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Analysis of the Asia-Pacific Secure Content Management Market 2013

  • September 2014
  • -
  • Frost & Sullivan
  • -
  • 189 pages

Lack of Technology Development Hindering the Market Growth

The spending sentiments on content security solutions in Asia-Pacific remained steady in 2013, posting a YoY growth of 10.7%. Businesses continued to put a high priority on content security solutions, as both e-mail and Web have become the backbone of communications in enterprises’ business operational setup nowadays. The stable growth in the market was mainly driven by greater understanding among businesses about emerging advanced cyber threats such as Advanced Persistent Threats (APTs) and Distributed Denial of Service (DDoS), many of which were using the e-mail and web channels as the primary tools to launch such attacks. The criticality of content security solutions in protecting business communications and their value in preventing these advanced threats made them highly popular among enterprises.

Key Findings
-The spending sentiments on content security solutions in Asia-Pacific remained steady in 2013, posting a YoY growth of % for the secure content management market (SCM). Businesses continued to put a high priority on content security solutions, as both e-mail and web have become the backbone of communications in enterprises’ business operational setup nowadays.
-The stable growth in the market was mainly driven by greater understanding among businesses about emerging advanced cyber threats such as Advanced Persistent Threats (APTs) and Distributed Denial of Service (DDoS), many of which were using the e-mail and web channels as the primary tools to launch attacks. The criticality of content security solutions in protecting business communications and their value in preventing these advanced threats made them highly popular among enterprises.
-The adoption rate remained strong across countries in the region with Japan, ANZ, Greater China, and India continuing to be the key markets. Other countries in ASEAN such as Vietnam, Singapore, and Indonesia also experienced significant growth rates as compared to 2012, whereas, Malaysia and Thailand saw moderate growth rates due to political issues and budget cutbacks.
-The e-mail security segment continued to generate more revenue, making up% of the total market share. With e-mails increasingly becoming an important communication tool for enterprises in their day-to-day operations, ensuring the security of the e-mail gateways has become one of the highest priorities for most enterprises in the region.
-While the e-mail security segment experienced a flat YoY growth of %, the web security segment was gaining greater traction among enterprises, recording a strong growth rate of % on a YoY basis in 2013. This trend is predicted to continue in the next few years as more enterprises look to enhance the visibility and management of web access for their employees. Besides protecting employees from malicious websites and online threats, enterprises also want to better manage their web behaviors to enhance productivity levels.
-The security issues faced by the e-mail and web gateways are expected to be exacerbated by rising prevalence of enterprise mobility and growing adoption of cloud and BYOD/BYOA (Bring Your Own Applications) trends. In this way, enterprises are likely to experience increased threat exposure brought about by mobile devices, many of which may become attack vectors or pose greater risk issues due to intentional or unintentional human errors.
-However, the lack of new innovations surrounding e-mail and Web security technologies in recent years has caused the segment to be overshadowed by other security technologies. Moving forward, content security solutions are likely to become commoditized and may become the base integrated platforms on which more advanced technologies are eventually incorporated into, such as APT, DDoS, and security analytics capabilities.

Table Of Contents

Analysis of the Asia-Pacific Secure Content Management Market 2013
1. EXECUTIVE SUMMARY

Executive Summary
Key Findings
Market Engineering Measurements
CEO's Perspective

2. MARKET OVERVIEW

Market Overview
Market Definitions
Market Geographical Coverage
Key Questions This Study Will Answer
Market Segmentation

3. EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS—TOTAL SECURE CONTENT MANAGEMENT MARKET

External Challenges: Drivers and Restraints—Total Secure Content Management Market
Market Drivers
Drivers Explained
Market Restraints
Restraints Explained

4. FORECAST AND TRENDS—TOTAL SECURE CONTENT MANAGEMENT MARKET

Forecast and Trends—Total Secure Content Management Market
Forecast Assumptions
Total Secure Content Management Market—Revenue Forecast
E-mail Security Segment—Revenue Forecast
Web Security Segment—Revenue Forecast
Revenue Forecast Discussion

5. DEMAND ANALYSIS—TOTAL SECURE CONTENT MANAGEMENT MARKET

Demand Analysis—Total Secure Content Management Market
E-mail Security Segment—Demand Analysis by Vertical
E-mail Security Segment—Demand Analysis by Horizontal
Web Security Segment—Demand Analysis by Vertical
Web Security Segment—Demand Analysis by Horizontal

6. MARKET SHARE AND COMPETITIVE ANALYSIS—TOTAL SECURE CONTENT MANAGEMENT MARKET

Market Share and Competitive Analysis—Total Secure Content Management Market
Competitive Analysis—E-mail Security Segment Share
Competitive Analysis—E-mail Security Key Competitors
Competitive Analysis—Web Security Segment Share
Competitive Analysis—Web Security Key Competitors
Competitive Environment
Top Competitors

