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Soft Drinks in Italy, Euromonitor International

  • February 2015
  • -
  • Euromonitor International
  • -
  • 98 pages

The negative economic environment in Italy, characterised by rising unemployment levels, lower available income and uncertainty about the future, continued to impact the performance of soft drinks in Italy over the review period, as well as in 2014. In fact Italian consumers are increasingly paying attention to their expenditure and trying to limit or avoid unnecessary expenditure. This continues to impact overall volume and value sales.

Euromonitor International's Soft Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Soft Drinks in Italy, Euromonitor International
SOFT DRINKS IN ITALY

February 2015

LIST OF CONTENTS AND TABLES

Executive Summary
the Difficult Economy Continues To Impact Soft Drinks in Italy
Saving Is the Priority
National Players Continue To Lead
Innovation Is A Key Driver
Uncertain Future for Soft Drinks
Key Trends and Developments
the Tough Economic Environment Changes Consumer Behaviour
Strong Potential for the Online Channel in the Soft Drinks Arena
Bottled Water Sees Competition From Tap Water
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2010-2014
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2011-2014
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2010-2014
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2011-2014
Table 19 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 20 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 21 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 22 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 23 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 24 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 25 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
Table 26 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
Table 27 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 32 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 33 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 35 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 36 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 37 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Italy
Sources
Summary 1 Research Sources
Acqua Minerale San Benedetto SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 2 Acqua Minerale San Benedetto SpA: Key Facts
Summary 3 Acqua Minerale San Benedetto SpA: Operational Indicators
Company Background
Production
Summary 4 Acqua Minerale San Benedetto SpA: Production Statistics 2014
Competitive Positioning
Summary 5 Acqua Minerale San Benedetto SpA: Competitive Position 2014
Cogedi International SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 6 CoGeDi International SpA: Key Facts
Company Background
Production
Summary 7 CoGeDi International SpA: Production Statistics 2014
Competitive Positioning
Summary 8 CoGeDi International SpA: Competitive Position 2014
Conserve Italia - Consorzio Cooperative Conserve Italia Scarl in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 9 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Key Facts
Summary 10 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Operational Indicators
Company Background
Production
Summary 11 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Production Statistics 2014
Competitive Positioning
Summary 12 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Competitive Position 2014
Fonti Di Vinadio SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 13 Fonti di Vinadio SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Fonti Di Vinadio SpA: Competitive Position 2014
Zuegg SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 15 Zuegg SpA: Key Facts
Summary 16 Zuegg SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Zuegg SpA: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 38 Sales of Bottled Water to Institutional Channel 2009-2014
Table 39 Off-trade Sales of Bottled Water by Category: Volume 2009-2014
Table 40 Off-trade Sales of Bottled Water by Category: Value 2009-2014
Table 41 Off-trade Sales of Bottled Water by Category: % Volume Growth 2009-2014
Table 42 Off-trade Sales of Bottled Water by Category: % Value Growth 2009-2014
Table 43 Leading Flavours for Off-trade Flavoured Bottled Water: % Volume Breakdown 2009-2014
Table 44 Leading Flavours for Off-trade Functional Bottled Water: % Volume Breakdown 2009-2014
Table 45 NBO Company Shares of Off-trade Bottled Water: % Volume 2010-2014
Table 46 LBN Brand Shares of Off-trade Bottled Water: % Volume 2011-2014
Table 47 NBO Company Shares of Off-trade Bottled Water: % Value 2010-2014
Table 48 LBN Brand Shares of Off-trade Bottled Water: % Value 2011-2014
Table 49 Forecast Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 50 Forecast Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 51 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 52 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 53 Off-trade vs On-trade Sales of Carbonates: Volume 2009-2014
Table 54 Off-trade vs On-trade Sales of Carbonates: Value 2009-2014
Table 55 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2009-2014
Table 56 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2009-2014
Table 57 Off-trade Sales of Carbonates by Category: Volume 2009-2014
Table 58 Off-trade Sales of Carbonates by Category: Value 2009-2014
Table 59 Off-trade Sales of Carbonates by Category: % Volume Growth 2009-2014
Table 60 Off-trade Sales of Carbonates by Category: % Value Growth 2009-2014
Table 61 Total Sales of Carbonates by Fountain On-trade: Volume 2009-2014
Table 62 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2009-2014
Table 63 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2009-2014
Table 64 Leading Flavours for Cola Carbonates: % Volume Breakdown 2009-2014
Table 65 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2009-2014
Table 66 NBO Company Shares of Off-trade Carbonates: % Volume 2010-2014
Table 67 LBN Brand Shares of Off-trade Carbonates: % Volume 2011-2014
Table 68 NBO Company Shares of Off-trade Carbonates: % Value 2010-2014
Table 69 LBN Brand Shares of Off-trade Carbonates: % Value 2011-2014
Table 70 Forecast Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 71 Forecast Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 72 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 73 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 74 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 75 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Headlines
Trends
Category Data
