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Global Chewing Gums Industry

  • July 2014
  • -
  • Global Industry Analysts
  • -
  • 253 pages

This report analyzes the worldwide markets for Chewing Gums in US$ Million by the following Product Segments: Chewing Gum, and Bubble Gum. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 78 companies including many key and niche players such as -

Ferndale Confectionery Pty Ltd.
Haribo GmbH & Co. Kg
Lotte Confectionery
Mars, Incorporated
The Wm. Wrigley Jr. Company

Table Of Contents

Global Chewing Gums Industry



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Chewing Gum I-3
Bubble Gum I-3


II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW II-1
Market Prelude II-1
Emerging Markets Augment Demand II-2
Developed Regions Reduce Scope for Growth II-2
Gums Market Amidst Economic Upheavals II-2
Table 1: Economic Growth (%) Worldwide by Region: 2011-2014E
(includes corresponding Graph/Chart) II-3
Favorable Demographics to Lend Traction II-4
Table 2: World Population by Age Group (2010-2030):
Percentage Breakdown by Age Group - Below 15 Years, 15-64
Years, and Above 65 Years (includes corresponding
Graph/Chart) II-4

Table 3: Global Young Population (below 30 years) by
geographic region (2013) (includes corresponding Graph/Chart) II-5

2. MARKET TRENDS II-6
Gums - Evolving Role as a Functional Product II-6
Gum Companies Offer a Plethora of Interesting Flavours II-6
Convenient Packaging Formats - A Game Changer II-7
Demographic Shift Prompts Adult-Specific Products II-8
Growing Health Concerns Inflate Sales II-8
Change in Consumer Preference towards Breath-Freshening Gum II-8
Limiting Calorie Intake with Chewing II-9
Nutraceutical Gum: A Potential Opportunity II-9
Functionality Surges Sugarless Gum Sales II-10
Bubble Gums - Set for Rejuvenation II-10
Fierce Competition Keeps Prices Down II-10
Biodegradable Gums - The Next investment avenue II-11

3. COMPETITION II-12
Constant Product Innovation Perk up Sales Opportunities II-12
Table 4: Global Gums Market by Major Players (2013): Market
Share Breakdown of Value Sales for Lotte Group, Mondelez
International, Perfetti Van Melle, Wrigley, and Others
(includes corresponding Graph/Chart) II-12
Influx of New Products II-12
Old Brands Threatened by New Products II-13
Gumlink - Leader in B2B Segment II-13
Companies Capitalize on the High-Impulse Attribute II-13
Distribution and Marketing Mix II-13
Heavy Advertising Spurs Gum Sales II-14

4. PRODUCT OVERVIEW II-15
Gums - An Introduction II-15
History II-15
Select Gum Types II-16
Chewing Gum II-16
Bubble Gum II-16
Sugarless Gum II-16
Antismoking Gum II-16
Production Process II-16
Table 5: Basic Composition of a Regular Gum II-17
Components of Gum Base II-17
Latest Technology for Manufacturing Gums II-17
Flavour Preferences Vary as per Regions II-18
“Bubble Gum Flavor”: Still the Popular Choice II-18
Mint: All-Time Favorite II-18
Sweet and Sour: A Unique Flavor II-18
Benefits of Gum Chewing II-19
Breath Freshener II-19
Relaxes and Eases Tension II-19
Keeps Active and Awake II-19
Aids in Concentration II-19
Improves Brainpower II-19
Recovers from Postoperative Ileus II-19
Decreases Uneasiness of Ear while Flying II-20
Helps to Quit Smoking II-20
Other Advantages II-20
Research and Development II-20

