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  4. > Analysis of the European Off-highway Vehicle (OHV) Telematics Market

OEMs Lead Total Market; Construction Equipment Segment Dominates

Overall awareness of OHV telematics has considerably increased in recent years as the technology is now perceived as the go-to solution for improving total cost of ownership. The aim of this study is to research, analyze, and forecast the OHV telematics market in Europe. The major focus is on market trends in services, solutions, and technologies for specific segments such as construction, mining, industrial, and agricultural equipment. The study also highlights the rental equipment industry’s influence in the telematics market and offers an opportunity analysis by segment, application, business model, and country. Key strategic predictions have also been discussed. The study period extends from 2013 (base year) to 2020.

Key Findings
1 Vehicle OEMs’ dominance will inevitably propel the adoption rate, assisted by complete standardization.
2 The size of the total OHV telematics market is ~ (2013), with the construction equipment segment chipping in nearly %.
3 The construction equipment segment is likely to provide maximum potential as construction activities in and around Europe are accelerating, with market size expected to approximate ~ billion by 2017.
4 JCB (LiveLink), Komatsu (KOMTRAX) and Caterpillar (CAT Product Link) together hold about one third of the total OHV telematics market.
5 Total OHV Telematics Market: Key Takeaways, Europe, 2013–2020
6 The European trade association (Germany) is expected to adopt standards proposed by AEMP/AEM in March 2014 and will continue to support future standards.
7 Monitoring fuel and maintaining equipment efficiently are key services that account for nearly % of an asset’s operating cost. Reduction in idling will boost the ROI.
OEM = Original Equipment Manufacturer; ROI = Return On Investment; AEMP = Association of Equipment Management Professionals; AEM = Association of Equipment Manufacturers; JCB = JC Bamford Excavators

OHV Telematics—Market Outlook
Overall, the OHV telematics penetration in Europe stands at ~ %, similar to the North American market.
-Reduction in the cost of wireless data and hardware is driving the market ( % reduction).
-The OHV telematics market in Europe is primarily driven by vehicle OEMs, while aftermarket participants enhance the adoption rate.
-The telematics penetration in the construction equipment segment is expected to reach % in 2020 (currently %).
-Demand for segment-specific equipment differs across Europe.(The construction and industrial equipment segment dominates the United Kingdom and Benelux).
-Equipment maintenance and vehicle utilization are in enormous demand (across market segments).
-The rental equipment market growth in Europe catalyzes telematics adoption (~ € billion in 2013).

Table Of Contents

Analysis of the European Off-highway Vehicle (OHV) Telematics Market
1. EXECUTIVE SUMMARY

Executive Summary
Key Findings
OHV Telematics—Market Outlook
OHV Telematics—Market Snapshot
OHV Telematics—Key Market Trends
Regional Analysis—Key Segments
OHV Telematics—Features in Demand
Competitive Benchmarking of Vendors in Services Offered

2. RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

Research Scope, Objectives, Background, and Methodology
Research Scope and Objective
Research Aim and Objectives
Key Questions this Study will Answer
Research Background
Research Methodology

3. DEFINITIONS AND SEGMENTATION

Definitions and Segmentation
OHV—Segments and Definitions

4. MARKET OVERVIEW

Market Overview
OHV Telematics Market—Value Chain Analysis
OHV Telematics—Total Addressable Market and Contributions
Value Chain Opportunity—Rental Equipment Industry in OHV Telematics
Rental Equipment Industry Impact—Construction Equipment

5. SOLUTION AND PRICING MODEL ANALYSIS

Solution and Pricing Model Analysis
OHV Telematics—Service Packages and Pricing
OHV Telematics Market—Breakdown by Service Types
OHV Telematics Market—Solution Types
OHV Telematics Market—Breakdown by Solution Types

6. SERVICE MODEL ANALYSIS

Service Model Analysis
Key Features by Segments
Key Services by Segments
Key Technologies by Segments

7. BUSINESS MODEL AND OPPORTUNITY ANALYSIS

Business Model and Opportunity Analysis
OHV Telematics by Business Model
OHV Telematics Market—Breakdown by Service Types
Opportunity Analysis by Segments
Opportunity Analysis by Application—Equipment Type

8. MARKET ANALYSIS BY COUNTRY

Market Analysis by Country
Addressable Market by Country
Regional Analysis—Key Countries

9. MARKET MEASUREMENT AND MARKET SHARE ANALYSIS

Market Measurement and Market Share Analysis
Total OHV Telematics Market—Scenario Analysis by Installed Base
Forecast Scenario Assumptions to 2020
Hardware and Service Revenue Forecast
Market Share Analysis—OEM vs. Third-party Suppliers
Market Share Analysis by Vendors

10. OVERVIEW OF KEY TELEMATICS SERVICE PROVIDERS

Overview of Key Telematics Service Providers
Key Telematics Vendors—Vehicle OEMs
Key Telematics Vendors—Third-party Vendors

11. THE LAST WORD

The Last Word
The Last Word—3 Big Predictions
Legal Disclaimer

12. APPENDIX

Appendix
Table of Acronyms Used
Learn More—Next Steps
Market Engineering Methodology

13. LIST OF STUDIES: PAST, IN-PROGRESS, PLANNED (2014)

List of Studies: Past, In-progress, Planned (2014)
Commercial Vehicle Telematics Research Program

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