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  5. > Automotive Airbag and Seat Belt Market for Passenger Cars – A Global Analysis: by Geography - Trends and Forecasts 2014 - 2019

The major driving the demand of automotive airbag and seatbelt are stringent safety norms, increased safety awareness, technological advancement, affordability as well as institutions such as the New Car Assessment Program (NCAP) awarding safety ratings to cars based on safety performance.
In the coming years, the increasing demand for premium cars in the regions such as Europe and Asia Pacific, mainly in China, India and Japan, is expected to drive the airbag market. Sustainable growth in the airbag and seatbelt market will largely depend upon upcoming legislations in various countries. Seatbelt is mandatory in every country, whereas airbag is mandatory in developed countries, while legislations in developing countries are rapidly catching up creating high growth opportunities.
The report classifies and defines the automotive airbag and seatbelt market in terms of volume and value. This report provides comprehensive analysis and insights on airbag and seatbelt (both - qualitative and quantitative). The report highlights potential growth opportunities in the coming years as well as it covers review of the - market drivers, restraints, growth indicators, challenges, legislation trends, market dynamics, competitive landscape, and other key aspects w.r.t. automotive active safety systems market. The key players in automotive airbag and seatbelt market have also been identified and profiled.

SCOPE OF THE REPORT

The report covers the market of automotive airbag and seatbelt in terms of volume and value. Market size in terms of volume is provided from 2011 to 2019 in thousand units, whereas the value of the market is provided in $millions. The automotive airbag and seatbelt market is broadly classified by geography (Asia-Pacific, Europe, North America and RoW), focusing on key countries in each region.

Table Of Contents

Automotive Airbag and Seat Belt Market for Passenger Cars - A Global Analysis: by Geography - Trends and Forecasts 2014 - 2019
1 INTRODUCTION 29-38

1.1 INTRODUCTION
1.2 OBJECTIVES and VALUE PROPOSITION
1.3 OBJECTIVE OF THE STUDY
1.4 SCOPE
1.4.1 SCOPE OF THE REPORT - BY REGION
1.4.2 PRODUCT TYPE
1.4.3 PRODUCT DEFINITIONS
1.4.4 STAKE HOLDERS

2 RESEARCH METHODOLOGY 39-48

2.1 AIRBAG AND SEAT BELT MARKET: RESEARCH METHODOLOGY
2.2 MARKET SIZE ESTIMATION
2.2.1 KEY DATA TAKEN FROM SECONDARY SOURCES
2.2.2 KEY DATA TAKEN FROM PRIMARY SOURCES
2.2.2.1 KEY INDUSTRY INSIGHTS
2.2.2.2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION and REGION
2.3 ASSUMPTIONS

3 EXECUTIVE SUMMARY 49-57

3.1 MARKET OUTLOOK FOR AUTOMOTIVE AIRBAGS AND SEAT BELTS
3.2 GLOBAL MARKET OUTLOOK FOR AUTOMOTIVE AIRBAGS, BY REGION
3.3 MARKET OUTLOOK OF AIRBAGS, BY CAGR, 2014-2019 (VALUE)
3.4 CHINA MARKET IS EXPECTED TO DOUBLE IN THE NEXT FIVE YEARS
3.5 GLOBAL MARKET OUTLOOK OF AUTOMOTIVE SEAT BELTS, BY REGION, 2011-2019
3.6 MARKET OUTLOOK OF SEAT BELTS, BY CAGR, 2014-2019 (VALUE)
3.7 CHINA MARKET IS EXPECTED TO CONTRIBUTE OVER 40% MARKET SHARE IN GLOBAL SEAT BELT MARKET BY 2019

4 MARKET OVERVIEW 58-76

4.1 MARKET DYNAMIC
4.1.1 MARKET DRIVERS
4.1.2 MARKET RESTRAINTS
4.1.3 MARKET CHALLENGES
4.2 GROWTH INDICATORS - LEGISLATION APPLICABLE FOR AIRBAG
4.3 GROWTH INDICATORS - GROWING AUTOMOBILE COLLISION RATE
4.4 VALUE CHAIN ANALYSIS
4.5 LEGISLATION ANALYSIS
4.5.1 COLLISION TREND ANALYSIS: NORTH AMERICA
4.5.2 COLLISION TREND ANALYSIS: EUROPE
4.5.3 COLLISION TREND ANALYSIS: ASIA PACIFIC
4.5.4 COLLISION TREND ANALYSIS: REST OF THE WORLD
4.6 MARKET METRICS: ECONOMIC GROWTH IN TERMS OF GDP - EUROPE
4.7 MARKET METRICS: ECONOMIC GROWTH IN TERMS OF GDP - NORTH AMERICA
4.8 MARKET METRICS: ECONOMIC GROWTH IN TERMS OF GDP - ASIA PACIFIC
4.9 MARKET METRICS: ECONOMIC GROWTH IN TERMS OF GDP - REST OF THE WORLD

