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Hot Drinks in Italy, Euromonitor International

  • January 2015
  • -
  • Euromonitor International
  • -
  • 43 pages

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The difficult economic environment in Italy continued to negatively impact the performance of hot drinks over the review period. In fact 2014 was a difficult year for Italian consumers, who continued to demonstrate a tendency towards saving money, a trend that has been growing over the review period. Coffee, which dominates hot drinks sales, saw total volume sales decline, although the off-trade channel registered positive value growth, not least because of the positive performance of fresh...

Euromonitor International's Hot Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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ref:plp2015

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