7. ANZ BREAKDOWN

ANZ Breakdown
ANZ Breakdown—Key Findings
ANZ—Market Engineering Measurements
Secure Content Management Market—Revenue Forecast
e-mail Security Segment—Revenue Forecast
Web Security Segment—Revenue Forecast
ANZ Secure Content Management Market—Revenue Forecast Discussion
ANZ E-mail Security Segment—Demand Analysis by Country
ANZ E-mail Security Segment—Demand Analysis by Vertical
ANZ E-mail Security Segment—Demand Analysis by Horizontal
ANZ E-mail Security Segment Share
ANZ E-mail Security Segment Share Key Competitors
ANZ Web Security Segment—Demand Analysis by Country
ANZ Web Security Segment—Demand Analysis by Country
ANZ Web Security Segment—Demand Analysis by Vertical
ANZ Web Security Segment—Demand Analysis by Horizontal
ANZ Web Security Segment Share
ANZ Web Security Segment Share Key Competitors
ANZ Secure Content Management Market—Competitive Environment

8. ASEAN BREAKDOWN

ASEAN Breakdown
ASEAN Breakdown—Key Findings
ASEAN—Market Engineering Measurements
Secure Content Management Market—Revenue Forecast
E-mail Security Segment—Revenue Forecast
Web security Segment—Revenue Forecast
ASEAN Secure Content Management Market—Revenue Forecast Discussion
ASEAN E-mail Security Segment—Demand Analysis by Country
ASEAN E-mail Security Segment—Demand Analysis by Vertical
ASEAN E-mail Security Segment—Demand Analysis by Horizontal
ASEAN E-mail Security Segment Share
ASEAN E-mail Security Segment Share Key Competitors
ASEAN Web Security Segment—Demand Analysis by Country
ASEAN Web Security Segment—Demand Analysis by Vertical
ASEAN Web Security Segment—Demand Analysis by Horizontal
ASEAN Web Security Segment Share
ASEAN Web Security Segment Share Key Competitors
ASEAN Secure Content Management Market—Competitive Environment

9. GREATER CHINA BREAKDOWN

Greater China Breakdown
Greater China Breakdown—Key Findings
Greater China — Market Engineering Measurements
Secure Content Management Market—Revenue Forecast
E-mail Security Segment—Revenue Forecast
Web Security Segment—Revenue Forecast
Greater China Secure Content Management Market—Revenue Forecast Discussion
Greater China E-mail Security Segment—Demand Analysis by Country
Greater China E-mail Security Segment—Demand Analysis by Vertical
Greater China E-mail Security Segment—Demand Analysis by Horizontal
Greater China E-mail Security Segment Share
Greater China E-mail Security Segment Share Key Competitors
Greater China Web Security Segment—Demand Analysis by Country
Greater China Web Security Segment—Demand Analysis by Vertical
Greater Market Web Security Segment—Demand Analysis by Horizontal
Greater China Web Security Segment Share
Greater China Web Security Segment Key Competitors
Greater China Secure Content Management Market—Competitive Environment

10. INDIA BREAKDOWN

India Breakdown
India Breakdown—Key Findings
India—Market Engineering Measurements
Secure Content Management Market—Revenue Forecast
E-mail Security Segment—Revenue Forecast
Web Security Segment—Revenue Forecast
India Secure Content Management Market—Revenue Forecast Discussion
India E-mail Security Segment—Demand Analysis by Vertical
India E-mail Security Segment—Demand Analysis by Horizontal
India E-mail Security Segment Share
India E-mail Security Segment Key Competitors
India Web Security Segment—Demand Analysis by Vertical
India Web Security Segment—Demand Analysis by Horizontal
India Web Security Segment Share
India Web Security Segment Key Competitors
India Secure Content Management Market—Competitive Environment

11. JAPAN BREAKDOWN

Japan Breakdown
Japan Breakdown—Key Findings
Japan—Market Engineering Measurements
Secure Content Management Market—Revenue Forecast
E-mail Security Segment—Revenue Forecast
Web Security Segment—Revenue Forecast
Japan Secure Content Management Market—Revenue Forecast Discussion
Japan E-mail Security Segment—Demand Analysis by Vertical
Japan E-mail Security Segment—Demand Analysis by Horizontal
Japan E-mail Security Segment Share
Japan E-mail Security Segment Key Competitors
Japan Web Security Segment—Demand Analysis by Vertical
Japan Web Security Segment—Demand Analysis by Horizontal
Japan Web Security Segment Share
Japan Web Security Segment Share Key Competitors
Japan Secure Content Management Market—Competitive Environment

12. SOUTH KOREA BREAKDOWN

South Korea Breakdown
South Korea Breakdown—Key Findings
South Korea—Market Engineering Measurements
Secure Content Market—Revenue Forecast
E-mail Security Segment—Revenue Forecast
Web security Segment—Revenue Forecast
South Korea Secure Content Management Market—Revenue Forecast Discussion
South Korea E-mail Security Segment—Demand Analysis by Vertical
South Korea E-mail Security Segment—Demand Analysis by Horizontal
South Korea E-mail Security Segment Market Share
South Korea Web Security Segment—Demand Analysis by Vertical
South Korea Web Security Segment—Demand Analysis by Horizontal
South Korea Web Security Segment Market Share
South Korea Secure Content Management Market—Competitive Environment

13. THE LAST WORD

The Last Word
The Last Word—Predictions
Legal Disclaimer

14. APPENDIX

Appendix
Market Engineering Methodology
Market Engineering Measurements
Learn More—Next Steps

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