1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > Multichannel Analytics Market by Solution (Query & Reporting, Multidimensional Analysis, Visualization, Data Mining and Predictive Analytics) & by Services (Professional Services, Support & Maintenance)- Worldwide Forecasts & Analysis (2014 – 2019)

Multichannel analytics is the process of integration the multiple channels over a single platform to give a better understanding about the customer behavior enabling the marketers to make better business decisions in real time. The solution provides multi-dimensional perceptions about the business and its associated customers. As the web analytics solutions can picturise the online buyer’s response to the online marketing activities; but it is not capable of analyzing the offline purchasing behavior of a customer over offline marketing or how does offline marketing affects the online buying behaviors of a customer. The key identification points of the multichannel analytics are the customer’s behavior pattern, traffic rates and advertising impact analysis which eventually helps in customer acquisition and convert potential customer into an actual buyer.

Today, around 65-75% of the consumers are habitual of multichannel shopping using multiple channels; only to gather information on the cost, brand reputation, product feedback and benefits. The multichannel analytics analyze who, where and how is influencing the traffic to unearth the opportunities and reduce the excessive spending over customer engagement and campaign. The multichannel analytics boosts the sales prospect, improvise operational efficiency, provides a scope of cross-channel marketing and increasing the customer satisfaction graph.

The multichannel analytics market research report consists of the future market trends of multichannel analytics market; it also presents detailed analysis, market sizing, and forecasting for the emerging submarkets of multichannel analytics. The report is segmented into multichannel analytics solutions, services, applications, verticals, and deployment types market. The multichannel analytics market research report analyzes global adoption trends, future growth potential, key drivers, competitive outlook, restraints, opportunities, multichannel analytics market ecosystem, and emerging technologies in this market.

Table Of Contents

Multichannel Analytics Market by Solution (Query and Reporting, Multidimensional Analysis, Visualization, Data Mining and Predictive Analytics) and by Services (Professional Services, Support and Maintenance)- Worldwide Forecasts and Analysis (2014 - 2019)
1 INTRODUCTION 13

1.1 OBJECTIVES 13
1.2 REPORT DESCRIPTION 13
1.3 MARKETS COVERED 14
1.4 STAKEHOLDERS 15
1.5 RESEARCH METHODOLOGY 15
1.5.1 KEY DATA FROM PRIMARY and SECONDARY SOURCES 15
1.5.2 DATA TRIANGULATION and MARKET FORECASTING 15
1.6 FORECAST ASSUMPTIONS 16

2 EXECUTIVE SUMMARY 18

2.1 ABSTRACT 18
2.2 OVERALL MARKET SIZE 18

3 MARKET OVERVIEW 20

3.1 MARKET DEFINITION 21
3.2 MARKET EVOLUTION 21
3.3 MARKET SEGMENTATION 23
3.4 MARKET DYNAMICS 23
3.4.1 DRIVERS 23
3.4.1.1 Customers as Multichannel Buyers 23
3.4.1.2 Rapid Adoption of Multichannel Marketing for Customer Engagement 24
3.4.1.3 Rising Social Consumers 24
3.4.2 RESTRAINT 24
3.4.2.1 Lack of Expertise 24
3.4.3 OPPORTUNITIES 25
3.4.3.1 Increasing Cloud Adoption Trend 25
3.4.3.2 Requisite for Predictive Analytics in Marketing 25
3.4.3.3 Need for a Unified Multichannel Analytics Solution 25
3.5 IMPACT ANALYSIS OF DRO 26
3.6 VALUE CHAIN 27

4 MULTICHANNEL ANALYTICS: MARKET SIZE, ANALYSIS and FORECAST
BY SOLUTION 28

4.1 INTRODUCTION 29
4.2 QUERY and REPORTING 30
4.2.1 OVERVIEW 30
4.2.2 MARKET SIZE and FORECAST 31
4.3 MULTIDIMENSIONAL ANALYSIS 31
4.3.1 OVERVIEW 31
4.3.2 MARKET SIZE and FORECAST 31
4.4 VISUALIZATION 32
4.4.1 OVERVIEW 32
4.4.2 MARKET SIZE and FORECAST 32
4.5 DATA MINING and PREDICTIVE ANALYTICS 33
4.5.1 OVERVIEW 33
4.5.2 MARKET SIZE and FORECAST 33
4.6 OTHERS 33
4.6.1 OVERVIEW 33
4.6.2 MARKET SIZE and FORECAST 34

