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  3. > Sodium Reduction Ingredients Market by Types (Amino Acids, Mineral Salts, and Yeast Extracts), Applications (Dairy, Bakery & Confectionary, Meat Products, and Sauces, Seasonings & Snacks) & Geography - Global Trends & Forecasts to 2019

Sodium reduction ingredients reduce the salt content in the food products either by replacing or by reducing its level. They form an integral part of the global food additives industry. The large structure of food industry has a very positive commercial impact on the sodium reduction ingredients. Mineral salts conquer major share of almost 60% in the sodium reduction ingredients market followed by yeast extracts. Due to the rising awareness about the ill effects of excessive sodium intake, this market is heading towards its growth. Also, government interventions and multi-sector efforts by various organizations and manufacturers towards raising public awareness about the ill effects of a high sodium diet have accelerated the sodium reduction ingredients market.

This research report provides a comprehensive analysis of the global sodium reduction ingredients market, which is witnessing steady growth on account of diverse applications in the bakery & confectionaries, dairy & frozen food, and meat products industry. Sodium reduction ingredients such as mineral salts, amino acids, yeast extracts, etc. have been identified as the key ingredients used in the process. Mineral salts include various salts such as potassium chloride, magnesium sulphate, potassium lactate, and calcium chloride. Some of the other types have also been included such as hydrolyzed vegetable protein, nucleotides, trehalose, etc. These ingredients are usually used in combination or offered as blends to be used in food products. Some of them are also used as masking agents to avoid bitter or metallic after taste effects. The advent of many such versatile functions has escalated their usage in application-specific products and new upscale end-use products. The sodium reduction ingredients market was examined in terms of value on a regional and country-wise level. The changing trends in the consumption of sodium reduction ingredients reflect the increased product penetration and purchasing power of the global population in the emerging economies.

This report describes the sodium reduction ingredients market across the globe. The regions covered include North America (U.S., Canada, Mexico), Europe (U.K., France, Italy, The Netherlands, Spain), Asia-Pacific (China, Japan, Australia, New Zealand), and Rest of the World (Africa, Latin America, Middle East). The growth strategies of market players have been identified and analyzed. The market is predicted to continue flourishing in the developed regions. The growth is also attributed to the growing demands for healthy and nutritious products and increase in demand for processed food. U.S. is one of the largest players in sodium reduction ingredients business due to excessive demand for processed food products. In Europe, Western Europe represents one of the largest markets of processed food.

North America is the largest market for sodium reduction ingredients and followed by Europe and Asia-Pacific. North America market is expected to grow at CAGR of 10.8% from 2013 to 2018. Europe represents fastest growing market followed by Asia-Pacific.

Scope of the report

This report focuses on global sodium reduction ingredients market. This research categorizes the global sodium reduction ingredients market based on geography, types, and applications:

Based on geography

North America
Europe
Asia-Pacific
ROW

Based on types:

Amino acids
Mineral blends
Yeast extracts
Others (Hydrolyzed Vegetable Protein, Trehalose, Nucleotides)

Based on applications:

Bakery and confectionary
Dairy and frozen foods
Meat products
Sauces, seasonings and snacks
Others

Table Of Contents

Sodium Reduction Ingredients Market by Types (Amino Acids, Mineral Salts, and Yeast Extracts), Applications (Dairy, Bakery and Confectionary, Meat Products, and Sauces, Seasonings and Snacks) and Geography - Global Trends and Forecasts to 2019
1 INTRODUCTION 16

1.1 OBJECTIVES 16
1.2 REPORT DESCRIPTION 17
1.3 MARKETS COVERED 18
1.4 STAKEHOLDERS 19
1.5 RESEARCH METHODOLOGY 19
1.5.1 MARKET SIZE ESTIMATION 21
1.5.2 KEY DATA TAKEN FROM SECONDARY SOURCES 22
1.5.3 KEY DATA TAKEN FROM PRIMARY SOURCES 23
1.5.4 ASSUMPTIONS MADE FOR THIS REPORT 24

