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The Monetising LTE: capitalising on the growth of mobile handset data

  • August 2014
  • -
  • Analysys Mason
  • -
  • 30 pages

Summary

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Operators that can bring 4G tariffs to low-end smartphone users will be winners because of a higher potential ARPU uplift.

The number of 4G (LTE) handset connections worldwide will increase from 178 million in 2013 to 1.4 billion in 2018 – a growth of 670% – while mobile handset data service revenue will only grow by 64% during the same period. This presents a major challenge for operators – how to monetise LTE services. Operators are deploying a variety of strategies including price premiums, reserving LTE for premium tariffs, bundling content and broadening connectivity to a wider range of devices through multi-device tariffs.

This report addresses the following topics and provides recommendations for operators.

The challenges of monetising mobile data: Analysing mobile revenue forecasts, assessing the revenue impact of LTE launches, and the impact of this on mobile ARPU.

LTE bundling strategies: Evaluating operators’ value-added services and connectivity extension (that is, multi-device tariffs) bundles for LTE tariffs.

The broader market opportunity: Assessing the impact of LTE on the prepaid market, data allowance overage and the MVNO market.

COMPANY COVERAGE

The following companies are mentioned in this report.
AT&T
EE
FreedomPop
Free Mobile
Hutchison Whampoa
KDDI
LG Uplus
NTT DOCOMO
Orange
SFR
SK Telecom
Telefónica
Telekom Deutschland
(T-Mobile)
Telenor
TeliaSonera
Telstra
Yuilop
Verizon Wireless
Vodafone

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