Concentrates Conversions
Summary 18 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 76 Off-trade Sales of Concentrates (as sold) by Category: Volume 2009-2014
Table 77 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2009-2014
Table 78 Off-trade Sales of Concentrates (RTD) by Category: Volume 2009-2014
Table 79 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2009-2014
Table 80 Off-trade Sales of Concentrates by Category: Value 2009-2014
Table 81 Off-trade Sales of Concentrates by Category: % Value Growth 2009-2014
Table 82 Leading Flavours for Off-trade Liquid Concentrates: % Volume Breakdown 2009-2014
Table 83 Leading Flavours for Off-trade Powder Concentrates: % Volume Breakdown 2009-2014
Table 84 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2010-2014
Table 85 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2011-2014
Table 86 NBO Company Shares of Off-trade Concentrates: % Value 2010-2014
Table 87 LBN Brand Shares of Off-trade Concentrates: % Value 2011-2014
Table 88 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2010-2014
Table 89 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2014
Table 90 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2010-2014
Table 91 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2014
Table 92 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2014-2019
Table 93 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2014-2019
Table 94 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 95 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 96 Forecast Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 97 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 98 Off-trade Sales of Juice by Category: Volume 2009-2014
Table 99 Off-trade Sales of Juice by Category: Value 2009-2014
Table 100 Off-trade Sales of Juice by Category: % Volume Growth 2009-2014
Table 101 Off-trade Sales of Juice by Category: % Value Growth 2009-2014
Table 102 Leading Flavours for Off-trade 100% Juice: % Volume Breakdown 2009-2014
Table 103 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume Breakdown 2009-2014
Table 104 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume Breakdown 2009-2014
Table 105 Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2009-2014
Table 106 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2009-2014
Table 107 NBO Company Shares of Off-trade Juice: % Volume 2010-2014
Table 108 LBN Brand Shares of Off-trade Juice: % Volume 2011-2014
Table 109 NBO Company Shares of Off-trade Juice: % Value 2010-2014
Table 110 LBN Brand Shares of Off-trade Juice: % Value 2011-2014
Table 111 Forecast Off-trade Sales of Juice by Category: Volume 2014-2019
Table 112 Forecast Off-trade Sales of Juice by Category: Value 2014-2019
Table 113 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 114 Forecast Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Headlines
Trends
Category Data
Table 115 Off-trade Sales of RTD Coffee: Volume 2009-2014
Table 116 Off-trade Sales of RTD Coffee: Value 2009-2014
Table 117 Off-trade Sales of RTD Coffee: % Volume Growth 2009-2014
Table 118 Off-trade Sales of RTD Coffee: % Value Growth 2009-2014
Table 119 Leading Flavours for Off-trade RTD Coffee: % Volume Breakdown 2009-2014
Table 120 NBO Company Shares of Off-trade RTD Coffee: % Volume 2010-2014
Table 121 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2011-2014
Table 122 NBO Company Shares of Off-trade RTD Coffee: % Value 2010-2014
Table 123 LBN Brand Shares of Off-trade RTD Coffee: % Value 2011-2014
Table 124 Forecast Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 125 Forecast Off-trade Sales of RTD Coffee: Value 2014-2019
Table 126 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 127 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 128 Off-trade Sales of RTD Tea by Category: Volume 2009-2014
Table 129 Off-trade Sales of RTD Tea by Category: Value 2009-2014
Table 130 Off-trade Sales of RTD Tea by Category: % Volume Growth 2009-2014
Table 131 Off-trade Sales of RTD Tea by Category: % Value Growth 2009-2014
Table 132 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2009-2014
Table 133 NBO Company Shares of Off-trade RTD Tea: % Volume 2010-2014
Table 134 LBN Brand Shares of Off-trade RTD Tea: % Volume 2011-2014
Table 135 NBO Company Shares of Off-trade RTD Tea: % Value 2010-2014
Table 136 LBN Brand Shares of Off-trade RTD Tea: % Value 2011-2014
Table 137 Forecast Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 138 Forecast Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 139 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 140 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Headlines
Trends
Category Data
Table 141 Off-trade Sales of Energy Drinks by Category: Volume 2009-2014
Table 142 Off-trade Sales of Energy Drinks by Category: Value 2009-2014
Table 143 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2009-2014
Table 144 Off-trade Sales of Energy Drinks by Category: % Value Growth 2009-2014
Table 145 NBO Company Shares of Off-trade Energy Drinks: % Volume 2010-2014
Table 146 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2011-2014
Table 147 NBO Company Shares of Off-trade Energy Drinks: % Value 2010-2014
Table 148 LBN Brand Shares of Off-trade Energy Drinks: % Value 2011-2014
Table 149 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2014-2019
Table 150 Forecast Off-trade Sales of Energy Drinks by Category: Value 2014-2019
Table 151 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2014-2019
Table 152 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2014-2019
Headlines
Trends
Category Data
Table 153 Off-trade Sales of Sports Drinks by Category: Volume 2009-2014
Table 154 Off-trade Sales of Sports Drinks by Category: Value 2009-2014
Table 155 Off-trade Sales of Sports Drinks by Category: % Volume Growth 2009-2014
Table 156 Off-trade Sales of Sports Drinks by Category: % Value Growth 2009-2014
Table 157 NBO Company Shares of Off-trade Sports Drinks: % Volume 2010-2014
Table 158 LBN Brand Shares of Off-trade Sports: % Volume 2011-2014
Table 159 NBO Company Shares of Off-trade Sports Drinks: % Value 2010-2014
Table 160 LBN Brand Shares of Off-trade Sports Drinks: % Value 2011-2014
Table 161 Forecast Off-trade Sales of Sports Drinks by Category: Volume 2014-2019
Table 162 Forecast Off-trade Sales of Sports Drinks by Category: Value 2014-2019
Table 163 Forecast Off-trade Sales of Sports Drinks by Category: % Volume Growth 2014-2019
Table 164 Forecast Off-trade Sales of Sports Drinks by Category: % Value Growth 2014-2019












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