5. PRODUCT INTRODUCTIONS/INNOVATIONS II-21
ZOFT Launches Gum Products Manufactured Using Direct
Compression Procedure II-21
Perfetti Van Melle Unveils Colour Your Tongue Chewing Gum II-21
Verve Launches Non-GMO Project Verified Glee Gum II-21
Mastix Medica Launches RenaGumâ„¢ II-21
Wrigley Introduces Alert Energy Caffeine Gum II-21
Leaf Unveils Chewits Bubble Gum II-21
Cloetta Introduces Chewie Gum II-21
Chicza Rainforest Gum Introduces Biodegradable Chewing Gum-Chicza II-22
DS Group Introduces Chingles Chewing Gum II-22
Revolymer Receives Approval to Launch Rev7 Gum in EU II-22
Juicy Fruit Unveils Juicy Fruit DessertsTM/MC in Canada II-22

6. RECENT INDUSTRY ACTIVITY II-23
Revolymer Enters into Agreement with PL Developments over
Nicotine Gum in the US II-23
Bell Flavors and Fragrances Takes Over Flavour Unit of Iceberg II-23
Mondelez Shuts Down Plants in Morocco and Lebanon II-23
Wrigley Pauses Production of Alert Energy Caffeinated Gum II-23
Medical Marijuana Takes Over Half of Sanammad's Business
Operations II-23

7. FOCUS ON SELECT GLOBAL PLAYERS II-24
Ferndale Confectionery Pty Ltd. (Australia) II-24
Haribo GmbH and Co. Kg (Germany) II-24
Lotte Confectionery (South Korea) II-24
Mars, Incorporated (US) II-24
The Wm. Wrigley Jr. Company (US) II-25
Mondelez International, Inc. (US) II-25
Perfetti Van Melle (Italy) II-25
The Hershey Company (US) II-26
ZED Candy (Ireland) II-26

8. GLOBAL MARKET PERSPECTIVE II-27
Table 6: World Recent Past, Current and Future Analysis for
Chewing Gums by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Africa and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-27

Table 7: World Historic Review for Chewing Gums by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Africa and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-28

Table 8: World 15-Year Perspective for Chewing Gums by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Africa and Latin America Markets for Years 2006,
2014, and 2020 (includes corresponding Graph/Chart) II-29
Gums Market by Product Segment II-30
Table 9: World Recent Past, Current and Future Analysis for
Chewing Gum by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Africa and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-30

Table 10: World Historic Review for Chewing Gum by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Africa and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-31

Table 11: World 15-Year Perspective for Chewing Gum by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Africa and Latin America Markets for Years 2006,
2014, and 2020 (includes corresponding Graph/Chart) II-32

Table 12: World Recent Past, Current and Future Analysis for
Bubble Gum by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Africa and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-33

Table 13: World Historic Review for Bubble Gum by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Africa and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-34

Table 14: World 15-Year Perspective for Bubble Gum by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Africa and Latin America Markets for Years 2006,
2014, and 2020 (includes corresponding Graph/Chart) II-35


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Market Overview III-1
Innovative Gums Set to Revive the Market III-1
Sugarless Chewing Gum - The Dominant Segment III-2
Table 15: US Chewing Gum Market by Category (2012):
Percentage Breakdown of Value Sales for Sugarless Gum, and
Regular Gum (includes corresponding Graph/Chart) III-2
Medically Potent Gums - a Revolution III-3
Consumer Profile of Gum Chewing Population III-3
Table 16: US gums Market: Percentage Share Breakdown of
Sales by Age Group (includes corresponding Graph/Chart) III-3

Table 17: US Gums Market: Percentage Share Breakdown of
Sales by Teenagers and Others (includes corresponding
Graph/Chart) III-4

Table 18: US Gums Market: Percentage Share Breakdown of
Consumption by Location (includes corresponding
Graph/Chart) III-4

Table 19: US Sugarless Gums Market: Percentage Share
Breakdown of Consumption by Location (includes
corresponding Graph/Chart) III-4

Table 20: US Gums Market: Percentage Share Breakdown of
Consumption by Location (includes corresponding
Graph/Chart) III-5
US Gums Market: Ranking of Motivational Factor for Consumption III-5
Competition III-5
Table 21: Leading US Gum Manufacturers (2013): Percentage
Breakdown of Sales for Concord Confections Inc., Ferrara
CandyCo., Ford Gum and Machine, Herschey Co., Mondelez
International Inc., Wrigley and Others (includes
corresponding Graph/Chart) III-5

