 118

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