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  4. > Rich Communications Services Market by MNO Services (Chat, Content Sharing, VoIP, IP Video Call, File Transfer, Social Presence Sharing), & Infrastructure Service Providers by Deployment (Cloud, On-Premise) - Worldwide Forecasts and Analysis (2014 - 2019)

Today’s users look for enhanced communication services that can help them stay closer and share everyday experiences with friends and family. Rich Communication Services (RCS) is a platform that enables the delivery of communication experiences beyond voice and SMS. RCS uses an IMS (IP Multimedia Subsystem) infrastructure to deliver an incredible range of communication modes such as chat, content sharing, VoIP, IP video call, file transfer, social networking, and others. The successful implementation of RCS suite offers Mobile Network Operators (MNOs) a great opportunity to increase their revenues by providing these services to the end-users.
The overall rich communication services market in this study is defined as the revenues generated by the mobile network operators by providing RCS to their end-users and the revenues generated by the infrastructure service providers by providing RCS suite/solution/infrastructure to the MNOs.

North America, Latin America, and Europe have the highest adoption of RCS in the telecom ecosystem, and regions such as Asia-Pacific and Middle East and Africa offer a lot of opportunities for the vendors where majority of the countries are yet to have RCS.
In order to cope up with the reduced per user revenue growth because of the Over-The-Top (OTT) applications, RCS is one of the best solutions that mobile operators have. MNOs can retain their existing customers and increase their revenues or can at least preserve their existing revenues by introducing rich communications in their service offerings.
There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, social, economic, and technological factors. For instance, exchange rates are some of the factors which are expected to have an impact on this market. Therefore, the dollar fluctuations are expected to not seriously affect the forecasts in the emerging Asia-Pacific regions.

This report will help the enterprise asset management vendors in the following ways:

1. This report segments the market on the basis of the revenues generated by MNOs and infrastructure service providers in the RCS ecosystem. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split into user type, deployment model, and region.
2. The report will help RCS vendors and MNOs to better understand the competitors and gain more insights for better positioning of business. There is a separate section on competitive landscape, which include end user analysis, mergers and acquisitions, and venture capital funding. This report also covers company profiles of major players in this market.
3. The report will help suppliers understand the pulse of the market and provide information on key market drivers, restraints, and opportunities.

Table Of Contents

Rich Communications Services Market by MNO Services (Chat, Content Sharing, VoIP, IP Video Call, File Transfer, Social Presence Sharing), and Infrastructure Service Providers by Deployment (Cloud, On-Premise) - Worldwide Forecasts and Analysis (2014 - 2019)
1 INTRODUCTION 14

1.1 OBJECTIVES OF THE STUDY 14
1.2 REPORT DESCRIPTION 14
1.3 MARKETS COVERED 15
1.4 STAKEHOLDERS 16
1.5 MARKET SCOPE 16

2 RESEARCH METHODOLOGY 17

2.1 DESCRIPTION OF THE RCS DEMAND MODEL 18
2.2 MARKET SIZE ESTIMATION 19
2.3 MARKET CRACKDOWN AND DATA TRIANGULATION 21
2.4 MARKET SHARE ESTIMATION 21
2.4.1 KEY DATA TAKEN FROM SECONDARY SOURCES 22
2.4.2 KEY DATA FROM PRIMARY SOURCES 23
2.4.3 ASSUMPTIONS 24
2.4.4 KEY INDUSTRY INSIGHTS 25

3 EXECUTIVE SUMMARY 26

4 PREMIUM INSIGHTS 29

4.1 ATTRACTIVE MARKET OPPORTUNITIES FOR MOBILE NETWORK OPERATORS 29
4.2 RCS: MOBILE NETWORK OPERATOR MARKET - TOP THREE SERVICES 30
4.3 RCS MARKET: MOBILE NETWORK OPERATOR SERVICES MARKET 31
4.4 RCS MARKET POTENTIAL 32
4.5 RCS: MOBILE NETWORK OPERATOR MARKET (2019) 33
4.6 GLOBAL RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE 34
4.7 RCS REGIONAL MARKET 35
4.8 PRODUCT GROWTH MATRIX 35
4.9 LIFE CYCLE ANALYSIS, BY REGION 36

