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Analysis of the European Off-highway Vehicle (OHV) Telematics Market

  • August 2014
  • -
  • Frost & Sullivan
  • -
  • 62 pages


Table of Contents

OEMs Lead Total Market; Construction Equipment Segment Dominates

Overall awareness of OHV telematics has considerably increased in recent years as the technology is now perceived as the go-to solution for improving total cost of ownership. The aim of this study is to research, analyze, and forecast the OHV telematics market in Europe. The major focus is on market trends in services, solutions, and technologies for specific segments such as construction, mining, industrial, and agricultural equipment. The study also highlights the rental equipment industry’s influence in the telematics market and offers an opportunity analysis by segment, application, business model, and country. Key strategic predictions have also been discussed. The study period extends from 2013 (base year) to 2020.

Key Findings
1 Vehicle OEMs’ dominance will inevitably propel the adoption rate, assisted by complete standardization.
2 The size of the total OHV telematics market is ~ (2013), with the construction equipment segment chipping in nearly %.
3 The construction equipment segment is likely to provide maximum potential as construction activities in and around Europe are accelerating, with market size expected to approximate ~ billion by 2017.
4 JCB (LiveLink), Komatsu (KOMTRAX) and Caterpillar (CAT Product Link) together hold about one third of the total OHV telematics market.
5 Total OHV Telematics Market: Key Takeaways, Europe, 2013–2020
6 The European trade association (Germany) is expected to adopt standards proposed by AEMP/AEM in March 2014 and will continue to support future standards.
7 Monitoring fuel and maintaining equipment efficiently are key services that account for nearly % of an asset’s operating cost. Reduction in idling will boost the ROI.
OEM = Original Equipment Manufacturer; ROI = Return On Investment; AEMP = Association of Equipment Management Professionals; AEM = Association of Equipment Manufacturers; JCB = JC Bamford Excavators

OHV Telematics—Market Outlook
Overall, the OHV telematics penetration in Europe stands at ~ %, similar to the North American market.
-Reduction in the cost of wireless data and hardware is driving the market ( % reduction).
-The OHV telematics market in Europe is primarily driven by vehicle OEMs, while aftermarket participants enhance the adoption rate.
-The telematics penetration in the construction equipment segment is expected to reach % in 2020 (currently %).
-Demand for segment-specific equipment differs across Europe.(The construction and industrial equipment segment dominates the United Kingdom and Benelux).
-Equipment maintenance and vehicle utilization are in enormous demand (across market segments).
-The rental equipment market growth in Europe catalyzes telematics adoption (~ € billion in 2013).

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