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The Consumer smartphone usage 2014: digital economy application and service usage

  • August 2014
  • -
  • Analysys Mason
  • -
  • 30 pages

Summary

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The level of adoption of an app depends on the core competency of the underlying company, but a good-quality app will help retain and capture customers.
Digital economyThe digital economy has enjoyed significant growth in the past few years – many local (country-specific) businesses have developed and marketed apps. This has resulted in a boost in the adoption of apps in the mobile commerce and mobile financial services categories. For example, 8% of our panel used mobile banking apps during our 2011 study, but this had increased to to 44% in of our panel in 2013.

This Viewpoint analyses the smartphone usage of consumers in France, Germany, the UK and the USA between mid-August and the end of October 2013. The analysis is based on data provided by Nielsen, using an app developed by Arbitron Mobile. The main objective is to identify and understand key app usage and adoption trends across different categories of app and focuses on the mobile commerce, mobile financial services and mobile health categories.

The Viewpoint answers the following key questions and provides recommendations for operators and vendors.
How is the relationship between consumers and smartphones evolving with respect to the emergence of digital economy services?
What are the top digital economy apps and why?
What influence do worldwide players, such as Apple and Google, have on the adoption of digital economy services?
What demographic factors account for the significant difference in digital economy take-up in different countries?
The event-level data allows us to produce in-depth analysis of information including:
foreground app usage ('face time')
data traffic (cellular and Wi-Fi)
location (home, away and travelling)
voice and SMS usage.


GEOGRAPHICAL COVERAGE

Data is provided for the following individual countries.
France
Germany
UK
USA


COMPANY COVERAGE

The following companies are mentioned in this Viewpoint.
Amazon
Apple
Google
Groupon
Leboncoin
PagesJaunes
PayPal
Runtastic
Samsung
Sparkassen
vente-privée.com

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