5 MARKET OVERVIEW 38

5.1 INTRODUCTION 39
5.2 EVOLUTION 39
5.3 MARKET SEGMENTATION 40
5.3.1 RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE 40
5.3.2 RCS: MOBILE NETWORK OPERATOR (MNO) MARKET SIZE, BY USER TYPE 41
5.3.3 RCS: INFRASTRUCTURE SERVICE PROVIDER MARKET SIZE, BY DEPLOYMENT MODEL 41
5.3.4 RCS MARKET SIZE, BY REGION 42
5.4 MARKET DYNAMICS 42
5.4.1 DRIVERS 43
5.4.1.1 Customer retention 43
5.4.1.2 Influence of social networks 43
5.4.1.3 Global interoperability and collaboration between carriers 44
5.4.1.4 Benefits from investments in IMS and LTE 44
5.4.2 RESTRAINTS 45
5.4.2.1 Sponsor deficit technology 45
5.4.2.2 Competition from Over-The-Top (OTT) players 45
5.4.3 OPPORTUNITIES 45
5.4.3.1 Mobile content administration 45
5.4.3.2 Integrated communication and video services 46
5.4.3.3 Economic feasibility of services 46
5.4.4 CHALLENGES 47
5.4.4.1 Switching costs associated with RCS systems 47
5.4.4.2 Price factor associated with OTT applications 47
5.4.5 BURNING ISSUES 48
5.4.5.1 Industry shift towards IP-based networks 48
5.4.5.2 Increasing number of smartphone users 48

6 INDUSTRY TRENDS 49

6.1 INTRODUCTION 49
6.2 VALUE CHAIN ANALYSIS 49
6.2.1 INFRASTRUCTURE SERVICE PROVIDERS 50
6.2.2 MOBILE NETWORK OPERATORS 50
6.2.3 DEVICE MANUFACTURERS 50
6.2.4 APPLICATION DEVELOPER 51
6.3 PORTER'S FIVE FORCES ANALYSIS 51
6.3.1 THREAT FROM NEW ENTRAINTS 52
6.3.2 THREAT FROM SUBSTITUTES 52
6.3.3 BARGAINING POWER OF SUPPLIERS 53
6.3.4 BARGAINING POWER OF BUYERS 53
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 54
6.4 PEST ANALYSIS 54
6.4.1 POLITICAL FACTORS 55
6.4.2 ECONOMIC FACTORS 55
6.4.3 SOCIAL FACTORS 55
6.4.4 TECHNOLOGICAL FACTORS 55

7 RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE 56

7.1 INTRODUCTION 57
7.2 CHAT 60
7.2.1 ONE-TO-ONE CHAT 62
7.2.2 GROUP CHAT 62
7.3 CONTENT SHARING 64
7.3.1 IN-CALL IMAGE SHARING 66
7.3.2 IN-CALL VIDEO SHARING 66
7.4 VOIP 67
7.5 IP VIDEO CALL 69
7.6 FILE TRANSFER 71
7.7 SOCIAL PRESENCE SHARING 72

8 RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY USER TYPE 74

8.1 INTRODUCTION 75
8.2 ENTERPRISE USER 76
8.3 CONSUMER 78

9 RCS: INFRASTRUCTURE SERVICE PROVIDER MARKET SIZE, BY DEPLOYMENT MODEL 82

9.1 INTRODUCTION 83
9.2 CLOUD 84
9.3 ON-PREMISE 85

10 GEOGRAPHIC ANALYSIS 88

10.1 INTRODUCTION 89
10.2 NORTH AMERICA 91
10.3 EUROPE 93
10.4 ASIA-PACIFIC 97
10.5 MIDDLE EAST AND AFRICA 101
10.6 LATIN AMERICA 103

11 COMPETITIVE LANDSCAPE 107

11.1 OVERVIEW 107
11.2 COMPETITIVE SITUATION AND TRENDS 108
11.2.1 NEW PRODUCT LAUNCHES 110
11.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2011-2014 111
11.2.3 MERGERS AND ACQUISITIONS 112
11.2.4 VC FUNDING 114

