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  3. > Global Strategy Dossier - World’s 15 Leading Defense & Aerospace Companies - 2015-2020 - Key Strategies, Plans, SWOT, Trends & Outlook

The global defense & aerospace industry at present is juxtaposed between strong tailwinds driving tremendous growth momentum in the commercial aerospace segment and continued headwinds in the defense segment, witnessing a cyclical downswing marked by defense budgetary cuts underway across most traditional markets after experiencing a phase of strong growth driven by the allied war on terror during the first decade of the present century. The global aerospace & defense industry & most industry players are, thus, in the process of harnessing the alternate cyclicality of the commercial & defense segments effectively to partially offset the ongoing slump in the defense segment by leveraging the commercial segment’s growth momentum while preserving the core competencies & capabilities of their defense businesses through maintenance of an optimized defense industrial base, in line with the prevailing industry vicissitudes and to navigate their way through.

The Commercial Aerospace segment is in the middle of a significant growth phase, driven, primarily, by significant growth in air traffic, projected to grow at 5% CAGR over long-term and continued improvements in cargo traffic globally along with other strong, long-term growth drivers complemented perfectly by the introduction of new aircraft programs by almost all key industry OEMs featuring cutting-edge technologies, especially, propulsion systems along with a range of other incremental as well as radical innovations by key players in the global industry value chain which has been a key driver of major fleet renewals underway across airlines globally and has ultimately been transpiring into significant growth avenues marked by burgeoning & record order backlog positions for new, commercial aircraft programs across all key industry OEMs.

The embattled Defense segment, however, too, has some niche windows of growth opportunities available, created, mostly by technological evolutions & radical innovations being pursued & delivered by the industry value chain driving the generational leap in strategic as well as operational capabilities while providing significant incentive through optimized operating economics for the impending need for replacement of legacy, cold war era systems & hardware, as evinced by the recent state of developments over the JMR-FVL (Joint Multi-Role, Future Vertical Lift), JLTV (Joint Light Tactical Vehicles) & the Next Generation, Strategic Bomber programs respectively and the emergence of the recent, self-funded developmental programs by OEMs.

Most industry OEMs are in the process of realigning their portfolio with focus on strengthening commercial businesses to match emerging industry dynamics by leveraging their strong cash positions while simultaneously optimizing their overall industrial footprint & cost base by leveraging operating, financial, resource & market synergies across their defense & commercial businesses effectively. Additionally, growing international exports as well as market presence & upgrading existing defense programs to target international customers aimed at keeping the production lines operational; being done, most noticeably, by Boeing over its F-18 Advanced Super Hornet & F-15 Silent Eagle programs; are amongst other key strategies being pursued by industry players.

Against this backdrop, the report takes a macro view of the global defense & aerospace industry, analyzes the strategic positioning of the World’s 15 leading industry players with respect to the current & emerging industry dynamics through a comprehensive SWOT framework analysis and provides key, comprehensive insights into the key strategies & plans being conceptualized, developed & implemented by industry OEMs for the medium term horizon. Additionally, the report provides a comprehensive analysis of key & emerging trends, in addition, to providing strategic insights into the significant industry developments and analyzing overall dynamics in the global defense & aerospace industry.

Key Strategies & Plans included in the Report for each Industry Player:

1. Business & Product Portfolio Strategies & Plans
2. Market Specific Strategies & Plans
3. R&D Strategies & Plans
4. Growth Strategies & Plans
5. Business and Corporate Strategies & Plans
6. Sales & Marketing Strategies & Plans
7. Production/Manufacturing Strategies & Plans
8. Financial Strategies & Plans
9. Analysis of Strategic Priorities & Imperatives

Key Excerpts/Findings from the Report:

1. Boeing's Strategic Product Portfolio Expansion & Plans for Sustained Leadership of the Global Wide-Body Aircraft Market. Analysis of Boeing’s growing focus on International Markets & other strategic plans for its Defense business.

2. Analysis of Airbus Group’s Strategy 2.0, Strategic Product Portfolio Offensive in the Commercial Segment, Plans to enhance Competitiveness in the Space Launch business & Continued Diversification of Global Industrial Footprint.

3. Bombardier’s Restructuring Plans for its Aerospace Business, Continued Strengthening of Global Service & MRO Network & Rapid International Diversification Strategy.

4. Analysis of Lockheed Martin’s Innovation Driven Growth Strategy, Plans to Grow Presence across International Markets Rapidly, Continued Portfolio Realignment & Adjacent Market Growth Strategy.

5. General Dynamics’s Growing Technological Capabilities in the Commercial Airframe Business aimed at potential achievement of viable, environmentally acceptable and sustainable Supersonic Flight Capabilities through 2020.

6. Analysis of Embraer’s Long-Term Strategic Plan & Business Diversification Strategy

7. Analysis of Pratt & Whitney’s Long-Term Technology Strategy spearheaded by the Geared Turbofan Technology as the Mainstay and Strategic Plans for Expansion of Presence in the Wide Body Aircraft Segment over Medium Term.

8. Comprehensive Analysis of Roll Royce’s Plans to Re-enter the Narrow-Body Aircraft Segment, Plans for Expansion of Existing Presence in the Wide-Body Aircraft Segment and Analysis of the Group’s Long-Term R&D and Technology Strategy.