2 EXECUTIVE SUMMARY 25

3 MARKET OVERVIEW 28

3.1 INTRODUCTION 29
3.2 BURNING ISSUE 32
3.2.1 LACK OF AWARENESS REGARDING HIGH INTAKE OF SODIUM 32
3.3 WINNING IMPERATIVE 33
3.3.1 MOST PREFERRED STRATEGY - NEW PRODUCT LAUNCHES 33
3.4 IMPACT ANALYSIS 34
3.5 MARKET DYNAMICS 35
3.5.1 DRIVERS 36
3.5.1.1 Government intervention and awareness 36
3.5.1.2 Increasing awareness among consumers about the ill-effects of excessive sodium intake 36
3.5.1.3 Rise in demand for processed foods and improved efforts by food manufacturers 38
3.5.1.4 Improved product taste 38
3.5.2 RESTRAINTS 39
3.5.2.1 High cost involved 39
3.5.2.2 Consumer perception 39
3.5.3 OPPORTUNITIES 40
3.5.3.1 Improvement in government actions 40
3.5.3.2 New product applications 40
3.6 GLOBAL MARKET SHARE ANALYSIS 41
3.6.1 KERRY: A MAJOR PLAYER 41
3.7 SWOT ANALYSIS-MAJOR PLAYERS 42
3.7.1.1 Strengths 43
3.7.1.2 Weaknesses 43
3.7.1.3 Opportunities 43
3.7.1.4 Threats 43
3.7.2 NOVOZYMES 44
3.7.2.1 Strengths 44
3.7.2.2 Weakness 45
3.7.2.3 Opportunities 45
3.7.2.4 Threats 45
3.7.3 TATE and LYLE 46
3.7.3.1 Strengths 46
3.7.3.2 Weakness 47
3.7.3.3 Opportunities 47
3.7.3.4 Threats 47
3.8 PORTER'S FIVE FORCES ANALYSIS 48
3.8.1 DEGREE OF COMPETITION 49
3.8.2 SUPPLIERS' BARGAINING POWER 49
3.8.3 BUYERS' BARGAINING POWER 49
3.8.4 THREAT OF SUBSTITUTES 50
3.8.5 THREAT OF NEW ENTRANTS 50
3.9 SUPPLY CHAIN ANALYSIS 51

4 SODIUM REDUCTION INGREDIENTS MARKET, BY TYPE 52

4.1 IN TERMS OF VALUE, THE AMINO ACIDS SEGMENT IS EXPECTED TO GROW AT A CAGR 7.6% FROM 2014 TO 2019 IN THE ASIA-PACIFIC REGION.INTRODUCTION 53
4.2 AMINO ACIDS 56
4.3 MINERAL SALTS 59
4.3.1 POTASSIUM CHLORIDE 59
4.3.2 MAGNESIUM SULFATE 59
4.3.3 CALCIUM CHLORIDE 60
4.3.4 POTASSIUM LACTATE 60
4.4 YEAST EXTRACTS 63
4.5 OTHERS 65

5 SODIUM REDUCTION INGREDIENTS MARKET, BY APPLICATION 68

5.1 INTRODUCTION 69
5.2 BAKING and CONFECTIONERY 71
5.2.1 FOCUS ON LOW-SODIUM BREADS IN VARIOUS COUNTRIES 72
5.2.2 DAIRY and FROZEN FOODS 73
5.2.3 TECHNICAL CHALLENGES IN CHEESE PROCESSING 73
5.3 MEAT PRODUCTS 75
5.3.1 USE OF SALT ENHANCERS IN ADDITION TO MINERAL SALTS 76
5.4 SAUCES, SEASONINGS, and SNACKS 77
5.4.1 CUSTOMIZED SODIUM REDUCTION SOLUTIONS FOR FORMULATING END-PRODUCTS 77
5.5 OTHERS 79
5.5.1 LOW-SODIUM BREAKFAST CEREALS DRIVING THE MARKET 79

