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Retailer Online Payment Acceptance in the Asia-Pacific Region is a report, based on a survey of over 1,500 prominent retail brands in 14 countries, about the online payment types that they accept for purchases made online by their customers. Countries covered are Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

Means of online payment investigated are payment cards, online accounts, mobile payments, direct bank transfers and other means consisting mainly of payment on delivery (commonly referred to as 'COD' for 'cash on delivery').

Moreover, the PartnerBASE™ database that accompanies the report details the payment card brands, online account providers and mobile payment means accepted by retailers that offer online shopping, thereby offering clear evidence for the companies that are well-placed both in each country and across the Asia-Pacific region as a whole.

Key features of this report include:

- definitive coverage of the involvement in online payment acceptance of over 1,500 major retail brands in 14 countries across the Asia-Pacific region, 53.4% of which have set up an online shopping facility;

- coverage of 18 different payment card brands accepted online: which card brands are strong in which countries and with which retailers do they collaborate?

- identification of 29 online account providers in addition to PayPal: which operate in more than one territory and which offer significant competition to the market leader in particular countries?

- identification of mobile payment products that are accepted online such as India's PayMate: in which countries has this emerging payment means made the greatest headway?

- analysis of direct bank transfers, payment on delivery (COD) and other options (e.g. BPAY in Australia) as online payment means: in which retailer categories are these most likely to be accepted for online payments?