Relevance & Usefulness: The report will be useful for

- Strategic Planning, Competitive Analysis & Benchmarking Exercise

- Comprehensive Strategic, Competitive Assessment & Analysis of each Company

- Strategic Insights into Key Strategies & Plans being pursued by each key Industry Player

- Comprehensive SWOT Framework Analysis on each of the Defense & Aerospace Companies and the Global Defense & Aerospace Industry

- Identifying & highlighting areas for potential Strategic Changes, Adjustments & Realignment

- Comprehensive analysis of Key and Emerging Industry Trends & Growth Opportunities

- Analysis of Key Forces Shaping the Industry’s Future & their overall Dynamics

- Strategic Perspective on the Industry’s Medium to Long Term Strategic Outlook

- Analysis of Emerging Industry Landscape and Key Issues & Challenges

For Whom:

The report is a niche, key & vital resource on the Business Strategy Domain given its unique disposition & strategic focus on leading Global Defense & Aerospace Industry Players. The report would be quintessential for those having strategic interest in the Global Defense & Aerospace Industry or any of these companies & will be especially useful for Key Decision-Makers, Top Management of Companies, OEMs, Suppliers, Distributors, Vendors and other Key Players in the Industry Value Chain as well as existing & potential Investors, Industry & Company Analysts, M&A Advisory Firms, Strategy & Management Consulting Firms, PE Firms, Venture Capitalists & all those associated with the Global Defense & Aerospace Industry or any of these companies.


The report is comprehensive yet concise & compact at the same time; is custom-built for meetings & presentations, being built on the Microsoft PowerPoint platform; in addition, to being a ready self-reckoner as well as a quick reference guide driving, enabling & ensuring prompt and informed decision making.

Table Of Contents

Global Strategy Dossier - World’s 15 Leading Defense and Aerospace Companies - 2015-2020 - Key Strategies, Plans, SWOT, Trends and Outlook
Section - 1

Strategic Snapshot - For each of the 15 Leading Defense and Aerospace Companies

a) Founded
b) Headquartered
c) Business Segments
d) Employees
e) Revenues
f) Market Capitalization
g) Key Executives
h) Shareholding/Ownership Pattern and Structure

Section - 2

Financial Performance Snapshot and Analysis - H1 2014 Vs. H1 2013 and 2013 Vs. 2012 - Charts and Analysis for each Company:

- Sales Revenues Growth Trend
- Gross Earnings and Margin Trend
- Operating Earnings and Margin Trend Analysis
- Profitability Growth Trend
- Net Profit Margin Trend
- Cash from Operations and Free Cash Flow Position
- RandD Expenditure Growth Trend
- CAPEX Trend

Section - 3

Strategic Portfolio Analysis

- Key Business Segments
- Strategic Positioning
- Growth Rates
- Profitability

Section - 4 - Strategic Positioning

SWOT Analysis - For Each of the 15 Leading Industry Players

-Sources of Strengths to be Leveraged
-Weaknesses to Overcome
-Opportunities for Growth
-Threats to be Mitigated and Negated

Section - 5

Strategy Focus - Key Strategies and Plans - Medium Term - For all 15 Leading Industry Players

1. Product Portfolio Strategies and Plans
2. Market Specific Strategies and Plans
3. RandD Strategies and Plans
4. Growth Strategies and Plans
5. Business and Corporate Strategies and Plans
6. Sales and Marketing Strategies and Plans
7. Production/Manufacturing Strategies and Plans
8. Financial Strategies and Plans
9. Key Strategic Priorities and Imperatives

Section - 6

Key Industry Trends

- Strong, Long-Term Growth Drivers propelling the Commercial and Regional Aviation Segments
- Changing Defense Priorities leading to changes in Program Mix
- U.S. Defense Budget contraction and changes in composition
- Growing trend towards Collaboration, Joint Program Development and Platform Sharing
- Increasing significance and share of International Exports in overall revenues across Industry players
- Increasing preference for Hardware Refurbishment and Upgrade over Outright Replacement
- Rise in Self-Funded Research and Development Programs
- Preference for In-Production, Derivative Programs and Joint Procurement across Services
- Continued pursuit of Contract Negotiations and Procurement Reforms
- Rising significance of Emerging Nations and Markets in Global Economic Dynamics
- Continued Strategic Realignment across industry players based on emerging industry scenario
- Analysis of Key Technological Trends likely to Shape Industry's Future

Section - 7

Key Issues, Challenges and Risk Factors

- Realignment of Priorities amid rapidly changing dynamics
- Deriving further Growth amid contractionary medium-term defense budgetary outlook
- Managing Cost Base and Structure efficiently
- Continued investments to meet tightening regulatory norms and guidelines
- Marked preference for existing and derived defense programs instead of scratch up programs
- Significant risks of cost and schedule overruns over key Defense and Commercial programs
- Fluctuations in the Global Currency Exchange Rate impacting Profitability

Section - 8

Global Defense and Aerospace Industry - SWOT Framework Analysis

-Sources of Strengths to be Leveraged
-Weaknesses to Overcome
-Opportunities for Growth
-Threats to be Mitigated and Negated

Section - 9

Global Defense and Aerospace Industry - Force Field Analysis - Analysis of Driving and Restraining Forces and their Overall Dynamics

-Driving Forces
-Restraining Forces

Section - 10

Strategic Industry Outlook - Medium to Long Term

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