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  4. > TV and new video services - Lessons from the US

This report is part of our "Television & Over-The-Top" series, which in 2014 includes:
- An Excel database, updated bi-annually
- A state of the art report in PowerPoint, updated bi-annually
- Four in-depth reports in Word, with a summary in PowerPoint
- Preferred access to our "Content" experts

Table Of Contents

TV and new video services - Lessons from the US
Table of contents
1. Executive Summary .... 5
2. New habits .... 6
2.1. Viewing habits are changing... 6
2.1.1. More viewers watching more screens .. 6
2.1.2. More and more time-shifted viewing 6
2.1.3. Binge watching on the rise .... 8
2.1.4. Channel bundles an outmoded model for younger viewers 9
2.2. Are family plans too old school?.... 10
2.2.1. Viewing an increasingly individual pastime .. 10
2.2.2. TV Everywhere vs. account sharing... 11
2.3. Accessing OTT services on the TV. 11
2.3.1. Why native connected TV has failed .. 11
2.3.2. An opportunity for dedicated OTT devices ... 12
2.4. DTT emerging as a cord-cutting solution 13
2.4.1. Record high cable prices 13
2.4.2. Pay OTT to top up free DTT 13
2.4.3. Case study: Aereo 14
2.4.4. Case study: Mohu 15
3. OTT: a whole new ballgame .... 17
3.1. Is OTT fuelling technological innovation? .... 17
3.1.1. Recommendation engines at the heart of the user experience .. 17
3.1.2. Introduction of 4K . 17
3.2. New ways to deliver content . 18
3.2.1. Case study: WWE Network . 18
3.2.2. Virtual MVPD: a new era in video distribution ... 19
3.3. The supremacy of original content, and the rethinking of release windows .... 20
3.3.1. Increase in original programmes on OTT services . 20
3.3.2. AMC's content strategies .... 21
3.3.3. ABC's about-face . 22
3.3.4. Conflicts over the availability of currently airing seasons . 22
4. Top American players' new strategies .. 23
4.1. Accelerated concentration in the telecoms and TV industries . 23
4.1.1. Growing weight of OTT services ... 23
4.1.2. Comcast takeover of Time Warner Cable .... 24
4.1.3. ATandT's planned acquisition of DirecTV... 24
4.2. Agreements between ISPs and content providers. 25
4.2.1. ISP shaming: a new way to pressure access providers ... 25
4.2.2. Recent agreements between Netflix and ISPs .. 26
4.3. The Web versus TV: a new competitive landscape 27
4.3.1. Ongoing development of Web services... 27
4.3.2. Pay-TV value of certain channels has dropped. 28
4.3.3. HBO and OTT: it's complicated 28
4.4. Major investments in cloudified distribution 29

Table of contents
1. Executive Summary .... 5
2. New habits .... 6
2.1. Viewing habits are changing... 6
2.1.1. More viewers watching more screens .. 6
2.1.2. More and more time-shifted viewing 6
2.1.3. Binge watching on the rise .... 8
2.1.4. Channel bundles an outmoded model for younger viewers 9
2.2. Are family plans too old school?.... 10
2.2.1. Viewing an increasingly individual pastime .. 10
2.2.2. TV Everywhere vs. account sharing... 11
2.3. Accessing OTT services on the TV. 11
2.3.1. Why native connected TV has failed .. 11
2.3.2. An opportunity for dedicated OTT devices ... 12
2.4. DTT emerging as a cord-cutting solution 13
2.4.1. Record high cable prices 13
2.4.2. Pay OTT to top up free DTT 13
2.4.3. Case study: Aereo 14
2.4.4. Case study: Mohu 15
3. OTT: a whole new ballgame .... 17
3.1. Is OTT fuelling technological innovation? .... 17
3.1.1. Recommendation engines at the heart of the user experience .. 17
3.1.2. Introduction of 4K . 17
3.2. New ways to deliver content . 18
3.2.1. Case study: WWE Network . 18
3.2.2. Virtual MVPD: a new era in video distribution ... 19
3.3. The supremacy of original content, and the rethinking of release windows .... 20
3.3.1. Increase in original programmes on OTT services . 20
3.3.2. AMC's content strategies .... 21
3.3.3. ABC's about-face . 22
3.3.4. Conflicts over the availability of currently airing seasons . 22
4. Top American players' new strategies .. 23
4.1. Accelerated concentration in the telecoms and TV industries . 23
4.1.1. Growing weight of OTT services ... 23
4.1.2. Comcast takeover of Time Warner Cable .... 24
4.1.3. ATandT's planned acquisition of DirecTV... 24
4.2. Agreements between ISPs and content providers. 25
4.2.1. ISP shaming: a new way to pressure access providers ... 25
4.2.2. Recent agreements between Netflix and ISPs .. 26
4.3. The Web versus TV: a new competitive landscape 27
4.3.1. Ongoing development of Web services... 27
4.3.2. Pay-TV value of certain channels has dropped. 28
4.3.3. HBO and OTT: it's complicated 28
4.4. Major investments in cloudified distribution 29

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