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Cigars and Cigarillos in Australia

  • August 2014
  • -
  • GlobalData
  • -
  • 58 pages

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Summary

“Cigars and Cigarillos in Australia” is a new report by ERC that focuses on the extent to which Australian Cigars and Cigarillos market has evolved during the last eighteen years in line with changing smoking habits, the competitive environment and economic developments, as well as analyzing the implications market realignments have had on top multinational companies.

Key Findings

- In Australia, Cigarillos became a popular entry level product with the result that volumes jumped to 82.9million pieces or 227 tonnes in 2005. ERC estimates place sales at 58.4 million pieces in 2013
- which compares with 51 million pieces in 1997 and 83 million pieces in 2005
- Cigarillos and medium cigars are by far the most popular product in the market, their lower price and attraction as an alternative form of tobacco for those entering the market explaining their popularity.
- Despite volumes falling from their 2005 high of 73.2 million pieces to 55.1 million pieces in 2013 they account for an improved 94.3% of volume.
- The other sector, large cigars, accounts for the remaining 5.7% of volumes. They, too, have seen sales fall back significantly from 9.8 million pieces in 2003 to 3.3 million pieces in 2013 and appear to have benefited much less from pre-tax rise purchases.

Synopsis

- “Cigars and Cigarillos in Australia” report is a qualitative report providing extensive and highly detailed consumption data on the Cigars and Cigarillos industry in Australia.
- This report is the result of ERC's extensive market research covering Cigars and Cigarillos across Australia. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Cigars and Cigarillos industry in order to offer extensive data about the trends and dynamics affecting the Cigars and Cigarillos industry.
- This report is aimed at companies operating in the Cigars and Cigarillos industry and for new companies considering entry into Cigars and Cigarillos industry.
- This report provides detailed data of the manufacturers operating in the Cigars and Cigarillos industry in Australia.
- This report also provides market size of the Cigars and Cigarillos industry in Australia along with other data relating to the regulations, retail price, smoking population, production and trade and forecast data.

Reasons To Buy

- Cigars and Cigarillos companies require a detailed understanding of Cigars and Cigarillos consumption in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by region and company, where the growth opportunities are in Cigars and Cigarillos industry to enable effective marketing plan

- As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

- The differing growth rates in overall regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

- The report provides the latest data on market dynamics in the Cigars and Cigarillos industry across Australia, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

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