5 MULTICHANNEL ANALYTICS: MARKET SIZE, ANALYSIS and FORECAST
BY SERVICE 35

5.1 INTRODUCTION 36
5.2 PROFESSIONAL SERVICES 38
5.2.1 OVERVIEW 38
5.2.2 MARKET SIZE and FORECAST 38
5.3 SUPPORT and MAINTENANCE 39
5.3.1 OVERVIEW 39
5.3.2 MARKET SIZE and FORECAST 39

6 MULTICHANNEL ANALYTICS: MARKET SIZE, ANALYSIS and FORECAST
BY DEPLOYMENT TYPE 40

6.1 INTRODUCTION 41
6.2 ON-DEMAND 42
6.2.1 OVERVIEW 42
6.2.2 MARKET SIZE and FORECAST 42
6.3 ON-PREMISE 43
6.3.1 OVERVIEW 43
6.3.2 MARKET SIZE and FORECAST 43

7 MULTICHANNEL ANALYTICS: MARKET SIZE, ANALYSIS and FORECAST
BY ORGANIZATION SIZE 44

7.1 INTRODUCTION 45
7.2 SMB 47
7.2.1 OVERVIEW 47
7.2.2 MARKET SIZE and FORECAST 47
7.3 LARGE ENTERPRISES 47
7.3.1 OVERVIEW 47
7.3.2 MARKET SIZE and FORECAST 48

8 MULTICHANNEL ANALYTICS: MARKET SIZE, ANALYSIS and FORECAST
BY APPLICATION 49

8.1 INTRODUCTION 50
8.2 CUSTOMER RETENTION and ACQUISITION 51
8.2.1 OVERVIEW 51
8.2.2 MARKET SIZE and FORECAST 52
8.3 CROSS-SELLING and UP-SELLING 52
8.3.1 OVERVIEW 52
8.3.2 MARKET SIZE and FORECAST 52
8.4 LOYALTY AND CUSTOMER EXPERIENCE MANAGEMENT (CEM) 53
8.4.1 OVERVIEW 53
8.4.2 MARKET SIZE and FORECAST 53
8.5 CAMPAIGN MANAGEMENT 53
8.5.1 OVERVIEW 53
8.5.2 MARKET SIZE and FORECAST 54
8.6 SALES PERFORMANCE MANAGEMENT 54
8.6.1 OVERVIEW 54
8.6.2 MARKET SIZE and FORECAST 54
8.7 OTHERS 55
8.7.1 OVERVIEW 55
8.7.2 MARKET SIZE and FORECAST 55

9 MULTICHANNEL ANALYTICS: MARKET SIZE, ANALYSIS and FORECAST
BY VERTICAL 56

9.1 INTRODUCTION 57
9.2 RETAIL and CONSUMER GOODS 59
9.2.1 OVERVIEW 59
9.2.2 MARKET SIZE and FORECAST 59
9.3 BFSI 60
9.3.1 OVERVIEW 60
9.3.2 MARKET SIZE and FORECAST 60
9.4 GOVERNMENT 61
9.4.1 OVERVIEW 61
9.4.2 MARKET SIZE and FORECAST 61
9.5 TRAVEL AND HOSPITALITY 62
9.5.1 OVERVIEW 62
9.5.2 MARKET SIZE and FORECAST 62
9.6 MEDIA and ENTERTAINMENT 63
9.6.1 OVERVIEW 63
9.6.2 MARKET SIZE and FORECAST 63
9.7 HEALTHCARE AND LIFE SCIENCES 64
9.7.1 OVERVIEW 64
9.7.2 MARKET SIZE and FORECAST 64
9.8 TELECOMMUNICATION and IT 65
9.8.1 OVERVIEW 65
9.8.2 MARKET SIZE and FORECAST 65
9.9 OTHERS 66
9.9.1 OVERVIEW 66
9.9.2 MARKET SIZE and FORECAST 66