5 TECHNOLOGICAL EVOLUTION 77-82

5.1 TECHNOLOGY ROADMAP: AIRBAGS
5.2 TECHNOLOGY ROADMAP: SEAT BELT

6 AIRBAG MARKET (2011-2019) 83-111

6.1 GLOBAL AIRBAG MARKET SHARE, 2013, BY REGION
6.2 GLOBAL AIRBAG MARKET SIZE, 2011-2019 ($MILLION)
6.3 NORTH AMERICA: AIRBAG MARKET SIZE, 2011-2019 (MILLION UNITS)
6.4 NORTH AMERICA: AIRBAG MARKET SIZE, 2011-2019 ($MILLION)
6.4.1 U.S. : AIRBAG MARKET SIZE, 2011-2019 ($BILLION AND MILLION UNITS)
6.4.2 CANADA: AIRBAG MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
6.4.3 MEXICO: AIRBAG MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
6.5 EUROPE: AIRBAG MARKET SIZE, 2011-2019 (MILLION UNITS)
6.6 EUROPE: AIRBAG MARKET SIZE, 2011-2019 ($MILLION)
6.6.1 GERMANY: AIRBAG MARKET SIZE, 2011-2019 ($BILLION AND MILLION UNITS)
6.6.2 FRANCE: AIRBAG MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
6.6.3 U.K. : AIRBAG MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
6.6.4 SPAIN: AIRBAG MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
6.6.5 ITALY: AIRBAG MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
6.7 ASIA PACIFIC: AIRBAG MARKET SIZE, 2011-2019 (MILLION UNITS)
6.8 ASIA PACIFIC: AIRBAG MARKET SIZE, 2011-2019 ($MILLION)
6.8.1 AUSTRALIA: AIRBAG MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
6.8.2 JAPAN: AIRBAG MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
6.8.3 SOUTH KOREA: AIRBAG MARKET SIZE, 2011-2019 ($MLLION AND MILLION UNITS)
6.8.4 INDIA: AIRBAG MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
6.8.5 THAILAND: AIRBAG MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
6.8.6 CHINA: AIRBAG MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
6.9 REST OF THE WORLD : AIRBAG MARKET SIZE, 2011-2019 (MILLION UNITS)
6.10 REST OF THE WORLD: AIRBAG MARKET SIZE, 2011-2019 ($MILLION)
6.10.1 BRAZIL: AIRBAG MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
6.10.2 RUSSIA: AIRBAG MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
6.10.3 SOUTH AFRICA: AIRBAG MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)

7 SEAT BELT MARKET (2011-2019) 112-140

7.1 GLOBAL SEAT BELT MARKET SHARE, 2013, BY REGION
7.2 GLOBAL SEAT BELT MARKET SIZE, 2011-2019 ($MILLION)
7.3 NORTH AMERICA: SEAT BELT MARKET SIZE, 2011-2019 (MILLION UNITS)
7.4 NORTH AMERICA: SEAT BELT MARKET SIZE, 2011-2019 ($MILLION)
7.4.1 U.S.: SEAT BELT MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
7.4.2 CANADA: SEAT BELT MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
7.4.3 MEXICO: SEAT BELT MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
7.5 EUROPE: SEAT BELT MARKET SIZE, 2011-2019 (MILLION UNITS)
7.6 EUROPE: SEAT BELT MARKET SIZE, 2011-2019 ($MILLION)
7.6.1 GERMANY: SEAT BELT MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
7.6.2 FRANCE: SEAT BELT MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
7.6.3 U.K.: SEAT BELT MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
7.6.4 SPAIN: SEAT BELT MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
7.6.5 ITALY: SEAT BELT MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
7.7 ASIA-PACIFIC: SEAT BELT MARKET SIZE, 2011-2019 (MILLION UNITS)
7.8 ASIA-PACIFIC: SEAT BELT MARKET SIZE, 2011-2019 ($MILLION)
7.8.1 AUSTRALIA: SEAT BELT MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
7.8.2 JAPAN: SEAT BELT MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
7.8.3 SOUTH KOREA: SEAT BELT MARKET SIZE, 2011-2019 ($MLLION AND MILLION UNITS)
7.8.4 INDIA: SEAT BELT MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
7.8.5 THAILAND: SEAT BELT MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
7.8.6 CHINA: SEAT BELT MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
7.9 REST OF THE WORLD: SEAT BELT MARKET SIZE, 2011-2019 (MILLION UNITS)
7.10 REST OF THE WORLD: SEAT BELT MARKET SIZE, 2011-2019 ($MILLION)
7.10.1 BRAZIL: SEAT BELT MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
7.10.2 RUSSIA: SEAT BELT MARKET SIZE, 2011-2019 ($MILLION AND MILLION UNITS)
7.10.3 SOUTH AFRICA: SEAT BELT MARKET SIZE,
2011-2019 ($MILLION AND MILLION UNITS)

