1. Market Research
  2. > Telecom
  3. > Mobile Services Market Trends

The Monetising LTE: capitalising on the growth of mobile handset data

  • August 2014
  • 30 pages
  • Analysys Mason
Report ID: 2347018

Summary

Table of Contents

Search Inside

Operators that can bring 4G tariffs to low-end smartphone users will be winners because of a higher potential ARPU uplift.

The number of 4G (LTE) handset connections worldwide will increase from 178 million in 2013 to 1.4 billion in 2018 – a growth of 670% – while mobile handset data service revenue will only grow by 64% during the same period. This presents a major challenge for operators – how to monetise LTE services. Operators are deploying a variety of strategies including price premiums, reserving LTE for premium tariffs, bundling content and broadening connectivity to a wider range of devices through multi-device tariffs.

This report addresses the following topics and provides recommendations for operators.

The challenges of monetising mobile data: Analysing mobile revenue forecasts, assessing the revenue impact of LTE launches, and the impact of this on mobile ARPU.

LTE bundling strategies: Evaluating operators’ value-added services and connectivity extension (that is, multi-device tariffs) bundles for LTE tariffs.

The broader market opportunity: Assessing the impact of LTE on the prepaid market, data allowance overage and the MVNO market.

COMPANY COVERAGE

The following companies are mentioned in this report.
AT&T
EE
FreedomPop
Free Mobile
Hutchison Whampoa
KDDI
LG Uplus
NTT DOCOMO
Orange
SFR
SK Telecom
Telefónica
Telekom Deutschland
(T-Mobile)
Telenor
TeliaSonera
Telstra
Yuilop
Verizon Wireless
Vodafone

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Wireless network data traffic in Sub-Saharan Africa: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

"Cellular data traffic in Sub-Saharan Africa will be over 9 times higher in 2021 than in 2016 – this growth will be key to mobile operators' future prospects." Mobile network operators in Sub-Saharan ...

Wireless network data traffic in developed Asia–Pacific: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

"Some of the most advanced telecoms markets in the world are in developed Asia–Pacific and traffic trends there can indicate future trends in other regions." Growth rates of cellular data traffic will ...

Wireless network data traffic in emerging Asia–Pacific: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

"Rapid 4G adoption in China and India will drive cellular data growth not only in emerging Asia–Pacific, but also worldwide." Growth rates of cellular data traffic are generally high in emerging Asia–Pacific ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.