10 MULTICHANNEL ANALYTICS: MARKET SIZE, ANALYSIS and FORECAST
BY REGION 68

10.1 INTRODUCTION 69
10.2 MARKET SIZE and FORECAST 69
10.2.1 PARFAIT CHART 70
10.2.2 REGIONAL MARKET LIFECYCLE 70
10.3 NORTH AMERICA 71
10.3.1 OVERVIEW 71
10.3.2 MARKET SIZE and FORECAST 71
10.4 EUROPE 72
10.4.1 OVERVIEW 72
10.4.2 MARKET SIZE and FORECAST 73
10.5 ASIA-PACIFIC 75
10.5.1 OVERVIEW 75
10.5.2 MARKET SIZE and FORECAST 75
10.6 MEA 77
10.6.1 OVERVIEW 77
10.6.2 MARKET SIZE and FORECAST 77
10.7 LATIN AMERICA 78
10.7.1 OVERVIEW 78
10.7.2 MARKET SIZE and FORECAST 79

11 COMPETITIVE LANDSCAPE 81

11.1 COMPETITIVE LANDSCAPE 81
11.1.1 ECOSYSTEM and ROLES 81
11.2 END-USER LANDSCAPE 82
11.2.1 MARKET OPPORTUNITY ANALYSIS 82
11.2.2 END-USER ANALYSIS 82
11.2.2.1 Targeted Channels in Retail Sector 82
11.2.2.2 Increasing Social Media Marketing 83
11.2.2.3 Increasing Trend of E-commerce 84
11.2.2.4 Marketers Spending over Multiple Channels 84

12 COMPANY PROFILES 86

12.1 ADOBE SYSTEMS 86
12.2 GOOGLE INC 88
12.3 HP AUTONOMY 90
12.4 IBM 92
12.5 IJENTO 94
12.6 ORACLE CORPORATION 96
12.7 SAP 98
12.8 SAS 100
12.9 TERADATA CORPORATION 103
12.10 WEBTRENDS 105
APPENDIX 107
MERGERS AND ACQUISITIONS (MandA) 107
VENTURE CAPITAL TRENDS 109