Table 22: US Regular Gums Market by Leading Brands (2013):
Percentage Breakdown of Value Sales for America's Original
Double Bubble, Concord Double Bubble, Freedent, Hubba Bubba
Bubble Tape, Hubba Bubba Max, Wrigley's Big Red, Wrigley's
Double Mint, Wrigley's Juicy Fruit, Wrigley's Spearmint,
Wrigley's Winterfresh and Others (includes corresponding
Graph/Chart) III-6

Table 23: US Sugarless Gum Market by Leading Brands (2013):
Percentage Breakdown of Value Sales for Dentyne Ice, Ice
Breakers Ice Cubes, Orbit, Stride, Trident, Trident Layers,
Trident White, Wrigley's 5, Wrigley's Eclipse, Wrigley's
Extra, and Others (includes corresponding Graph/Chart) III-6

Table 24: Leading US Sugarless Gum Manufacturers (2013):
Percentage Breakdown of Market Share for Herschey Co.,
Mondelez International Inc., Perfetti Van Melle, Wrigley
and Others (includes corresponding Graph/Chart) III-7
Export and Import Statistics III-7
Table 25: US Chewing Gum and Other Sugar Confectionery
Exports (2012 and 2013): Percentage Share Breakdown of Export
Value by Destination Country (includes corresponding
Graph/Chart) III-7

Table 26: US Chewing Gum and Other Sugar Confectionery
Imports (2012 and 2013): Percentage Breakdown of Value
Imports by Country of Origin (includes corresponding
Graph/Chart) III-8
Distribution III-8
Table 27: Gum Market in the US (2013): Percentage Breakdown
of Value Sales by Distribution Channel (includes
corresponding Graph/Chart) III-9
Background III-9
Product Launches/Developments III-10
Recent Industry Activity III-10
B.Market Analytics III-11
Table 28: The US Recent Past, Current and Future Analysis
for Chewing Gums by Product Segment - Chewing Gum and Bubble
Gum Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-11

Table 29: The US Historic Review for Chewing Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2006 through 2012 (includes corresponding Graph/Chart) III-12

Table 30: The US 15-Year Perspective for Chewing Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 2006, 2014, and
2020 (includes corresponding Graph/Chart) III-13

2. CANADA III-14
A.Market Analysis III-14
Market Overview III-14
Market Dominated by Two Players III-14
Table 31: Canadian Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Wrigley Canada,
Mondelez International, and Others (includes corresponding
Graph/Chart) III-15
Regulations Mar Functional Gum Market III-15
Health Conscious Consumers Shift to Fortified Gum III-15
Energy Gum - A Smaller but Potential Segment III-15
Market Remains under Robust Regulatory Framework III-16
Export and Import Statistics III-16
Table 32: Canadian Chewing Gum Exports (2012 and 2013):
Percentage Share Breakdown of Export Value by Destination
Country (includes corresponding Graph/Chart) III-16

Table 33: Canadian Chewing Gum Imports (2012 and 2013):
Percentage Breakdown of Value Imports by Country of Origin
(includes corresponding Graph/Chart) III-17
Product Launches/Developments III-18
B.Market Analytics III-18
Table 34: Canadian Recent Past, Current and Future Analysis
for Chewing Gums by Product Segment - Chewing Gum and Bubble
Gum Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-18

Table 35: Canadian Historic Review for Chewing Gums by
Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-19

Table 36: Canadian 15-Year Perspective for Chewing Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 2006, 2014, and
2020 (includes corresponding Graph/Chart) III-20

3. JAPAN III-21
A.Market Analysis III-21
Market Overview III-21
Conventional Chewing Gum Sector Reels under Pressure III-21
Table 37: Japanese Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Lotte, and Others
(includes corresponding Graph/Chart) III-21
Competition III-21
B.Market Analytics III-22
Table 38: Japanese Recent Past, Current and Future Analysis
for Chewing Gums by Product Segment - Chewing Gum and Bubble
Gum Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-22

