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The Consumer smartphone usage 2014: the impact of device models on application and service usage

  • August 2014
  • 28 pages
  • Analysys Mason
Report ID: 2347022

Summary

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Screen size affects app usage – panellists with a screen size above 4.8 inches used 30 more apps on average than those with screen sizes below or equal to 3.5 inches.
The smartphone industry is one of the most dynamic in the world, resulting in the emergence of new features and mobile experiences every 6 months. In addition, the market positioning of leading manufacturers such as Apple and Samsung can have significant consequences on consumer app consumption behaviours. For example, Samsung’s push for larger screen sizes has led to app usage more than doubling between the Galaxy S2 and S4 models.

This report analyses the smartphone usage of consumers in France, Germany, the UK and the USA between mid-August and the end of October 2013. The analysis is based on data provided by Nielsen, using an application developed by Arbitron Mobile. This report focuses specifically on the adoption of different smartphone models and the impact on how the devices are used. The main objective of this report is to understand how devices are changing app usage.

The report answers the following key questions and provides recommendations for operators and vendors.
What is the relationship between smartphone app usage and device specifications such as screen sizes and processing power?
How well do handset manufacturers differentiate themselves through app experiences and what are the implications for consumers’ app behaviours?
What is the impact of the growing low-end smartphone segment on overall app usage?
The event-level data allows us to produce in-depth analysis of information including:
foreground app usage (‘face time’)
data traffic (cellular and Wi-Fi)
location (home, away and travelling)
voice and SMS usage.


GEOGRAPHICAL COVERAGE

Data is provided for the following individual countries.
France
Germany
UK
USA


COMPANY COVERAGE

The following companies are mentioned in this report.
Apple
BlackBerry
HTC
Huawei
LG Electronics
Motorola
Nokia
Samsung
Sony
ZTE

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