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  5. > Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Fragrances Market

Summary

Understanding Consumer Trends and Drivers of Behavior in the Spanish Fragrances Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

- The Indulgence trend is key in the Spanish market as consumers look to the Fragrance category for rewarding and treating purposes
- Spanish consumers are seeking new experiences from their Fragrances consumption, looking for innovations into novel and exotic scents to keep the category fresh and engaging
- There is space in the market for both budget and premium Fragrances offerings as consumers look for everyday options, as well as premium products for treating and gifting
- Professional and sophisticated Fragrances are set to grow in demand as increasingly consumers look to impress in office environments

Synopsis

Understanding Consumer Trends and Drivers of Behavior in the Spanish Fragrances Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
Get access to:

- Key consumer demographic groups driving consumption within the Spain market. The figures identify whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
- Market value and volumes over 2008-2018 for Spain and nine other countries to give a global context
- The degree of influence that the 20 key consumer trends identified by Canadean have on Fragrances consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
- Identification of substitutes to Fragrances and how these alternatives are performing in the market
- Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future
- Examples of international and Spain-specific product innovation targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Spain Fragrances consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Fragrances sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table Of Contents

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Fragrances Market
Table of Contents
• Definitions
• Market context
• Demographic cohort consumption patterns
• Consumer trend analysis
• Innovation examples
• Recommended actions
• Appendix

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