8 OPPORTUNITY and INSTALLATION TREND ANALYSIS 141-165

8.1 INTRODUCTION
8.2 AIRBAG SYSTEMS and SEAT BELTS: INSTALLATION TREND ANALYSIS FOR NORTH AMERICA
8.3 AIRBAG SYSTEMS and SEAT BELTS: INSTALLATION TREND ANALYSIS FOR EUROPE
8.4 AIRBAG SYSTEMS and SEAT BELTS: INSTALLATION TREND ANALYSIS FOR ASIA-PACIFIC
8.5 AIRBAG SYSTEMS and SEAT BELTS: INSTALLATION TREND ANALYSIS FOR REST OF THE WORLD
8.5.1 OPPORTUNITY ANALYSIS FOR THE U.S.
8.5.2 OPPORTUNITY ANALYSIS FOR CANADA
8.5.3 OPPORTUNITY ANALYSIS FOR MEXICO
8.5.4 OPPORTUNITY ANALYSIS FOR EUROPE
8.5.5 OPPORTUNITY ANALYSIS FOR CHINA
8.5.6 OPPORTUNITY ANALYSIS FOR JAPAN
8.5.7 OPPORTUNITY ANALYSIS FOR INDIA
8.5.8 OPPORTUNITY ANALYSIS FOR AUSTRALIA
8.5.9 OPPORTUNITY ANALYSIS FOR SOUTH KOREA
8.5.10 OPPORTUNITY ANALYSIS FOR THAILAND
8.5.11 OPPORTUNITY ANALYSIS FOR RUSSIA
8.5.12 OPPORTUNITY ANALYSIS FOR BRAZIL
8.5.13 OPPORTUNITY ANALYSIS FOR SOUTH AFRICA
8.6 PRODUCT LIFE CYCLE ANALYSIS, AIRBAG, BY REGION
8.7 PESTLE ANALYSIS FOR AIRBAG AND SEAT BELT MARKET : GLOBAL
8.7.1 NORTH AMERICA : PESTLE ANALYSIS
8.7.2 EUROPE : PESTLE ANALYSIS
8.7.3 ASIA-PACIFIC: PESTLE ANALYSIS
8.7.4 REST OF THE WORLD : PESTLE ANALYSIS

