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Contrasting Business Models to Drive Strategic Partnerships across Value Chain Participants

Large CAPEX investments in the chemicals market are poised to create new greenfield and brownfield opportunities for solution providers across the value chain. Considering diverse project requirements have left end users seeking expertise and technical know-how, solution providers must develop unique go-to-market strategies to meet diverse needs. This strategic insight provides automation vendors a snapshot of the chemicals market by product type, changing business models between greenfield and brownfield projects, key projects, automation and control systems market sizing, and Frost & Sullivan’s top growth hypotheses.

Key Findings
-The basic chemicals segment is expected to hold the greatest opportunity from a revenue standpoint (~ $ billion by 2020).
-Cost-focus is a key attribute in the basic chemicals segment.
-Greatest CAPEX spend for chemical projects is in the Gulf Coast (accounts for % of the total spend).
-Based on projects announced, the market is witnessing a : split between greenfield and brownfield projects.
-Large complex requirements for greenfield projects have resulted in the main automation contractor (MAC) approach gaining wide scale acceptance.
-Automation and control systems (ACS) revenue in the US chemicals market was approximately $ to $ billion in 2013 (growing at a CAGR of – % between 2013–2020).
-Strategic alliances and partnerships between automation vendors and other value chain participants such as engineering, procurement, and construction (EPC) firms and system integrators will allow for greater penetration across diverse chemical sub-segments.

Market Overview and Definitions
Scope: The purpose of this market insight is to explore some of the key opportunities in the US chemicals market from an automation standpoint. In addition to market sizing and project mapping, this insight includes growth hypotheses and a multi-pronged strategy to drive market penetration. The US chemicals market can be divided into 4 main product types:
-Basic chemicals that include petrochemicals, fertilizers (pesticides, herbicides, and insecticides) and polymers.
-Specialty chemicals that include industrial gases, electronic chemicals, performance plastics, adhesives, sealants, and coatings.
-Life sciences that include pharmaceuticals.
-Consumer products that include construction chemicals, industrial cleaners, flavors and fragrances, inks, and additives. Geography: Coverage is limited to the United States. Base year and forecast period: For the purpose of all calculations, the base year is 2013 and the forecast period is from 2013 to 2020.

Table Of Contents

Growth Trends and Dynamics for Automation in the US Chemicals Market
1. EXECUTIVE SUMMARY

Executive Summary
Key Findings

2. MARKET OVERVIEW AND DEFINITIONS

Market Overview and Definitions

3. SNAPSHOT OF THE US CHEMICALS MARKET

Snapshot of the US Chemicals Market
US Chemicals Market—Product Type Revenue and Growth
CAPEX Investments in the US Chemicals Market
Chemical Value Chain Dynamics
Varying Greenfield vs. Brownfield Requirements

4. OPPORTUNITY MAPPING

Opportunity Mapping
Investments (Partial Listing) by Companies and Types
Case Examples—Greenfield Projects
Case Examples—Brownfield Projects
Automation and Control Systems (ACS) Sizing and Competitive Landscape

5. CONCLUSION: GROWTH HYPOTHESES

Conclusion: Growth Hypotheses
Top 4 Growth Hypotheses
Growth Hypothesis 1—Strategic Alliances with EPC Firms
Growth Hypothesis 2—MAC and MIC
Growth Hypothesis 3—Strategic Alliances with System Integrators
Growth Hypothesis 4—FEED Capabilities and Integrated Solutions Approach
Legal Disclaimer

6. APPENDIX

Appendix
List of Exhibits

7. THE FROST and SULLIVAN STORY

The Frost and Sullivan Story
Value Proposition
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy

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