6 SODIUM REDUCTION INGREDIENTS MARKET, BY GEOGRAPHY 81

6.1 INTRODUCTION 82
6.2 NORTH AMERICA (U.S., CANADA, MEXICO) 85
6.2.1 U.S. 90
6.2.1.1 Aggressive public awareness campaigns to implement sodium reduction across the food industry 90
6.2.1.2 New innovations for sodium reduction on the rise 91
6.2.2 CANADA 93
6.2.2.1 Bill for sodium reduction strategy defeated in the parliament 93
6.2.2.2 Mineral salts dominate the market 94
6.2.3 MEXICO 96
6.2.3.1 Consumer attitude: barrier to reducing sodium intake 96
6.3 EUROPE (U.K., FRANCE, ITALY, THE NETHERLANDS, SPAIN) 99
6.3.1 U.K. 104
6.3.1.1 Government committed to reduce sodium levels 104
6.3.1.2 Biggest end-use market for sauces, seasonings and snacks 106
6.3.2 GERMANY 107
6.3.2.1 Prevalence of various national initiatives 107
6.3.3 FRANCE 109
6.3.3.1 Baked goods at the forefront of low-sodium foods 109
6.3.4 ITALY 111
6.3.4.1 Focus on consumer awareness 111
6.3.5 THE NETHERLANDS 113
6.3.5.1 Positive response from the food industry 113
6.3.6 REST OF EUROPE 115
6.3.6.1 Governments lending support to the sodium reduction drive 115
6.4 ASIA-PACIFIC (CHINA, JAPAN, AUSTRALIA, NEW ZEALAND) 117
6.4.1 CHINA 122
6.4.1.1 Achieving reduced sodium in diet proves challenging 122
6.4.2 JAPAN 125
6.4.2.1 Sauces and seasonings: major contributors to the market 125
6.4.3 AUSTRALIA 127
6.4.3.1 Industry partnerships formed to bring down sodium levels 127
6.4.4 NEW ZEALAND 129
6.4.4.1 Reformulation of products in bread industry 129
6.4.5 REST OF ASIA-PACIFIC 131
6.4.5.1 Emergence of salt reduction efforts in South-East Asia 131
6.5 ROW (BRAZIL, THE MIDDLE EAST, OTHERS) 133
6.5.1 BRAZIL 138
6.5.1.1 Reduced sodium in baked goods in Brazil 138
6.5.2 THE MIDDLE EAST 141
6.5.2.1 Nutritional labeling on products being introduced 141
6.5.3 OTHERS 143
6.5.3.1 South Africa leading the way 143

7 COMPETITIVE LANDSCAPE 145

7.1 INTRODUCTION 146
7.2 NEW PRODUCT LAUNCHES: MOST PREFERRED STRATEGY 146
7.2.1 MERGERS and ACQUISITIONS 148
7.2.2 INNOPHOS HOLDINGS and ANGEL YEAST: MOST ACTIVE COMPANIES 149
7.3 MERGERS and ACQUISITIONS 150
7.4 EXPANSIONS and INVESTMENTS 151
7.5 NEW PRODUCT LAUNCHES 152
7.6 AGREEMENTS, COLLABORATIONS, and PARTNERSHIPS 154

8 COMPANY PROFILES 155 (Company at a Glance, Recent Financials, Products and Services, Strategies and Insights, and Recent Developments)*

8.1 ROYAL DSM N. V. 155
8.2 KERRY GROUP PLC. 158
8.3 DUPONT 161
8.4 CARGILL INC. 163
8.5 SENSIENT TECHNOLOGIES CORP. 167
8.6 TATE and LYLE PLC 169
8.7 GIVAUDAN SA 171
8.8 INNOPHOS HOLDINGS INC. 173
8.9 ANGEL YEAST 177
8.10 JUNGBUNZLAUER AG 179
*Details on company at a glance, recent financials, products and services, strategies and insights, and recent developments might not be captured in case of unlisted companies.