LIST OF TABLES

TABLE 1 MULTICHANNEL ANALYTICS MARKET SIZE, BY REGION, 2014 - 2019 ($BILLION) 18
TABLE 2 MULTICHANNEL ANALYTICS MARKET GROWTH, BY REGION, 2015 - 2019 (Y-O-Y %) 19
TABLE 3 MULTICHANNEL ANALYTICS MARKET SIZE, BY SOLUTION,
2014 - 2019 ($MILLION) 29
TABLE 4 MULTICHANNEL ANALYTICS MARKET GROWTH, BY SOLUTION,
2014 - 2019 (Y-O-Y %) 30
TABLE 5 MULTICHANNEL ANALYTICS SOLUTIONS MARKET SIZE, BY REGION,
2014 - 2019 ($MILLION) 30
TABLE 6 QUERY AND REPORTING MARKET SIZE, BY VERTICAL, 2014 - 2019 ($MILLION) 31
TABLE 7 MULTIDIMENSIONAL ANALYSIS MARKET SIZE, BY VERTICAL,
2014 - 2019 ($MILLION) 31
TABLE 8 VISUALIZATION MARKET SIZE, BY VERTICAL, 2014 - 2019 ($MILLION) 32
TABLE 9 DATA MINING AND PREDICTIVE ANALYTICS MARKET SIZE, BY VERTICAL,
2014 - 2019 ($MILLION) 33
TABLE 10 OTHER SOLUTIONS MARKET SIZE, BY VERTICAL, 2014 - 2019 ($MILLION) 34
TABLE 11 MULTICHANNEL ANALYTICS MARKET SIZE, BY SERVICE, 2014 - 2019 ($MILLION) 36
TABLE 12 MULTICHANNEL ANALYTICS MARKET GROWTH, BY SERVICE,
2015 - 2019 (Y-O-Y %) 36
TABLE 13 MULTICHANNEL ANALYTICS SERVICES MARKET SIZE, BY REGION,
2014 - 2019 ($MILLION) 37
TABLE 14 PROFESSIONAL SERVICES MARKET SIZE, BY VERTICAL, 2014 - 2019 ($MILLION) 38
TABLE 15 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY VERTICAL,
2014 - 2019 ($MILLION) 39
TABLE 16 MULTICHANNEL ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE,
2014 - 2019 ($MILLION) 41
TABLE 17 MULTICHANNEL ANALYTICS MARKET GROWTH, BY DEPLOYMENT TYPE,
2015 - 2019 (Y-O-Y %) 41
TABLE 18 ON-DEMAND MARKET SIZE, BY TYPE, 2014 - 2019 ($MILLION) 42
TABLE 19 ON-PREMISE MARKET SIZE, BY TYPE, 2014 - 2019 ($MILLION) 43
TABLE 20 MULTICHANNEL ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2014 - 2019 ($MILLION) 45
TABLE 21 MULTICHANNEL ANALYTICS MARKET GROWTH, BY ORGANIZATION SIZE,
2015 - 2019 (Y-O-Y %) 45
TABLE 22 SMB MARKET SIZE, BY REGION, 2014 - 2019 ($MILLION) 47
TABLE 23 LARGE ENTERPRISE MARKET SIZE, BY REGION, 2014 - 2019 ($MILLION) 48
TABLE 24 MULTICHANNEL ANALYTICS MARKET SIZE, BY APPLICATION,
2014 - 2019 ($MILLION) 50
TABLE 25 MULTICHANNEL ANALYTICS MARKET GROWTH, BY APPLICATION,
2015 - 2019 (Y-O-Y %) 50
TABLE 26 CUSTOMER RETENTION AND ACQUISITION MARKET SIZE, BY REGION,
2014 - 2019 ($MILLION) 52
TABLE 27 CROSS-SELLING AND UP-SELLING MARKET SIZE, BY REGION,
2014 - 2019 ($MILLION) 52
TABLE 28 LOYALTY AND CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY REGION, 2014 - 2019 ($MILLION) 53
TABLE 29 CAMPAIGN MANAGEMENT MARKET SIZE, BY REGION, 2014 - 2019 ($MILLION) 54
TABLE 30 SALES PERFORMANCE MANAGEMENT MARKET SIZE, BY REGION,
2014 - 2019 ($MILLION) 54
TABLE 31 OTHER APPLICATIONS MARKET SIZE, BY REGION, 2014 - 2019 ($MILLION) 55
TABLE 32 MULTICHANNEL ANALYTICS MARKET SIZE, BY VERTICAL, 2014 - 2019 ($MILLION) 57
TABLE 33 MULTICHANNEL ANALYTICS MARKET GROWTH, BY VERTICAL,
2015 - 2019 (Y-O-Y % ) 58
TABLE 34 RETAIL AND CONSUMER GOODS MARKET SIZE, BY APPLICATION,
2014 - 2019 ($MILLION) 59
TABLE 35 RETAIL AND CONSUMER GOODS MARKET SIZE, BY REGION,
2014 - 2019 ($MILLION) 59
TABLE 36 BFSI MARKET SIZE, BY APPLICATION, 2014 - 2019 ($MILLION) 60
