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  4. > Consumer Content Management: Increasing Need and Increasingly Capable Tools

In this paper, Stratecast examines the state of content access and delivery in the consumer market, examines the needs expressed by consumers, and then reviews some of the new tools being delivered to this market. It will be of interest to service providers and those companies delivering technology to them.

Executive Summary
What is the purpose of the Internet? A general answer might be to facilitate information transfer; to connect computers together. Certainly, this was the original purpose of the DARPA Net. The idea, then, was to enable the government to build a highly survivable network of linked computers to facilitate military operations in the event of an extreme national emergency; one that would have rendered conventional telephone network connections untenable.

Yet, simple information interchange is largely passé in today’s public Internet. Now, people expect the Internet to provide access to shopping, email, news and navigation services—and perhaps most importantly, content. Increasingly, content is defined by streaming video content; if not in absolute transfers, then in the total number of bytes transferred. In fact, Cisco’s VNI project estimates that by 2018, % of the total traffic on the Internet will be due to video.

Traditionally, video was simply a portion of the total consumer communication services experience, and was largely delivered over dedicated network connections. However, as Stratecast research has disclosed, the notion of discrete service offerings is evolving quickly to a consumer preference for integrated service offerings; many of which involve both video as well as other communication modalities.1 Integrated services that combine voice, video, and telemetric services such as security alarms are becoming more common. Consumers are expressing their preferences for these offerings by shifting their communication services spending away from discrete offerings to broadband access (both wired and wireless) and over-the-top service offerings.

As a result of this shift in consumer access and consumption, the connected home is becoming synonymous with one that is connected to content through a broadband connection. Although this has many virtues for the consumer, one disadvantage of a virtually unending supply of content is the difficulty in finding and keeping track of content. This problem of content management serves as a barrier to a more robust uptake of premium carrier service offerings.

Yet, the situation is improving with vendors and network operators stepping up to the plate with new technologies for storing, searching and accessing content. In particular, the telcos and cable MSOs have made significant investments in set top boxes that interface with cloud resources, as well as local storage, to provide a nearly seamless content indexing experience. Vendors too, such as Cisco, IBM and Funambol, are delivering cloud-based platforms that enable local as well as online indexing through meta-directories.

Nevertheless much remains to be done. Operators that wish to increase penetration in the developing connected home market will want to focus on content management to attract and keep subscribers.

Table Of Contents

Consumer Content Management: Increasing Need and Increasingly Capable Tools
Table of Contents
Executive Summary . 4
Introduction .. 6
The Content Tsunami . 7
Consumer Dynamics 9
Content in the Cloud . 12
Evolving Content Management Solutions . 14
Cisco 15
Funambol .. 16
IBM .. 16
Service Provider Considerations . 17
The Last Word .. 18

List of Exhibits
Exhibit 1: Internet Content Growth (2013-2017) 7
Exhibit 2: Hours per Minute of Video Posted to YouTube 8
Exhibit 3: Time Spent Watching Video per Week (North America 2014) .. 9
Exhibit 4: Entertainment Consumption Landscape (North America 2014) 10
Exhibit 5: Consumer use of Over-the-top Video (North America 2014) .. 11
Exhibit 6: iTunes Download Trend (2004-2014) 11
Exhibit 7: Consumer Awareness of Cloud Services (North America 2014) . 12
Exhibit 8: Consumer Use of Cloud Services (North America 2014) 13
Exhibit 9: Consumer Cloud Services Used (North America 2014) .. 14
Exhibit 10: Cisco Videoscape .. 15
Exhibit 11: Funambol OneMediaHub 16
Exhibit 12: IBM Smart Home Cloud Architecture 17

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