LIST OF TABLES

TABLE 1 SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 54
TABLE 1 SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE,
2012-2019 (KT) 55
TABLE 2 AMINO ACIDS: SODIUM REDUCTION INGREDIENTS MARKET SIZE
BY GEOGRAPHY, 2012-2019 ($MILLION) 57
TABLE 3 AMINO ACIDS: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY TYPE, 2012-2019 (KT) 58
TABLE 4 MINERAL SALTS: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY GEOGRAPHY, 2012-2019 ($MILLION) 61
TABLE 5 MINERAL SALTS: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY GEOGRAPHY, 2012-2019 (KT) 62
TABLE 6 YEAST EXTRACTS: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY GEOGRAPHY, 2012-2019 ($MILLION) 63
TABLE 7 YEAST EXTRACTS: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY GEOGRAPHY, 2012-2019 (KT) 64
TABLE 8 OTHERS: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY GEOGRAPHY, 2012-2019 ($MILLION) 66
TABLE 9 OTHERS: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY GEOGRAPHY, 2012-2019 (KT) 67
TABLE 10 SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 70
TABLE 11 BAKING and CONFECTIONERY: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY GEOGRAPHY, 2012-2019 ($MILLION) 72
TABLE 12 DAIRY and FROZEN FOODS: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY GEOGRAPHY,2012-2019 ($MILLION) 74
TABLE 13 FSA (U.K.): TARGETS FOR SODIUM CONTENT IN MEAT PRODUCTS, 2010-2012 75
TABLE 14 MEAT PRODUCTS: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY GEOGRAPHY, 2012-2019 ($MILLION) 76
TABLE 15 SAUCES, SEASONINGS and SNACKS: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY GEOGRAPHY, 2012-2019 ($MILLION) 78
TABLE 16 OTHERS: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY GEOGRAPHY, 2012-2019 ($MILLION) 80
TABLE 17 SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY GEOGRAPHY, 2012-2019 ($MILLION) 83
TABLE 18 SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY GEOGRAPHY, 2012-2019 (KT) 84
TABLE 19 NORTH AMERICA: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY COUNTRY, 2012-2019 ($MILLION) 85
TABLE 20 NORTH AMERICA: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY GEOGRAPHY, 2012-2019 (KT) 86
TABLE 21 NORTH AMERICA: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 87
TABLE 22 NORTH AMERICA: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE, 2012-2019 (KT) 88
TABLE 23 NORTH AMERICA: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 89
TABLE 24 U.S.: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 91
TABLE 25 U.S.: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY APPLICATION, 2012-2019 ($MILLION) 92
TABLE 26 CANADA: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 94
TABLE 27 CANADA: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY APPLICATION, 2012-2019 ($MILLION) 95
TABLE 28 MEXICO: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 97
TABLE 29 MEXICO: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY APPLICATION, 2012-2019 ($MILLION) 98
TABLE 30 EUROPE: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY COUNTRY, 2012-2019 ($MILLION) 99
TABLE 31 EUROPE: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY GEOGRAPHY, 2012-2019 (KT) 100
TABLE 32 EUROPE: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 101
TABLE 33 EUROPE: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE, 2012-2019 (KT) 102
TABLE 34 EUROPE: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY APPLICATION, 2012-2019 ($MILLION) 103
TABLE 35 U.K.: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 105
TABLE 36 U.K.: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY APPLICATION, 2012-2019 ($MILLION) 106
TABLE 37 GERMANY: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 107
TABLE 38 GERMANY: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY APPLICATION, 2012-2019 ($MILLION) 108
TABLE 39 FRANCE: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 109
TABLE 40 FRANCE: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY APPLICATION, 2012-2019 ($MILLION) 110
TABLE 41 ITALY: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 111
TABLE 42 ITALY: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY APPLICATION, 2012-2019 ($MILLION) 112
TABLE 43 THE NETHERLANDS: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 113
TABLE 44 THE NETHERLANDS: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 114
TABLE 45 REST OF EUROPE: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 115
TABLE 46 REST OF EUROPE: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 116
TABLE 47 ASIA-PACIFIC: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY COUNTRY, 2012-2019 ($MILLION) 117
TABLE 48 ASIA-PACIFIC: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY COUNTRY, 2012-2019 (KT) 118
TABLE 49 ASIA-PACIFIC: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY TYPE, 2012-2019 ($MILLION) 119
TABLE 50 ASIA-PACIFIC: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY TYPE, 2012-2019 (KT) 120
TABLE 51 ASIA-PACIFIC: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY APPLICATION, 2012-2019 ($MILLION) 121
TABLE 52 CHINA: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 123
TABLE 53 CHINA: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY APPLICATION, 2012-2019 ($MILLION) 124
TABLE 54 JAPAN: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 125
TABLE 55 JAPAN: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY APPLICATION, 2012-2019 ($MILLION) 126
TABLE 56 AUSTRALIA: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY TYPE, 2012-2019 ($MILLION) 127
TABLE 57 AUSTRALIA: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY APPLICATION, 2012-2019 ($MILLION) 128
TABLE 58 NEW ZEALAND: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY TYPE, 2012-2019 ($MILLION) 129
TABLE 59 NEW ZEALAND: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY APPLICATION, 2012-2019 ($MILLION) 130
TABLE 60 REST OF ASIA-PACIFIC: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 131
TABLE 61 REST OF ASIA-PACIFIC: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 132
TABLE 62 ROW: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 133
TABLE 63 ROW: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY REGION, 2012-2019 (KT) 134
TABLE 64 ROW: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 135
TABLE 65 ROW: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE, 2012-2019 (KT) 136
TABLE 66 ROW: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY APPLICATION, 2012-2019 ($MILLION) 137
TABLE 67 BRAZIL: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 139
TABLE 68 ROW: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY APPLICATION, 2012-2019 ($MILLION) 140
TABLE 69 THE MIDDLE EAST: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 141
TABLE 70 THE MIDDLE EAST: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 142
TABLE 71 OTHERS: SODIUM REDUCTION INGREDIENTS MARKET SIZE, BY TYPE, 2012-2019 ($MILLION) 143
TABLE 72 OTHERS: SODIUM REDUCTION INGREDIENTS MARKET SIZE,
BY APPLICATION, 2012-2019 ($MILLION) 144
TABLE 73 MERGERS and ACQUISITIONS, 2010-2013 150
TABLE 74 EXPANSIONS and INVESTMENTS, 2010-2013 151
TABLE 75 NEW PRODUCT LAUNCHES, 2010-2013 152
TABLE 76 AGREEMENTS, COLLABORATIONS, and PARTNERSHIPS, 2010-2013 154
TABLE 77 DSM: PRODUCTS and THEIR DESCRIPTION 156
TABLE 78 KERRY: PRODUCTS and THEIR APPLICATIONS 159
TABLE 79 DUPONT: PRODUCTS and THEIR APPLICATIONS 162
TABLE 80 CARGILL: PRODUCTS and THEIR APPLICATIONS 164
TABLE 81 GIVAUDAN: PRODUCTS and THEIR APPLICATIONS 172
TABLE 82 INNOPHOS: PRODUCTS and THEIR APPLICATIONS 174
TABLE 83 JUNGBUNZLAUER: PRODUCTS and THEIR APPLICATIONS 180