TABLE 37 BFSI MARKET SIZE, BY REGION, 2014 - 2019 ($MILLION) 60
TABLE 38 GOVERNMENT MARKET SIZE, BY APPLICATION, 2014 - 2019 ($MILLION) 61
TABLE 39 GOVERNMENT MARKET SIZE, BY REGION, 2014 - 2019 ($MILLION) 61
TABLE 40 TRAVEL AND HOSPITALITY MARKET SIZE, BY APPLICATION,
2014 - 2019 ($MILLION) 62
TABLE 41 TRAVEL AND HOSPITALITY MARKET SIZE, BY REGION, 2014 - 2019 ($MILLION) 62
TABLE 42 MEDIA AND ENTERTAINMENT MARKET SIZE, BY APPLICATION,
2014 - 2019 ($MILLION) 63
TABLE 43 MEDIA AND ENTERTAINMENT MARKET SIZE, BY REGION, 2014 - 2019 ($MILLION) 63
TABLE 44 HEALTHCARE AND LIFE SCIENCES MARKET SIZE, BY APPLICATION,
2014 - 2019 ($MILLION) 64
TABLE 45 HEALTHCARE AND LIFE SCIENCES MARKET SIZE, BY REGION,
2014 - 2019 ($MILLION) 64
TABLE 46 TELECOMMUNICATION AND IT MARKET SIZE, BY APPLICATION,
2014 - 2019 ($MILLION) 65
TABLE 47 TELECOMMUNICATION AND IT MARKET SIZE, BY REGION,
2014 - 2019 ($MILLION) 65
TABLE 48 OTHER VERTICALS MARKET SIZE, BY APPLICATION, 2014 - 2019 ($MILLION) 66
TABLE 49 OTHER VERTICALS MARKET SIZE, BY REGION, 2014 - 2019 ($MILLION) 67
TABLE 50 NORTH AMERICA: MULTICHANNEL ANALYTICS MARKET SIZE, BY SOLUTION,
2014 - 2019 ($MILLION) 71
TABLE 51 NORTH AMERICA: MULTICHANNEL ANALYTICS MARKET SIZE, BY SERVICE,
2014 - 2019 ($MILLION) 71
TABLE 52 NORTH AMERICA: MULTICHANNEL ANALYTICS MARKET SIZE, BY VERTICAL,
2014 - 2019 ($MILLION) 72
TABLE 53 NORTH AMERICA: MULTICHANNEL ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014 - 2019 ($MILLION) 72
TABLE 54 EUROPE: MULTICHANNEL ANALYTICS MARKET SIZE, BY SOLUTION,
2014 - 2019 ($MILLION) 73
TABLE 55 EUROPE: MULTICHANNEL ANALYTICS MARKET SIZE, BY SERVICE,
2014 - 2019 ($MILLION) 73
TABLE 56 EUROPE: MULTICHANNEL ANALYTICS MARKET SIZE, BY VERTICAL,
2014 - 2019 ($MILLION) 74
TABLE 57 EUROPE: MULTICHANNEL ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE,
2014 - 2019 ($MILLION) 74
TABLE 58 APAC: MULTICHANNEL ANALYTICS MARKET SIZE, BY SOLUTION,
2014 - 2019 ($MILLION) 75
TABLE 59 APAC: MULTICHANNEL ANALYTICS MARKET SIZE, BY SERVICE,
2014 - 2019 ($MILLION) 76
TABLE 60 APAC: MULTICHANNEL ANALYTICS MARKET SIZE, BY VERTICAL,
2014 - 2019 ($MILLION) 76
TABLE 61 APAC: MULTICHANNEL ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE,
2014 - 2019 ($MILLION) 76
TABLE 62 MEA: MULTICHANNEL ANALYTICS MARKET SIZE, BY SOLUTION,
2014 - 2019 ($MILLION) 77
TABLE 63 MEA: MULTICHANNEL ANALYTICS MARKET SIZE, BY SERVICE,
2014 - 2019 ($MILLION) 77
TABLE 64 MEA: MULTICHANNEL ANALYTICS MARKET SIZE, BY VERTICAL,
2014 - 2019 ($MILLION) 78
TABLE 65 MEA: MULTICHANNEL ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE,
2014 - 2019 ($MILLION) 78
TABLE 66 LATIN AMERICA: MULTICHANNEL ANALYTICS MARKET SIZE, BY SOLUTION,
2014 - 2019 ($MILLION) 79
TABLE 67 LATIN AMERICA: MULTICHANNEL ANALYTICS MARKET SIZE, BY SERVICE,
2014 - 2019 ($MILLION) 79
TABLE 68 LATIN AMERICA: MULTICHANNEL ANALYTICS MARKET SIZE, BY VERTICAL,
2014 - 2019 ($MILLION) 80
TABLE 69 LATIN AMERICA: MULTICHANNEL ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014 - 2019 ($MILLION) 80

