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Analysis of the Asia-Pacific Secure Content Management Market 2013

  • September 2014
  • 189 pages
  • Frost & Sullivan
Report ID: 2361189

Summary

Table of Contents

Lack of Technology Development Hindering the Market Growth

The spending sentiments on content security solutions in Asia-Pacific remained steady in 2013, posting a YoY growth of 10.7%. Businesses continued to put a high priority on content security solutions, as both e-mail and Web have become the backbone of communications in enterprises’ business operational setup nowadays. The stable growth in the market was mainly driven by greater understanding among businesses about emerging advanced cyber threats such as Advanced Persistent Threats (APTs) and Distributed Denial of Service (DDoS), many of which were using the e-mail and web channels as the primary tools to launch such attacks. The criticality of content security solutions in protecting business communications and their value in preventing these advanced threats made them highly popular among enterprises.

Key Findings
-The spending sentiments on content security solutions in Asia-Pacific remained steady in 2013, posting a YoY growth of % for the secure content management market (SCM). Businesses continued to put a high priority on content security solutions, as both e-mail and web have become the backbone of communications in enterprises’ business operational setup nowadays.
-The stable growth in the market was mainly driven by greater understanding among businesses about emerging advanced cyber threats such as Advanced Persistent Threats (APTs) and Distributed Denial of Service (DDoS), many of which were using the e-mail and web channels as the primary tools to launch attacks. The criticality of content security solutions in protecting business communications and their value in preventing these advanced threats made them highly popular among enterprises.
-The adoption rate remained strong across countries in the region with Japan, ANZ, Greater China, and India continuing to be the key markets. Other countries in ASEAN such as Vietnam, Singapore, and Indonesia also experienced significant growth rates as compared to 2012, whereas, Malaysia and Thailand saw moderate growth rates due to political issues and budget cutbacks.
-The e-mail security segment continued to generate more revenue, making up% of the total market share. With e-mails increasingly becoming an important communication tool for enterprises in their day-to-day operations, ensuring the security of the e-mail gateways has become one of the highest priorities for most enterprises in the region.
-While the e-mail security segment experienced a flat YoY growth of %, the web security segment was gaining greater traction among enterprises, recording a strong growth rate of % on a YoY basis in 2013. This trend is predicted to continue in the next few years as more enterprises look to enhance the visibility and management of web access for their employees. Besides protecting employees from malicious websites and online threats, enterprises also want to better manage their web behaviors to enhance productivity levels.
-The security issues faced by the e-mail and web gateways are expected to be exacerbated by rising prevalence of enterprise mobility and growing adoption of cloud and BYOD/BYOA (Bring Your Own Applications) trends. In this way, enterprises are likely to experience increased threat exposure brought about by mobile devices, many of which may become attack vectors or pose greater risk issues due to intentional or unintentional human errors.
-However, the lack of new innovations surrounding e-mail and Web security technologies in recent years has caused the segment to be overshadowed by other security technologies. Moving forward, content security solutions are likely to become commoditized and may become the base integrated platforms on which more advanced technologies are eventually incorporated into, such as APT, DDoS, and security analytics capabilities.

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