9 COMPETITIVE LANDSCAPE 166-170

9.1 INTRODUCTION
9.1.1 KEY FINDINGS
9.2 KEY GROWTH STRATEGIES

10 COMPANY PROFILES 171-269

10.1 INTRODUCTION
10.2 AUTOLIV, INC.
10.2.1 COMPANY OVERVIEW
10.2.2 FINANCIALS
10.2.3 PRODUCTS OFFERED
10.2.4 RECENT DEVELOPMENTS
10.2.5 STRATEGY
10.2.6 STRENGTHS
10.2.7 WEAKNESS
10.2.8 OPPORTUNITIES
10.2.9 THREATS
10.3 ROBERT BOSCH GMBH
10.3.1 COMPANY OVERVIEW
10.3.2 FINANCIALS
10.3.3 PRODUCTS OFFERED
10.3.4 RECENT DEVELOPMENTS
10.3.5 STRATEGY
10.3.6 STRENGTHS
10.3.7 WEAKNESSES
10.3.8 OPPORTUNITIES
10.3.9 THREATS
10.4 CONTINENTAL AG
10.4.1 COMPANY OVERVIEW
10.4.2 FINANCIALS
10.4.3 PRODUCTS OFFERED
10.4.4 RECENT DEVELOPMENTS
10.4.5 STRATEGY
10.4.6 STRENGTHS
10.4.7 WEAKNESSES
10.4.8 OPPORTUNITIES
10.4.9 THREATS
10.5 DELPHI AUTOMOTIVE PLC
10.5.1 COMPANY OVERVIEW
10.5.2 FINANCIALS
10.5.3 PRODUCTS OFFERED
10.5.4 RECENT DEVELOPMENTS
10.5.5 STRATEGY
10.5.6 STRENGTHS
10.5.7 WEAKNESSES
10.5.8 OPPORTUNITIES
10.5.9 THREATS
10.6 DENSO CORPORATION
10.6.1 COMPANY OVERVIEW
10.6.2 FINANCIALS
10.6.3 PRODUCTS OFFERED
10.6.4 DEVELOPMENTS
10.6.5 STRATEGY
10.6.6 STRENGTHS
10.6.7 WEAKNESSES
10.6.8 OPPORTUNITIES
10.6.9 THREATS
10.7 TAKATA CORPORATION
10.7.1 COMPANY OVERVIEW
10.7.2 FINANCIALS
10.7.3 PRODUCTS OFFERED
10.7.4 RECENT DEVELOPMENTS
10.7.5 STRATEGY
10.8 TOYODA GOSEI CO., LTD.
10.8.1 COMPANY OVERVIEW
10.8.2 FINANCIALS
10.8.3 PRODUCTS OFFERED
10.8.4 RECENT DEVELOPMENTS
10.8.5 STRATEGY
10.9 TRW AUTOMOTIVE
10.9.1 COMPANY OVERVIEW
10.9.2 FINANCIALS
10.9.3 PRODUCTS OFFERED
10.9.4 RECENT DEVELOPMENTS
10.9.5 STRATEGY
10.10 HYUNDAI MOBIS CO., LTD.
10.10.1 COMPANY OVERVIEW
10.10.2 FINANCIALS
10.10.3 PRODUCTS OFFERED
10.10.4 DEVELOPMENTS
10.10.5 STRATEGY
10.11 KEY SAFETY SYSTEMS INC.
10.11.1 COMPANY OVERVIEW
10.11.2 PRODUCTS OFFERED
10.11.3 DEVELOPMENTS
10.11.4 STRATEGY
11 APPENDIX