LIST OF FIGURES

FIGURE 1 DATA TRIANGULATION 16
FIGURE 2 MULTICHANNEL ANALYTICS MARKET: EVOLUTION 21
FIGURE 3 MULTICHANNEL ANALYTICS MARKET: SEGMENTATION 23
FIGURE 4 MULTICHANNEL ANALYTICS MARKET: TIME IMPACT ANALYSIS 26
FIGURE 5 MULTICHANNEL ANALYTICS MARKET: VALUE CHAIN 27
FIGURE 6 MULTICHANNEL ANALYTICS MARKET GROWTH, BY SOLUTION,
2015 - 2019 (Y-O-Y %) 29
FIGURE 7 MULTICHANNEL ANALYTICS MARKET GROWTH, BY SERVICE,
2015 - 2019 (Y-O-Y %) 37
FIGURE 8 MULTICHANNEL ANALYTICS MARKET GROWTH, BY DEPLOYMENT TYPE,
2015 - 2019 (Y-O-Y %) 42
FIGURE 9 MULTICHANNEL ANALYTICS MARKET GROWTH, BY ORGANIZATION SIZE,
2015 - 2019 (Y-O-Y %) 46
FIGURE 10 MULTICHANNEL ANALYTICS MARKET GROWTH, BY APPLICATION,
2015 - 2019 (Y-O-Y %) 51
FIGURE 11 MULTICHANNEL ANALYTICS MARKET GROWTH, BY VERTICAL,
2015 - 2019 (Y-O-Y % ) 58
FIGURE 12 MULTICHANNEL ANALYTICS MARKET GROWTH, BY REGION,
2015 - 2019 (Y-O-Y % ) 69
FIGURE 13 REGION-WISE MULTICHANNEL ANALYTICS MARKET SIZE, 2014 - 2019 70
FIGURE 14 MULTICHANNEL ANALYTICS: REGIONAL MARKET LIFECYCLE 70
FIGURE 15 MULTICHANNEL ANALYTICS: ECOSYSTEM 81
FIGURE 16 MULTICHANNEL ANALYTICS: MARKET OPPORTUNITY 82
FIGURE 17 TARGETED CHANNELS IN RETAIL SECTOR (2013) 83
FIGURE 18 SOCIAL MEDIA USAGE, 2006 - 2013 (%) 83
FIGURE 19 TYPES OF SHOPPING, PROPORTION OF USERS (2013) 84
FIGURE 20 MARKETERS SPENDING OVER MULTIPLE CHANNELS IN 2013 85

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
IDC PlanScape: Cognitive/Artificial Intelligence in  Retail Marketing

IDC PlanScape: Cognitive/Artificial Intelligence in Retail Marketing

  • $ 4500
  • Industry report
  • September 2016
  • by IDC

This IDC study examines the application of cognitive software and artificial intelligence in marketing to improve top-line results, campaign performance, customer loyalty, omni-channel outcomes, knowledge ...

Global Indoor Location-based Search and Advertising Market 2016-2020

Global Indoor Location-based Search and Advertising Market 2016-2020

  • $ 2500
  • Industry report
  • November 2016
  • by Infiniti Research Limited

About Location-Based Search and Advertising Location-based search and advertising enable users to integrate mobile advertising with mobile technologies such as location-based services. The location-based ...

Iberian countries: printed advertising materials market

Iberian countries: printed advertising materials market

  • $ 1979
  • Industry report
  • November 2016
  • by Williams&Marshall Strategy

This report presents a strategic analysis of the printed advertising materials market in the Iberian countries and a forecast for its development in the medium term. It provides a comprehensive overview ...


ref:plp2014

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.