Table Of Contents

Retailer Online Payment Acceptance in the Asia-Pacific Region
TABLE OF CONTENTS
0.0 EXECUTIVE SUMMARY ...1
1.0 INTRODUCTION 3
What is this report about?..3
Rationale.3
Several factors combine to form a strong rationale for this study3
Methodology...3
Survey of retailers ...3
The survey's scope covers over 1,500 major retail brands drawn from ten categories and 14 countries…..3
… and classified according to their use of offline-only, online-only or mixed distribution models ..4
Weighted shares.4
PartnerBASE..6
Finaccord6
2.0 REGIONAL OVERVIEW7
Introduction.7
Overview.7
Among major retail brands, online sales facilities are most widespread in Australia and China7
Retailers in the books and media sector are the most likely to offer online sales...8
Online accounts and direct bank transfers are both accepted for payment by over 40% of online retailers .9
Payment cards .10
In four countries, all major online retail brands accept cards as a payment means..10
Visa and MasterCard are the leaders, followed by American Express and JCB..12
Payment cards enjoy relatively high online acceptance rates across all retailer categories 14
Online accounts14
Online accounts enjoy the most widespread acceptance in China but the least in Taiwan .14
Across the region, Alipay and PayPal lead a field of 30 competitors in total….15
… among which most are active in only one or two countries...18
Online retailers of consumer electronics are most likely to accept online accounts .19
Mobile payments ..20
A much smaller percentage of online retailers accept payment methods tied to mobile phones….20
… with activity recorded in only seven of the 14 countries investigated20
... albeit with over 22 providers of mobile payment services identifiable in this field.21
Two retailer categories active online do not feature any acceptance of mobile payments...23
Bank transfers ..23
Nearly a half of retailers with online operations accept bank transfers as an online payment means… .23
… with nearly two thirds of department store and variety retailers accepting payments via this method 24
Other methods of online payment...25
COD is by far the most popular other form of settling online purchases... 25
... with enthusiasm for this payment means especially high in India, Japan and Vietnam... 26
... and among supermarket and hypermarket brands27
3.0 AUSTRALIA..29
Introduction...29
Overview...30
Online accounts are second only to payment cards by frequency of acceptance among online retailers...30
Payment cards .30
Seven different payment card brands enjoy online acceptance among major retailers in Australia30
Online accounts31
Nearly three quarters of major Australian retail brands with an online sales capability accept PayPal31
... albeit MasterPass and V.me by Visa launched in 2013 with acceptance across several online retailers ...32RETAILER ONLINE PAYMENT ACCEPTANCE IN THE ASIA-PACIFIC REGION
II
Online accounts enjoy high acceptance rates across most retailer categories.33
Mobile payments ..33
No retail brand researched accepts mobile payments as an online payment means ..33
Bank transfers ..33
Direct bank transfers are only available as an online payment means in certain retailer categories...33
Other methods of online payment...34
Some retail brands also accept payment on delivery (COD) or other online payment means.34
... including electronic billing system BPAY34
4.0 CHINA36
Introduction...36
Overview...37
Online accounts are accepted by nearly as many retail brands as accept payment cards online...37
Payment cards .37
The dominance of UnionPay pushes international payment card brands to the margin..37
Five retailer categories in China register online acceptance rates for payment cards above 80%..38
Online accounts39
Alibaba's Alipay service is the leading online payment account provider by a substantial margin…...39
…albeit Tenpay has built a substantial customer base within a short period of time39
... and 99bill is another significant competitor which limits the growth potential for PayPal..41
All online retailer categories accept online accounts for payments via the internet..41
Mobile payments ..42
Bank transfers ..42
Direct bank transfers register significant acceptance rates among major online retailers in China .42
Other methods of online payment...43
A clear majority of online retail brands in China also accept payments on delivery (COD)..43
5.0 HONG KONG44
Introduction...44
Overview...44
Payment cards are the preferred online payment type, although they are not universally accepted...44
Payment cards .46
Six different payment card networks are accepted among major online retailers in Hong Kong.46
Online accounts47
PayPal and Alipay lead a crowded field for online account providers in Hong Kong47
…with consortium-owned PPS also accepted by multiple online retailers47
... although with other competitors yet to make much headway among major retail brands selling online..47
Mobile payments ..49
Bank transfers ..50
Direct bank transfers are accepted by relatively few major online retail brands in Hong Kong50
Other methods of online payment...51
…with alternative online payment means also quite limited ..51
6.0 INDIA .52
Introduction...52
Overview...53
Major retail brands selling online are most likely to accept payment cards and direct bank transfers .53
Payment cards .54
Eight different payment card brands enjoy online acceptance among major retailers in India 54
Online accounts55
Four online account providers compete for deals with the few online retailers accepting this payment means..55
PayPal is the sector leader followed by three indigenous competitors, all launched in the recent past...55
Online retail brands in five categories accept online accounts for payments via the internet...57
Mobile payments ..58
PayMate has achieved by far the highest acceptance rate among mobile payment providers... 58
... and reports relationships with over 12,000 merchants in total, both online and offline.58RETAILER ONLINE PAYMENT ACCEPTANCE IN THE ASIA-PACIFIC REGION
III
Four other service providers are visible in this domain ..58
Bank transfers ..60
Direct bank transfers are accepted almost universally among major online retailers in India ..60
Other methods of online payment...61
Over three quarters of major online retail brands in India also accept payments on delivery (COD)...61
7.0 INDONESIA...62
Introduction...62
Overview...63
Over two thirds of major retail brands with an online sales capability accept direct bank transfers .63
Payment cards .63
MasterCard and Visa enjoy by far the highest rates of online acceptance among payment card brands...63
Online accounts65
Few major retailers selling online in Indonesia have yet begun accepting online accounts.65
Mobile payments ..67
Two different mobile payment solutions are used by one important supermarket chain..67
Bank transfer69
Direct bank transfers are accepted across all eight retailer categories featuring online retail brands..69
Other methods of online payment...69
Several retailer brands also accept payments on delivery (COD).69
8.0 JAPAN...71
Introduction...71
Overview...71
Payment cards and 'COD' ('cash on delivery') are the most widespread online payment means ...72
Payment cards .72
Ten different payment card brands enjoy online acceptance among major retailers in Japan... .72
... with availability rates for online card payments dipping below 100% in only two retailer categories73
Online accounts74
Five online account providers are in evidence but none has yet amassed a large number of partnerships ...74
Two providers require secure readers (which plug into the user's computer) to confirm the transaction... .74
... and two began life as solutions for online auction payments.74
Retailers in the consumer electronics sector record the highest acceptance rate for online accounts75
Mobile payments ..77
Three of the four mobile payment initiatives found online are owned by mobile network operators77
... but the penetration of these among major online retailers in Japan is also quite limited..77
Bank transfers ..78
Direct bank transfers are accepted by close to a quarter of major online retailers in Japan 78
Other methods of online payment...80
Payments on delivery (COD) constitute the most common alternative to payment cards ...80
9.0 MALAYSIA81
Introduction...81
Overview...81
Over a half of major retail brands with an online sales capability accept direct bank transfers in Malaysia 81
Payment cards .82
Four different payment card brands enjoy online acceptance among major retailers in Malaysia...82
Acceptance rates for payment cards did not fall below 50% in any retailer category...83
Online accounts84
PayPal enjoys unrivalled dominance in the Malaysian market for online accounts..84
Online accounts are accepted across six of the nine categories featuring retailers selling online...85
Mobile payments ..86
Two mobile payment solutions are used by five online retail brands 86
Celcom AirCash and Mobile Money effect payments by SMS using a mobile number and PIN code86
Bank transfers ..87
Direct bank transfers enjoy high acceptance rates in certain retailer categories ..87RETAILER ONLINE PAYMENT ACCEPTANCE IN THE ASIA-PACIFIC REGION
IV
Other methods of online payment...88
Several retail brands also accept payments on delivery (COD)88
10.0 NEW ZEALAND .90
Introduction...90
Overview...91
Payment cards are likely to dominate online payments with major retailers in New Zealand..91
Payment cards .91
When viewed in weighted terms, the online acceptance rate of American Express rises substantially ..91
Online accounts93
PayPal is the sole provider of online accounts active among major retail brands selling online..93
Mobile payments ..95
Bank transfers ..95
Five categories of online retail brands accept direct bank transfers in New Zealand...95
Other methods of online payment...95
11.0 PHILIPPINES..96
Introduction...96
Overview...97
All five online payment categories enjoy some degree of acceptance among major retailers selling online...97
Payment cards .97
Nine different payment card brands record online acceptance among major retailers in the Philippines97
Online accounts99
PayPal is dominant in the Philippine market for online accounts ..99
Mobile payments 101
Two mobile payment providers are used to one degree or another by online retail brands...101
...which are concentrated in just two retailer categories...101
Bank transfer..103
Direct bank transfers are accepted across four retailer categories..103
Other methods of online payment.103
Payment on delivery (COD) is possible with eight out of 18 major retailers selling online .103
12.0 SINGAPORE.105
Introduction.105
Overview.106
Acceptance of payment cards as an online payment means is possible with all major retail brands106
Payment cards ...106
... with MasterCard and Visa enjoying a clear lead over their closest rivals106
Online accounts..107
As in some other markets in the Asia-Pacific region, PayPal is the only active online account provider...107
Mobile payments 109
Bank transfer..109
Direct bank transfers are accepted across five categories containing retailers selling online 109
Other methods of online payment.109
A minority of retail brands selling online also accept payments on delivery (COD)109
13.0 SOUTH KOREA ...111
Introduction.111
Overview.112
All but one major retail brand selling online accept payment cards.112
Payment cards ...112
Eight networks plus private-label cards enjoy online acceptance among major retailers in South Korea.112
Online accounts..114
MoCa Wallet is the country's only online account and its penetration is comparatively limited..114
Mobile payments 115
Six providers of mobile payments are used to one degree or another by online retail brands...115

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