LIST OF TABLES

Table 1 Global Market Size of Airbag in Terms of Value, 2011-2019 86
Table 2 North America: Market Size of Airbag in Terms of Volume, 2011-2019 87
Table 3 North America: Market Size of Airbag in Terms of Value, 2011-2019 88
Table 4 U.S. : Market Size of Airbag in Terms of Value and Volume, 2011-2019 89
Table 5 Canada: Market Size of Airbag in Terms of Value and Volume, 2011-2019 90
Table 6 Mexico: Market Size of Airbag in Terms of Value and Volume, 2011-2019 91
Table 7 Europe: Market Size of Airbag in Terms of Volume, 2011-2019 92
Table 8 Europe: Market Size of Airbag in Terms of Value, 2011-2019 93
Table 9 Germany: Market Size of Airbag in Terms of Value and Volume, 2011-2019 94
Table 10 France: Market Size of Airbag in Terms of Value and Volume, 2011-2019 95
Table 11 U.K. : Market Size of Airbag in Terms of Value and Volume, 2011-2019 96
Table 12 Spain: Market Size of Airbag in Terms of Value and Volume, 2011-2019 97
Table 13 Italy: Market Size of Airbag in Terms of Value and Volume, 2011-2019 98
Table 14 Asia Pacific: Market Size of Airbag in Terms of Volume, 2011-2019 99
Table 15 Asia Pacific: Market Size of Airbag in Terms of Value, 2011-2019 100
Table 16 Australia: Market Size of Airbag in Terms of Value and Volume, 2011-2019 101
Table 17 Japan: Market Size of Airbag in Terms of Value and Volume, 2011-2019 102
Table 18 South Korea: Market Size of Airbag in Terms of Value and Volume, 2011-2019 103
Table 19 India: Market Size of Airbag in Terms of Value and Volume, 2011-2019 104
Table 20 Thailand: Market Size of Airbag in Terms of Value and Volume, 2011-2019 105
Table 21 China: Market Size of Airbag in Terms of Value and Volume, 2011-2019 106
Table 22 Rest of the World: Market Size of Airbag in Terms of Volume, 2011-2019 107
Table 23 Rest of the World: Market Size of Airbag in Terms of Value, 2011-2019 108
Table 24 Brazil: Market Size of Airbag in Terms of Value and Volume, 2011-2019 109
Table 25 Russia: Market Size of Airbag in Terms of Value and Volume, 2011-2019 110
Table 26 South Africa: Market Size of Airbag in Terms of Value and Volume, 2011-2019 111
Table 27 Global Market Size of Seat Belt in Terms of Value, 2011-2019 115
Table 28 Global Market Size of Seat Belt in Terms of Volume, 2011-2019 116
Table 29 North America: Market Size of Seat Belt in Terms of Value, 2011-2019 117
Table 30 U.S. : Market Size of Seat Belt in Terms of Value and Volume, 2011-2019 118
Table 31 Canada : Market Size of Seat Belt in Terms of Value and Volume, 2011-2019 119
Table 32 Mexico : Market Size of Seat Belt in Terms of Value and Volume, 2011-2019 120
Table 33 Europe : Market Size of Seat Belt in Terms of Volume, 2011-2019 121
Table 34 Europe : Market Size of Seat Belt in Terms of Value, 2011-2019 122
Table 35 Germany : Market Size of Seat Belt in Terms of Value and Volume, 2011-2019 123
Table 36 France : Market Size of Seat Belt in Terms of Value and Volume, 2011-2019 124
Table 37 U.K. : Market Size of Seat Belt in Terms of Value and Volume, 2011-2019 125
Table 38 Spain : Market Size of Seat Belt in Terms of Value and Volume, 2011-2019 126
Table 39 Italy: Market Size of Seat Belt in Terms of Value and Volume, 2011-2019 127
Table 40 Asia-Pacific : Market Size of Seat Belt in Terms of Volume, 2011-2019 128
Table 41 Asia-Pacific : Market Size of Seat Belt in Terms of Value, 2011-2019 129
Table 42 Australia : Market Size of Seat Belt in Terms of Value and Volume, 2011-2019 130
Table 43 Japan: Market Size of Seat Belt in Terms of Value and Volume, 2011-2019 131
Table 44 South Korea: Market Size of Seat Belt in Terms of Value and Volume, 2011-2019 132
Table 45 India: Market Size of Seat Belt in Terms of Value and Volume, 2011-2019 133
Table 46 Thailand: Market Size of Seat Belt in Terms of Value and Volume, 2011-2019 134
Table 47 China: Market Size of Seat Belt in Terms of Value and Volume, 2011-2019 135
Table 48 Rest of the World: Market Size of Seat Belt in Terms of Volume, 2011-2019 136
Table 49 Rest of the World: Market Size of Seat Belt in Terms of Value, 2011-2019 137
Table 50 Brazil: Market Size of Seat Belt in Terms of Value and Volume, 2011-2019 138
Table 51 Russia: Market Size of Seat Belt in Terms of Value and Volume, 2011-2019 139
Table 52 South Africa: Market Size of Seat Belt in Terms of Value and Volume, 2011-2019 140
Table 53 Autoliv, Inc.: Total Revenue, By Segment, 2012-2013 ($Million) 175
Table 54 Autoliv, Inc.: Total Revenue, by Geography, 2012-2013 ($Million) 176
Table 55 Robert Bosch GmbH: Total Revenue, By Segment, 2011-2012 ($Million) 188
Table 56 Robert Bosch GmbH: Total Revenue, by Geography, 2011-2012 ($Million) 189
Table 57 Continental AG: Total Revenue, By Segment, 2012-2013 ($Million) 201
Table 58 Continental AG: Chassis and Safety Division Total Revenue, by Geography, 2012-2013 ($Million) 202
Table 59 Delphi Automotive PLC: Total Revenue, By Segment, 2012-2013 ($Million) 214
Table 60 Delphi Automotive PLC: Total Revenue, by Geography, 2012-2013 ($Million) 215
Table 61 Denso Corporation: Total Revenue, By Segment, 2012-2013 ($Billion) 225
Table 62 Denso Corporation: Total Revenue, by Geography, 2012-2013 ($Billion) 226
Table 63 Takata Corporation: Total Revenue, By Segment, 2012-2013 ($Million) 236
Table 64 Takata Corporation: Total Revenue, by Geography, 2012-2013 ($Million) 237
Table 65 Toyoda Gosei Co., Ltd. : Total Revenue, By Segment, 2011-2012 ($Billion) 243
Table 66 Toyoda Gosei Co., Ltd. : Total Revenue, by Geography, 2011-2012 ($Billion) 244
Table 67 TRW Automotive: Total Revenue, By Segment, 2012-2013 ($Million) 249
Table 68 TRW Automotive: Total Revenue, By Region, 2012-2013 ($Million) 250
Table 69 Hyubdai Mobis Co., Ltd.: Total Revenue, By Segment, 2012-2013 ($Million) 257
Table 70 Hyubdai Mobis Co., Ltd.: Total Revenue, By Region, 2012-2013 ($Million) 258

