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  5. > Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Fragrances Market

Summary

Understanding Consumer Trends and Drivers of Behavior in the US Fragrances Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

- Innovative products and the growing importance of grooming are driving Fragrance demand in the US
- Women and Early Young Adults enjoy the most Fragrance occasions in the US
- US males are 'heavy frequency' consumers of Fragrances
- Busy consumers will drive the demand for exotic scents, as they look for new experiences from Fragrance consumption

Synopsis

Understanding Consumer Trends and Drivers of Behavior in the US Fragrances Market identifies the key demographic groups driving consumption and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
Get access to:

- Key consumer demographic groups driving consumption within the US market. The figures identify whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
- Market value and volumes over 2008-2018 for the US and nine other countries to give a global context.
- The degree of influence that the 20 key consumer trends identified by Canadean have on Fragrances consumption volumes, with granular analysis on the extent that degree of influence varies between gender and age group.
- Identification of substitutes to Fragrances and how these alternatives are performing in the market.
- Insight into the implications behind the data, and analysis of how the needs will evolve in the short-to-medium term future.
- Examples of international and US-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of US Fragrances consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Fragrances sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table Of Contents

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Fragrances Market
Table of Contents
• Definitions
• Market context
• Demographic cohort consumption patterns
• Consumer trend analysis
• Innovation examples
• Recommended actions
• Appendix

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