12 COMPANY PROFILES 115

12.1 INTRODUCTION 115
12.2 SAP 116
12.3 ALCATEL-LUCENT 120
12.4 HUAWEI 123
12.5 ERICSSON 126
12.6 NOKIA SOLUTIONS AND NETWORKS 129
12.7 COMVERSE 132
12.8 MAVENIR SYSTEMS 135
12.9 GENBAND 138
12.10 ACISION 140
12.11 INTEROP TECHNOLOGIES 142

13 APPENDIX 144

13.1 DISCUSSION GUIDE 144
13.2 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 148
13.3 AVAILABLE CUSTOMIZATIONS 149
13.4 RELATED REPORTS 150

LIST OF TABLES

TABLE 1 NEW REVENUE STREAMS IS PROPELLING THE GROWTH OF RCS MARKET 44
TABLE 2 OVER-THE-TOP (OTT) APPLICATIONS TO HINDER THE RCS MARKET 45
TABLE 3 ECONOMIC FEASIBILITY OF SERVICES IS NEW OPPORTUNITY IN THE RCS MARKET 46
TABLE 4 SWITCHING TO RCS-ENABLED EQUIPMENT IS CHALLENGING THE RCS MARKET 47
TABLE 5 GOBAL RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE
2014-2019 ($MILLION) 58
TABLE 6 GLOBAL CHAT SERVICES MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION) 60
TABLE 7 GLOBAL CHAT SERVICES MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 61
TABLE 8 GOBAL CHAT SERVICES MARKET SIZE, BY TYPE, 2014-2019 ($MILLION) 61
TABLE 9 GLOBAL ONE-TO-ONE CHAT SERVICES MARKET SIZE, BY UER TYPE,
2014-2019 ($MILLION) 62
TABLE 10 GLOBAL ONE-TO-ONE CHAT SERVICES MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 62
TABLE 11 GLOBAL GROUP CHAT SERVICES MARKET SIZE, BY USER TYPE,
2014-2019 ($MILLION) 63
TABLE 12 GLOBAL GROUP CHAT SERVICE MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 63
TABLE 13 GLOBAL CONTENT SHARING SERVICE MARKET SIZE, BY USER TYPE,
2014-2019 ($MILLION) 64
TABLE 14 GLOBAL CONTENT SHARING SERVICES MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 65
TABLE 15 GLOBAL CONTENT SHARING MARKET SIZE, BY TYPE, 2014-2019 ($MILLION) 65
TABLE 16 GLOBAL IN-CALL IMAGE SHARING MARKET SIZE, BY USER TYPE,
2014-2019 ($MILLION) 66
TABLE 17 GLOBAL IN-CALL IMAGE SHARING MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 66
TABLE 18 GLOBAL IN-CALL VIDEO SHARING MARKET SIZE, BY USER TYPE,
2014-2019 ($MILLION) 67
TABLE 19 GLOBAL IN-CALL VIDEO SHARING MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 67
TABLE 20 GLOBAL VOIP SERVICES MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION) 68
TABLE 21 GLOBAL VOIP SERVICES MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 69
TABLE 22 GLOBAL IP VIDEO CALL SERVICES MARKET SIZE, BY USER TYPE,
2014-2019 ($MILLION) 70
TABLE 23 GLOBAL IP VIDEO CALL SERVICES MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 70
TABLE 24 GLOBAL FILE TRANSFER SERVICES MARKET SIZE, BY USER TYPE,
2014-2019 ($MILLION) 71
TABLE 25 GLOBAL FILE TRANSFER SERVICES MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 71
TABLE 26 GLOBAL SOCIAL PRESENCE SHARING MARKET SIZE, BY USER TYPE,
2014-2019 ($MILLION) 72
TABLE 27 GOBAL SOCIAL PRESENCE SHARING MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 72
TABLE 28 GLOBAL RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY USER TYPE,
2014-2019 ($MILLION) 75
TABLE 29 GLOBAL ENTERPRISE USER MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION) 77
TABLE 30 GLOBAL ENTERPRISE USER MARKET GROWTH, BY SERVICE,
2014 and 2019 (Y-O-Y %) 77
TABLE 31 GOBAL ENTERPRISE USER MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 78
TABLE 32 GLOBAL ENTERPRISE USER MARKET GROWTH, BY REGION,
2014 and 2019 (Y-O-Y %) 78
TABLE 33 GLOBAL CONSUMER MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION) 79
TABLE 34 GLOBAL CONSUMER MARKET GROWTH, BY SERVICE, 2014 and 2019 (Y-O-Y %) 80