LIST OF FIGURES

FIGURE 1 MARKET SEGMENTATION 18
FIGURE 2 SODIUM REDUCTION MARKET BREAKDOWN 19
FIGURE 3 STRATEGIES FOR SODIUM REDUCTION 26
FIGURE 4 SODIUM REDUCTION INGREDIENTS MARKET SHARE, BY GEOGRAPHY, 2013($MILLION) 27
FIGURE 5 SOURCES OF SODIUM INTAKE IN NORTH AMERICA and WESTERN EUROPE 29
FIGURE 6 SODIUM REDUCTION INGREDIENTS: MARKET SEGMENTATION 30
FIGURE 7 NEW PRODUCT LAUNCHES, BY COMPANY, 2009-2013 33
FIGURE 8 IMPACT ANALYSIS 34
FIGURE 9 MARKET DRIVERS and RESTRAINTS 35
FIGURE 10 MULTI-SECTOR SALT REDUCTION INITIATIVES 37
FIGURE 11 MARKET SHARE ANALYSIS, BY COMPANY, 2013 41
FIGURE 12 KERRY GROUP: SWOT ANALYSIS 42
FIGURE 13 NOVOZYMES: SWOT ANALYSIS 44
FIGURE 14 TATE and LYLE: SWOT ANALYSIS 46
FIGURE 15 PORTER'S FIVE FORCES ANALYSIS 48
FIGURE 16 SODIUM REDUCTION INGREDIENTS: MARKET VALUE CHAIN 51
FIGURE 17 MINERAL SALTS MARKET SHARE (VALUE), BY TYPE, 2013 60
FIGURE 18 SODIUM REDUCTION INGREDIENTS MARKET SHARE, BY GROWTH STRATEGY, 2010-2013 147
FIGURE 19 SODIUM REDUCTION INGREDIENTS MARKET: DEVELOPMENTS,
2010-2013 148
FIGURE 20 SODIUM REDUCTION INGREDIENTS MARKET: DEVELOPMENT SHARE, BY COMPANY, 2010-2013 149

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