1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > Social Media Marketing Market Assessment 2014

Social Media Marketing Market Assessment 2014

  • June 2014
  • -
  • Key Note Publications Ltd

Executive Summary

The continued growth of social networks across the globe over the past decade has opened up huge marketing potential to advertisers, with Facebook now estimated to have approximately 1.23 billion users worldwide, while micro-blogging site Twitter has approximately 500 million accounts and LinkedIn has around 259 million members. The wide reach of social networks has provided significant opportunities for brands the world over, while the accessibility of such sites has opened up social media marketing (SMM) possibilities for both large corporations and small- to medium-sized enterprises (SMEs) alike. As a result, expenditure on SMM has continued to increase over the past few years, with figures compiled by the Internet Advertising Bureau (IAB) revealing that adspend on social media channels had increased nearly three-fold over the past 3 years.

Table Of Contents

Social Media Marketing Market Assessment 2014
Social Media Marketing 2014
Foreword
Executive Summary
Introduction
DEFINITION
Strategic Overview
MARKET DYNAMICS AND SEGMENTATION
Market Sectors
Total Market Value and Growth
Internet Advertising Expenditure
COMPETITIVE STRUCTURE
THE CONSUMER
Use of the Internet
Reach of Social Networking by Device
Social Media Marketing
BUSINESS USE OF SOCIAL MEDIA
EDUCATING THE MARKET
Books
Conferences and Seminars
Awards
MARKET FORECASTS
Social Media
BACKGROUND
THE SOCIAL MEDIA LANDSCAPE
Social Networking Sites
Professional/Niche Social Networks
Micro-Publication Networks
Aggregators
Blogging Sites
Bookmarking Sites
WIDGETS, ADD-ONS, AFFILIATE ADS AND APPS
Bitcoin News Widget
Facebook Paper
Official FIFA App
Greggs Rewards Mobile App
Idealo Flight Finder Widget
Spotify Play Button Widget
CONSUMER RESEARCH
Penetration of Social Networking
Frequency of Visiting Social Networking Sites
Uses of Social Networking Sites
HOW TO ENGAGE ON SOCIAL NETWORKS
Social Networking Tools for Enterprises
BACKGROUND
SOCIAL ENTERPRISE SOLUTIONS - COMPETITOR ACTIVITY
IBM
Jive Software
Microsoft
Oracle
Salesforce
SAP
Zimbra
CONSUMER RESEARCH
SOCIAL NETWORKING TOOLS FOR MARKETERS
Link Name/URL Shortening
Social Media Optimisation Tools
Social Media Marketing Tools
THE VALUE OF SOCIAL MEDIA MARKETING
THE TIME FACTOR
Real-Time Social Engagement
Social Brands
INTRODUCTION
TOP BRANDS ON SOCIAL MEDIA
By Sector
Social Networking Sites by Adoption Rates
Marketing Budgets
WHAT MAKES A BRAND WORK ON SOCIAL MEDIA?
Case Studies: Social Media Successes and Epic Fails
An International Perspective
OVERVIEW
Use of Social Networking Sites by Region
The Social Consumer
EUROPE
NORTH AMERICA
ASIA/PACIFIC
LATIN AMERICA
MIDDLE EAST/AFRICA
PEST Analysis
POLITICAL
EU Proposes Data Protection Laws be Updated
Latest Snowdon Leaks Show GCHQ Spied on Social Media
Communications Data Bill Delayed
Defamation Act to Provide Protection for Social Media Companies
ECONOMIC
Is the Tech Bubble About to Burst... Again?
SOCIAL
Social Counterfeiting: A Danger to Brands
The Rise of the Fake Social Media Follower
Security Breach: Heartbleed
TECHNOLOGICAL
Superfast Broadband UK Roll Out
The Power of Video Advertising
Mobile Advertising Continues to Soar
Industry Dynamics
INTRODUCTION
Leanne Rinning, Head of Marketing and Communication, StormID
Dominic Sparkes, CEO and Founder, Tempero
VIRTUAL ROUNDTABLE
Which Social Networking Sites Do You Think PR and Marketing Companies Participate With the Most for Business Purposes? Any Reason Why?
What Do You Think Are the Main Advantages/Disadvantages of Social Media Marketing?
How Does Your Organisation Monitor and Measure the Success of Social Media Marketing Activities/Campaigns? What Challenges Have You Encountered in Doing So?
To What Extent Do You Integrate Social Media Marketing Activities With Wider Marketing Strategies? How Are They Integrated?
What Percentage of Your Working Day is Spent Interacting on Social Networking Sites for Business Purposes?
Do You Believe That Social Media Marketing Has a Clear and Direct Impact on Sales? To What Extent?
Do You Intend to Increase/Decrease (or Continue at the Same Level) Your Social Media Marketing Activities Over the Next Months? What Are Your Predictions for the Future in Terms of Social Media?
Competitor Analysis
INTRODUCTION
FACEBOOK INC
Company Structure
Profitability
Current and Future Developments
GOOGLE INC
Company Structure
Profitability
Current and Future Developments
LINKEDIN CORP
Company Structure
Profitability
Current and Future Developments
TWITTER INC
Company Structure
Profitability
Current and Future Developments
The Future
OVERVIEW
FORECAST GROWTH
FUTURE TRENDS
Mobile Technology
New Competitors to Enter The Market
LinkedIn to Become a Major Player in B2B Services
Big Data
Further Sources
Associations
Publications
General Sources
Government Publications
Other Sources
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region
Key Note Research
The Key Note Range of Reports

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Global Digital Marketing Spending Market 2016-2020

Global Digital Marketing Spending Market 2016-2020

  • $ 2500
  • Industry report
  • July 2016
  • by Infiniti Research Limited

About Digital Marketing Digital marketing is the most active and the fastest growing marketing technique. The growth can be attributed to global digitalization trend. Every minute, an estimated 650,000 ...

Australia - Digital Media - Apps and Services

Australia - Digital Media - Apps and Services

  • $ 1100
  • Industry report
  • June 2016
  • by Paul Budde Communication Pty Ltd

The Apps and Entertainment market continues to evolve With the rise of digital platforms, the media industry is rapidly changing. In newspaper and book publishing, TV and radio broadcasting, film, music, ...

India Digital Advertising Spend By Platform

India Digital Advertising Spend By Platform

  • $ 225
  • Industry report
  • April 2016
  • by Socintel360

Online advertising spend in India stood at US$1.1 billion by end of 2015, accounting for 12.7% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 31.9%. ...


ref:plp2014

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.