TABLE 35 GLOBAL CONSUMER MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 80
TABLE 36 GLOBAL CONSUMER MARKET GROWTH, BY REGION, 2014 and 2019 (Y-O-Y %) 80
TABLE 37 GLOBAL RCS: INFRASTRUCTURE SERVICE PROVIDER MARKET SIZE,
BY DEPLOYMENT MODEL, 2014-2019 ($MILLION) 83
TABLE 38 GLOBAL CLOUD DEPLOYMENT MODEL MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 85
TABLE 39 GLOBAL CLOUD DEPLOYMENT MODEL MARKET GROWTH, BY REGION,
2014 and 2019 (Y-O-Y %) 85
TABLE 40 GLOBAL ON-PREMISE DEPLOYMENT MODEL MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 86
TABLE 41 GLOBAL ON-PREMISE DEPLOYMENT MODEL MARKET GROWTH, BY REGION,
2014 and 2019 (Y-O-Y %) 87
TABLE 42 RCS MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 90
TABLE 43 RCS MARKET GROWTH, BY REGION, 2014 and 2019 (Y-O-Y %) 91
TABLE 44 NORTH AMERICA: RCS MARKET SIZE, BY STAKEHOLDER, 2014-2019 ($MILLION) 91
TABLE 45 NORTH AMERICA: MOBILE NETWORK OPERATOR MARKET SIZE,
BY SERVICE, 2014-2019 ($MILLION) 92
TABLE 46 NORTH AMERICA: MOBILE NETWORK OPERATOR MARKET GROWTH,
BY SERVICE, 2014 and 2019 (Y-O-Y %) 92
TABLE 47 NORTH AMERICA: MOBILE NETWORK OPERATOR MARKET SIZE,
BY USER TYPE, 2014-2019 ($MILLION) 93
TABLE 48 NORTH AMERICA: INFRASTRUCTURE SERVICE PROVIDER MARKET SIZE,
BY DEPLOYMENT MODEL, 2014-2019 ($MILLION) 93
TABLE 49 EUROPE: RCS MARKET SIZE, BY STAKEHOLDER, 2014-2019 ($MILLION) 95
TABLE 50 EUROPE: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE,
2014-2019 ($MILLION) 95
TABLE 51 EUROPE: MOBILE NETWORK OPERATOR MARKET GROWTH, BY SERVICE,
2014 and 2019 (Y-O-Y %) 96
TABLE 52 EUROPE: MOBILE NETWORK OPERATOR MARKET SIZE, BY USER TYPE,
2014-2019 ($MILLION) 96
TABLE 53 EUROPE: INFRASTRUCTURE SERVICE PROVIDER MARKET SIZE,
BY DEPLOYMENT MODEL, 2014-2019 ($MILLION) 96
TABLE 54 ASIA-PACIFIC: RCS MARKET SIZE, BY STAKEHOLDER, 2014-2019 ($MILLION) 99
TABLE 55 ASIA-PACIFIC: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE,
2014-2019 ($MILLION) 100
TABLE 56 ASIA-PACIFIC: MOBILE NETWORK OPERATOR MARKET GROWTH, BY SERVICE,
2014 and 2019 (Y-O-Y %) 100
TABLE 57 ASIA-PACIFIC: MOBILE NETWORK OPERATOR MARKET SIZE, BY USER TYPE,
2014-2019 ($MILLION) 101
TABLE 58 ASIA-PACIFIC: INFRASTRUCTURE SERVICE PROVIDER MARKET SIZE,
BY DEPLOYMENT MODEL, 2014-2019 ($MILLION) 101
TABLE 59 MEA: RCS MARKET SIZE, BY STAKEHOLDER, 2014-2019 ($MILLION) 102
TABLE 60 MEA: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE,
2014-2019 ($MILLION) 102
TABLE 61 MEA: MOBILE NETWORK OPERATOR MARKET GROWTH, BY SERVICE,
2014 and 2019 (Y-O-Y %) 102
TABLE 62 MEA: MOBILE NETWORK OPERATOR MARKET SIZE, BY USER TYPE,
2014-2019 ($MILLION) 103
TABLE 63 MEA: INFRASTRUCTURE SERVICE PROVIDER MARKET SIZE,
BY DEPLOYMENT MODEL, 2014-2019 ($MILLION) 103
TABLE 64 LATIN AMERICA: RCS MARKET SIZE, BY STAKEHOLDER, 2014-2019 ($MILLION) 104
TABLE 65 LATIN AMERICA: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE,
2014-2019 ($MILLION) 104
TABLE 66 LATIN AMERICA: MOBILE NETWORK OPERATOR MARKET GROWTH, BY SERVICE, 2014 and 2019 (Y-O-Y %) 105
TABLE 67 LATIN AMERICA: MOBILE NETWORK OPERATOR MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION) 105
TABLE 68 LATIN AMERICA: INFRASTRUCTURE SERVICE PROVIDER MARKET SIZE,
BY DEPLOYMENT MODEL, 2014-2019 ($MILLION) 105
TABLE 69 NEW PRODUCT LAUNCHES, 2011-2014 111
TABLE 70 AGREEMENTS, PARTNERSHIPS, COLLABORATION AND JOINT VENTURES 112
TABLE 71 MERGERS AND ACQUISITIONS, 2011-2014 113
TABLE 72 VC FUNDING, 2011-2014 114

