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Soft Drinks in Italy, Euromonitor International

  • February 2015
  • -
  • Euromonitor International
  • -
  • 98 pages

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The negative economic environment in Italy, characterised by rising unemployment levels, lower available income and uncertainty about the future, continued to impact the performance of soft drinks in Italy over the review period, as well as in 2014. In fact Italian consumers are increasingly paying attention to their expenditure and trying to limit or avoid unnecessary expenditure. This continues to impact overall volume and value sales.

Euromonitor International's Soft Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Related Market Segments :

Soft Drink

ref:plp2015

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