Table of Contents
Argentina’s economy showed no signs of recovery in 2015, with purchasing power continuing to decline. As a result of the difficult economic environment, consumers are looking for inexpensive alternatives when buying food and beverages. Consequently, demand for HW beverages and HW packaged food remained stagnant, in favour of value-priced options such as rice, pasta, and other packaged water. Moreover, the reduction in real wages and rising unemployment negatively impacted demand for...
Euromonitor International's Health and Wellness in Argentina report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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