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  3. > The Impact of Solid Drive Storage (SSD) on the data center industry

Solid state storage (SSS) or solid state drive (SSD) storage is based on flash memory and is a disruptive technology in relation to traditional hard disk drives (HDD). Although the technology has been around for some time, deployment was hindered in the early days by the extremely high cost. Technological advances and growing demand have driven down the cost of manufacturing flash memory to the extent that superior performance now makes SSDs a viable alternative to HDDs in enterprise and data center environments as well as consumer products.

SSDs have numerous advantages over HDDs and can potentially deliver huge savings in power consumption and physical footprint, while at the same time boosting data storage performance and capacity. However, cost savings may not be significant given the exponential growth in the amount of data we consume and need to store, and continued innovation in HDDs, which remain a cost-effective solution for data storage needs where capacity outweighs performance
requirements.

Nevertheless, falling prices and new business requirements in cloud computing and big data analytics are expected to drive significant takeup of SSDs in the coming months and years.

There has been considerable consolidation in the SSD market in the past year. The technology continues to gain ground and has entered the mainstream with the involvement of equipment giants such as Cisco in the space. Cisco acquired WHIPTAIL in September 2013, shortly after HDD giant Western Digital agreed to acquire start-up Virident. In addition, niche SSD vendors are now raising significant financing and are expected to expand their global sales, marketing and support reach, as well as to fund further product innovation.

Table Of Contents

The Impact of Solid Drive Storage (SSD) on the data center industry
Executive Summary
A brief history of storage?
Solid state storage
The pros and cons of SSDs
SSD deployment?
Storage vendor overview
Conclusions

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