LIST OF FIGURES

Figure 1 Primary Interviews 47
Figure 2 Global Market Size of Airbags and Seat Belts in Terms of Value 50
Figure 3 Prominent Countries in the Airbag and Seat Belt Markets for Passenger Cars, 2013 51
Figure 4 Global Market Size of Automotive Airbags in Terms of Value 52
Figure 5 Global Market Size of Automotive Seat Belts in Terms of Value 55
Figure 6 Legislation Applicable for Airbag 62
Figure 7 Value Chain Analysis for Airbag and Seat Belt 64
Figure 8 Impact of Legislation on the Installation Rate of Airbag and Seat Belt 66
Figure 9 Economic Growth in Terms of GDP in Europe 73
Figure 10 Economic Growth in Terms of GDP in North America 74
Figure 11 Economic Growth in Terms of GDP in Asia Pacific 75
Figure 12 Economic Growth in Terms of GDP in Rest of the World 76
Figure 13 Technology Road Map for Airbag 78
Figure 14 Technology Road Map for Seat Belt 81
Figure 15 Global Market Share of Airbag in Terms of Value, 2013 84
Figure 16 Global Market Share of Airbag in Terms of Value, 2013 85
Figure 17 Global Market Share of Seat Belt in Terms of Value, 2013 113
Figure 18 Global Market Share of Seat Belt in Terms of Value, 2013 114
Figure 19 U.S. : Opportunity Analysis for Airbag and Seat Belt Markets 147
Figure 20 Canada. : Opportunity Analysis for Airbag and Seat Belt Markets 148
Figure 21 Mexico : Opportunity Analysis for Airbag and Seat Belt Markets 149
Figure 22 Europe : Opportunity Analysis for Airbag and Seat Belt Markets 150
Figure 23 China : Opportunity Analysis for Airbag and Seat Belt Markets 151
Figure 24 Japan : Opportunity Analysis for Airbag and Seat Belt Markets 152
Figure 25 India : Opportunity Analysis for Airbag and Seat Belt Markets 153
Figure 26 Australia : Opportunity Analysis for Airbag and Seat Belt Markets 154
Figure 27 South Korea : Opportunity Analysis for Airbag and Seat Belt Markets 155
Figure 28 Thailand : Opportunity Analysis for Airbag and Seat Belt Markets 156
Figure 29 Russia : Opportunity Analysis for Airbag and Seat Belt Markets 157
Figure 30 Brazil : Opportunity Analysis for Airbag and Seat Belt Markets 158
Figure 31 South Africa : Opportunity Analysis for Airbag and Seat Belt Markets 159
Figure 32 Airbag market of North America and Europe are the established market and in the maturity phase 160
Figure 33 PESTEL Analysis for Airbag and Seat Belt Market 161
Figure 34 North America: PESTEL Analysis for Airbag and Seat Belt Market 162
Figure 35 Europe: PESTEL Analysis for Airbag and Seat Belt Market 163
Figure 36 Asia-Pacific: PESTEL Analysis for Airbag and Seat Belt Market 164
Figure 37 Rest of the World: PESTEL Analysis for Airbag and Seat Belt Market 165
Figure 38 Key Growth Strategies 168
Figure 39 Key Growth Strategies Share, 2011-2014 169
Figure 40 Percentage Share of Prominent Players in the Overall Developments, 2011-2014 170
Figure 41 Geographic Revenue Mix For Key Players 172
Figure 42 SWOT Analysis for Autoliv, Inc. 182
Figure 43 SWOT Analysis for Robert Bosch GmbH 196
Figure 44 SWOT Analysis for Continental AG 209
Figure 45 SWOT Analysis for Delphi Automotive PLC 221
Figure 46 SWOT Analysis for Denso Corporation 230

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