1. Market Research
  2. > Beverage Market Trends
  3. > Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products

Summary

“Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products” provides a comprehensive overview of the functional drink landscape, analyzing the regulatory and consumer drivers to identify the best opportunities and strategies. The report identifies the primary need states that are driving consumption in five beverage categories - carbonated drinks, fruit juice, dairy drinks, bottled water, and tea and coffee - as well as identifying how beverage needs differ by age and gender. The global regulatory environment is examined and key hubs for innovation are highlighted. The report investigates the opportunities that the functional drinks market provides for beverage manufacturers as well as the challenges that diversification into functional beverages presents. Finally, the report offers recommendations on how to position functional beverages to consumers and the latest hot ingredients and packaging initiatives to implement.

Key Findings

- Growth in the global soft drinks market is being driven by categories with a healthier profile
- Mature markets are showing stalling growth in overall soft drinks consumption
- Beverage needs differ by gender, with women prioritizing products that offer indulgent tastes, and men seeking to meet their age-needs
- The functional drinks market offers beverage manufacturers an opportunity to overcome challenges such as stalled market growth in developed economies, a negative perception of the long and short term healthiness of some soft drinks categories, and rising levels of obesity and heart disease among consumers, which is driving demand for healthier food and drink options
- Although health and efficacy are vital, the main concern when functional drinks are being consumed is their taste, and manufacturers should be sure not to compromise on this aspect
- Manufacturers will need to break functional drinks' association with fad diets and 'magic bullet' health solutions
- Heart health, weight management, digestive health, and cognitive development are key areas of interest for consumers seeking functional drinks

Synopsis

“Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products” provides a roadmap for identifying future trends in the functional drinks market.
In particular, this report includes:

- Analysis of the consumer need states that are driving global beverage consumption
- An overview of the growth and size of the global beverage market, spotlighting areas where growth is accelerating or stalling
- A review of the current state of the regulatory landscape in major markets and the implications for the functional drinks market
- Identification of the opportunities that the functional drinks market provides for beverage manufacturers
- Evaluation of the challenges that the functional beverages market presents
- Analysis of the benefits of successful diversification into the functional drinks market
- Recommendations of how to position functional beverages to consumers

Reasons To Buy

- This report identifies the opportunities that the functional drinks market presents for beverage manufacturers
- It explains how marketers can update their product and innovation strategies to make the most of new opportunities in the functional drink market
- Knowledge of the functional drink regulatory and consumer landscape will allow manufacturers to successfully position and market their product in a rapidly changing environment

Table Of Contents

Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products
Table of Contents
• Executive summary
• Sources and methodology
• Identifying need states within drinks categories
• Overview of the functional drinks market
• The functional drinks market provides opportunities for beverage manufacturers
• Diversification into the functional beverage market presents a number of challenges
• There are a number of benefits for successful diversification
• How to position functional beverages to consumers
• Appendix

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Quarterly Beverage Tracker - Third Quarter 2016 India

Quarterly Beverage Tracker - Third Quarter 2016 India

  • $ 7035
  • Industry report
  • November 2016
  • by GlobalData

Summary With the good summer and the increase in consumers considering packaged water a healthy drink many new players emerged in the packaged and bulk/HOD water categories. Many sub-regional bulk/HOD ...

Food & Beverage Metal Cans Market by Type (2-piece, 3-piece), Material (Aluminum, Steel), Application (Beverages (Alcoholic, CSD, Sports & Energy Drinks), and Food (Fruits & Vegetables, Convenience Food, Pet Food, Meat & Seafood)) - Global Forecast to 202

Food & Beverage Metal Cans Market by Type (2-piece, 3-piece), Material (Aluminum, Steel), Application (Beverages (Alcoholic, CSD, Sports & Energy Drinks), and Food (Fruits & Vegetables, Convenience Food, Pet Food, Meat & Seafood)) - Global Forecast to 202

  • $ 5650
  • Industry report
  • October 2016
  • by MarketsandMarkets

“Food & beverage metal cans market is projected to grow at a CAGR of 3.6% in terms of volume” The food & beverage metal cans market has grown rapidly in the last few years and is projected to reach ...

2016 The Multiple Beverage Marketplace in Canada

2016 The Multiple Beverage Marketplace in Canada

  • $ 4995
  • Industry report
  • December 2016
  • by Beverage Marketing

This report by Beverage Marketing Corp. READY TO GO. This report from Beverage Marketing Corporation summarizes industry activity and contains current statistical data for eleven individual beverage categories ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.