LIST OF FIGURES

FIGURE 1 RESEARCH METHODOLOGY 18
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 4 GLOBAL RICH COMMUNICATION SERVICES MARKET SIZE, BY STAKEHOLDER
(2014 VS 2019) 26
FIGURE 5 GLOBAL RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE
(2014 VS 2019) 27
FIGURE 6 GLOBAL RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE, 2014 27
FIGURE 7 GLOBAL RCS MARKET SIZE SHARE, 2014 28
FIGURE 8 ATTRACTIVE MARKET OPPORTUNITIES FOR MOBILE NETWORK OPERATORS AND INFRASTRUCTURE SERVICE PROVIDERS 29
FIGURE 9 IP VIDEO CALL, CHAT AND FILE TRANSFER ARE THE TOP THREE SEGMENTS IN TERMS OF MARKET SIZE 30
FIGURE 10 EUROPE HOLDS THE MAXIMUM SHARE IN THE RCS MARKET (2014) 31
FIGURE 11 ASIA-PACIFIC MARKET IS EXPECTED TO HAVE THE HIGHEST MARKET GROWTH POTENTIAL FOR RICH COMMUNICATIONS IN THE YEARS TO COME 32
FIGURE 12 CONSUMER USER SEGMENT WILL CONTINUE TO DOMINATE THE RCS MARKET IN THE NEXT FIVE YEARS 33
FIGURE 13 HALF OF THE TOTAL MARKET GROWTH WILL COME FROM THE TOP THREE SERVICES IN 2014-2019 34
FIGURE 14 ASIA-PACIFIC MARKET TO GROW FASTER THAN EUROPE AND NORTH AMERICA 35
FIGURE 15 RICH COMMUNICATIONS SERVICES, GROWTH MATRIX 36
FIGURE 16 INFRASTRUCTURE SERVICE PROVIDER TO PLAY A CRUCIAL ROLE IN THE RCS MARKET 40
FIGURE 17 VALUE CHAIN ANALYSIS: ENTERPRISE USERS ARE GENERATING NEW REVENUE STREAMS FOR MNOS 50
FIGURE 18 PORTER'S FIVE FORCES ANALYSIS (2014): BENEFITS OF INTEROPERABILITY BETWEEN MOBILE NETWORK OPERATORS ARE DECREASEING COMPETITION IN THE INDUSTRY 51
FIGURE 19 IP VIDEO CALL AND CHAT LEAD THE SERVICES MARKET 57
FIGURE 20 IP VIDEO CALL WILL CONTINUE TO CONTROL THE SERVICES MARKET WITH MORE THAN 1/4TH OF THE SHARE IN 2019 58
FIGURE 21 RCS: MOBILE NETWORK OPERATOR MARKET, GEOGRAPHIC ANALYSIS 59
FIGURE 22 ONE-TO-ONE CHAT WILL CONTINUE TO CONTROL THE CHAT SERVICES MARKET WITH MORE THAN HALF OF THE SHARE IN 2019 60
FIGURE 23 IN-CALL VIDEO SHARING WILL CONTINUE TO CONTROL THE CONTENT SHARING SERVICE MARKET WITH MORE THAN HALF OF THE SHARE IN 2019 64
FIGURE 24 CONSUMERS WILL CONTINUE TO CONTROL THE VOIP SERVICES MARKET SIZE WITH MORE THAN HALF OF THE SHARE IN 2019 68
FIGURE 25 IP VIDEO CALL SERVICES MARKET WILL SHOW CONSIDERABLE GROWTH IN ALL REGIONS 70