Table 39: Japanese Historic Review for Chewing Gums by
Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-23

Table 40: Japanese 15-Year Perspective for Chewing Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 2006, 2014, and
2020 (includes corresponding Graph/Chart) III-24

4. EUROPE III-25
A.Market Analysis III-25
Market Overview III-25
Increasing Demand for Sugar-free Chewing Gum III-25
Product Launches/Developments III-25
B.Market Analytics III-26
Table 41: European Recent Past, Current and Future Analysis
for Chewing Gums by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-26

Table 42: European Historic Review for Chewing Gums by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Thousand for Years 2006
through 2012 (includes corresponding Graph/Chart) III-27

Table 43: European 15-Year Perspective for Chewing Gums by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets for Years 2006, 2014, and 2020 (includes corresponding
Graph/Chart) III-28

Table 44: European Recent Past, Current and Future Analysis
for Chewing Gums by Product Segment - Chewing Gum and Bubble
Gum Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-29

Table 45: European Historic Review for Chewing Gums by
Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-30

Table 46: European 15-Year Perspective for Chewing Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 2006, 2014, and
2020 (includes corresponding Graph/Chart) III-31

4a. FRANCE III-32
A.Market Analysis III-32
Market Overview III-32
Competition III-32
Table 47: French Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Mondelez
International, and Others (includes corresponding
Graph/Chart) III-33
B.Market Analytics III-33
Table 48: French Recent Past, Current and Future Analysis
for Chewing Gums by Product Segment - Chewing Gum and Bubble
Gum Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-33

Table 49: French Historic Review for Chewing Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2006 through 2012 (includes corresponding Graph/Chart) III-34

Table 50: French 15-Year Perspective for Chewing Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 2006, 2014, and
2020 (includes corresponding Graph/Chart) III-35

4b. GERMANY III-36
A.Market Analysis III-36
Market Overview III-36
Competition III-36
Table 51: German Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Wrigley, and Others
(includes corresponding Graph/Chart) III-36
B.Market Analytics III-37
Table 52: German Recent Past, Current and Future Analysis
for Chewing Gums by Product Segment - Chewing Gum and Bubble
Gum Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-37

Table 53: German Historic Review for Chewing Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2006 through 2012 (includes corresponding Graph/Chart) III-38

Table 54: German 15-Year Perspective for Chewing Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 2006, 2014, and
2020 (includes corresponding Graph/Chart) III-39

4c. ITALY III-40
A.Market Analysis III-40
Market Overview III-40
Competition III-40
Table 55: Italian Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Perfetti Van Melle,
and Others (includes corresponding Graph/Chart) III-40
B.Market Analytics III-41
Table 56: Italian Recent Past, Current and Future Analysis
for Chewing Gums by Product Segment - Chewing Gum and Bubble
Gum Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-41

Table 57: Italian Historic Review for Chewing Gums by
Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-42

Table 58: Italian 15-Year Perspective for Chewing Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 2006, 2014, and
2020 (includes corresponding Graph/Chart) III-43

4d. THE UNITED KINGDOM III-44
A.Market Analysis III-44
Market Overview III-44
Competition Intensifies in the Gum Market III-44
Table 59: UK Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Wrigley, and Others
(includes corresponding Graph/Chart) III-45
CTNs Dominate Gum Distribution III-45
Table 60: Gum Confectionery Market in the UK (2010):
Percentage Breakdown of Value Sales by Distribution Channel -
CTNs, Petrol Station Stores, Traditional Grocers,
Standard Grocers, Discount Grocers, Convenience Stores,
Kiosks, and Others (includes corresponding Graph/Chart) III-45
Local Producers Play Minor Role III-46
B.Market Analytics III-46
Table 61: The UK Recent Past, Current and Future Analysis
for Chewing Gums by Product Segment - Chewing Gum and Bubble
Gum Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-46

Table 62: The UK Historic Review for Chewing Gums by Product
Segment - Chewing Gum and Bubble Gum Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2006 through 2012 (includes corresponding Graph/Chart) III-47

Table 63: The UK 15-Year Perspective for Chewing Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 2006, 2014, and
2020 (includes corresponding Graph/Chart) III-48

4e. SPAIN III-49
A.Market Analysis III-49
Market Overview III-49
Key Players III-49
Table 64: Spanish Gums Market by Leading Players (2013)
Percentage Breakdown of Value Sales for Wrigley Co +
Mondelez International + Perfetti Van Melle and Others
(includes corresponding Graph/Chart) III-49

Table 65: Gum Confectionery Market in Spain (2013):
Percentage Breakdown of Value Sales by Distribution Channel -
Kiosks, Standard Grocers, Traditional Grocers,
Convenience Stores, Petrol Station Stores, Discount
Grocers, and Others (includes corresponding Graph/Chart) III-50
B.Market Analytics III-50
Table 66: Spanish Recent Past, Current and Future Analysis
for Chewing Gums by Product Segment - Chewing Gum and Bubble
Gum Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-50

Table 67: Spanish Historic Review for Chewing Gums by
Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-51

Table 68: Spanish 15-Year Perspective for Chewing Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 2006, 2014, and
2020 (includes corresponding Graph/Chart) III-52

4f. RUSSIA III-53
A.Market Analysis III-53
Market Overview III-53
Competition III-53
Table 69: Russian Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Wrigley and Others
(includes corresponding Graph/Chart) III-54
B.Market Analytics III-55
Table 70: Russian Recent Past, Current and Future Analysis
for Chewing Gums by Product Segment - Chewing Gum and Bubble
Gum Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-55

Table 71: Russian Historic Review for Chewing Gums by
Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-56

Table 72: Russian 15-Year Perspective for Chewing Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 2006, 2014, and
2020 (includes corresponding Graph/Chart) III-57

4g. REST OF EUROPE III-58
A.Market Analysis III-58
Market Overview III-58
Gumlink - Market Leader in Nutraceutical Chewing Gums Market III-58
Czech Republic III-58
Table 73: Czech Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Wrigley, and
Others (includes corresponding Graph/Chart) III-59
Denmark III-59
Competition III-59
Table 74: Danish Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Mondelez
International and Others (includes corresponding
Graph/Chart) III-59
Finland III-60
Table 75: Finnish Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Leaf Suomi,
Wrigley Scandinavia, Fazer Makeiset and Others (includes
corresponding Graph/Chart) III-60
Greece III-60
Competition III-61
Table 76: Greek Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Mondelez
International, Wrigley, Perfetti Van Melle and Others
(includes corresponding Graph/Chart) III-61
Hungary III-61
Competition III-62
Table 77: Hungarian Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Wrigley Hungaria
and Others (includes corresponding Graph/Chart) III-62
The Netherlands III-62
Competition III-62
Table 78: Dutch Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Leaf Holland BV
and Others (includes corresponding Graph/Chart) III-62
Recent Industry Activity III-62
Norway III-63
Competition III-63
Table 79: Norwegian Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Wrigley
Scandinavia AB and Others (includes corresponding
Graph/Chart) III-63
Sweden III-63
Competition III-64
Table 80: Swedish Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Wrigley
Scandinavia AB, Mondelez International Sweden AB, and
Others (includes corresponding Graph/Chart) III-64
Product Launches/Developments III-64
Switzerland III-64
Competition III-65
Table 81: Swiss Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Mondelez Schweig
GmH, Migros Genossenschaftsbund and Others (includes
corresponding Graph/Chart) III-65
Turkey III-65
Competition III-65
Table 82: Turkish Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Dogus Yiyecek ve
Icecek Uretim San Tic AS and Others (includes
corresponding Graph/Chart) III-65
Strategic Corporate Developments III-66
B.Market Analytics III-66
Table 83: Rest of Europe Recent Past, Current and Future
Analysis for Chewing Gums by Product Segment - Chewing Gum
and Bubble Gum Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-66