FIGURE 26 MORE THAN HALF OF THE MARKET IS DOMINATED BY CONSUMERS 75
FIGURE 27 IP VIDEO CALL WILL CONTINUE TO CONTROL THE ENTERPRISE USER MARKET WITH MORE THAN 1/4TH OF THE SHARE IN 2019 76
FIGURE 28 IP VIDEO CALL AND CHAT SERVICE WILL CONTINUE TO CONTROL THE CONSUMER MARKET WITH MORE THAN HALF OF THE MARKET IN 2019 79
FIGURE 29 MORE THAN HALF THE MARKET IS DOMINATED BY CLOUD DEPLOYMENT MODEL 83
FIGURE 30 ASIA-PACIFIC WILL CONTROL THE CLOUD MARKET WITH MORE THAN 1/4TH OF MARKET SHARE IN 2019 84
FIGURE 31 ASIA-PACIFIC WILL CONTROL THE ON-PREMISE MARKET IN 2019 WITH MORE THAN 1/4TH OF MARKET SHARE IN 2019 86
FIGURE 32 GEOGRAPHIC SNAPSHOT - ASIA-PACIFIC IS EMERGING AS A NEW HOT SPOT 89
FIGURE 33 ASIA-PACIFIC: AN ATTRACTIVE DESTINATION FOR ALL SERVICE CATEGORIES 90
FIGURE 34 EUROPE MARKET SNAPSHOT: LARGE NUMBER OF RCS USERS AND INTEROPERABILITY BETWEEN MNOS WILL DRIVE THE MARKET 94
FIGURE 35 ASIA-PACIFIC: LAUNCH OF RCS BY MNOS WILL DRIVE THE MARKET 98
FIGURE 36 ASIA-PACIFIC IS THE FASTEST GROWING REGION IN THE RCS MARKET 99
FIGURE 37 COMPANIES ADOPTED PRODUCT INNOVATION AS THE KEY GROWTH STRATEGY OVER THE LAST THREE YEARS 107
FIGURE 38 HUAWEI GREW AT THE FASTEST RATE BETWEEN 2010 AND 2013 108
FIGURE 39 MARKET EVALUATION FRAMEWORK 109
FIGURE 40 BATTLE FOR MARKET SHARE: VENTURE FUNDING WAS THE KEY STRATEGY 110
FIGURE 41 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS 115
FIGURE 42 SAP: BUSINESS OVERVIEW 116
FIGURE 43 SAP: SWOT ANALYSIS 119
FIGURE 44 ALCATEL-LUCENT: BUSINESS OVERVIEW 120
FIGURE 45 ALCATEL-LUCENT: SWOT ANALYSIS 122
FIGURE 46 HUAWEI: BUSINESS OVERVIEW 123
FIGURE 47 HUAWEI: SWOT ANALYSIS 125
FIGURE 48 ERICSSON: BUSINESS OVERVIEW 126
FIGURE 49 ERICSSON: SWOT ANALYSIS 128
FIGURE 50 NOKIA SOLUTIONS AND NETWORKS: BUSINESS OVERVIEW 129
FIGURE 51 NOKIA SOLUTIONS AND NETWORKS: SWOT ANALYSIS 131
FIGURE 52 COMVERSE: BUSINESS OVERVIEW 132
FIGURE 53 MAVENIR SYSTEMS: BUSINESS OVERVIEW 135
FIGURE 54 GENBAND: BUSINESS OVERVIEW 138
FIGURE 55 BUSINESS OVERVIEW: ACISION 140
FIGURE 56 INTEROP TECHNOLOGIES: BUSINESS OVERVIEW 142

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