Table 84: Rest of Europe Historic Review for Chewing Gums by
Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-67

Table 85: Rest of Europe 15-Year Perspective for Chewing
Gums by Product Segment - Percentage Breakdown of Dollar
Sales for Chewing Gum and Bubble Gum Markets for Years 2006,
2014, and 2020 (includes corresponding Graph/Chart) III-68

5. ASIA-PACIFIC III-69
A.Market Analysis III-69
Market Overview III-69
B.Market Analytics III-70
Table 86: Asia-Pacific Recent Past, Current and Future
Analysis for Chewing Gums by Geographic Region - Australia,
China, Hong Kong, India, and Rest of Asia-Pacific Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-70

Table 87: Asia-Pacific Historic Review for Chewing Gums by
Geographic Region - Australia, China, Hong Kong, India, and
Rest of Asia-Pacific Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2006 through
2012 (includes corresponding Graph/Chart) III-71

Table 88: Asia-Pacific 15-Year Perspective for Chewing Gums
by Geographic Region - Percentage Breakdown of Dollar Sales
for Australia, China, Hong Kong, India, and Rest of
Asia-Pacific Markets for Years 2006, 2014, and 2020 (includes
corresponding Graph/Chart) III-72

Table 89: Asia-Pacific Recent Past, Current and Future
Analysis for Chewing Gums by Product Segment - Chewing Gum
and Bubble Gum Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-73

Table 90: Asia-Pacific Historic Review for Chewing Gums by
Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-74

Table 91: Asia-Pacific 15-Year Perspective for Chewing Gums
by Product Segment - Percentage Breakdown of Dollar Sales
for Chewing Gum and Bubble Gum Markets for Years 2006, 2014, and
2020 (includes corresponding Graph/Chart) III-75

5a. AUSTRALIA III-76
A.Market Analysis III-76
Market Overview III-76
Competition III-76
Table 92: Australian Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Wrigley Co Pty Ltd,
and Others (includes corresponding Graph/Chart) III-76
B.Market Analytics III-77
Table 93: Australian Recent Past, Current and Future
Analysis for Chewing Gums by Product Segment - Chewing Gum
and Bubble Gum Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-77

Table 94: Australian Historic Review for Chewing Gums by
Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-78

Table 95: Australian 15-Year Perspective for Chewing Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 2006, 2014, and
2020 (includes corresponding Graph/Chart) III-79

5b. CHINA III-80
A.Market Analysis III-80
Market Overview III-80
Competition III-80
Table 96: Chinese Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Wrigley
Confectionery (China), and Others (includes corresponding
Graph/Chart) III-80
Wrigley Dominance III-81
B.Market Analytics III-81
Table 97: Chinese Recent Past, Current and Future Analysis
for Chewing Gums by Product Segment - Chewing Gum and Bubble
Gum Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-81

Table 98: Chinese Historic Review for Chewing Gums by
Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-82

Table 99: Chinese 15-Year Perspective for Chewing Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 2006, 2014, and
2020 (includes corresponding Graph/Chart) III-83

5c. INDIA III-84
A.Market Analysis III-84
Market Overview III-84
Competition III-84
Table 100: Indian Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Perfetti Van Melle,
and Others (includes corresponding Graph/Chart) III-85
Product Launches/Developments III-85
B.Market Analytics III-86
Table 101: Indian Recent Past, Current and Future Analysis
for Chewing Gums by Product Segment - Chewing Gum and Bubble
Gum Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-86

Table 102: Indian Historic Review for Chewing Gums by
Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-87

Table 103: Indian 15-Year Perspective for Chewing Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 2006, 2014, and
2020 (includes corresponding Graph/Chart) III-88

5d. HONG KONG III-89
A.Market Analysis III-89
Market Overview III-89
Competition III-89
Table 104: Hong Kong Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Wrigley, and Others
(includes corresponding Graph/Chart) III-89
B.Market Analytics III-90
Table 105: Hong Kong Recent Past, Current and Future
Analysis for Chewing Gums by Product Segment - Chewing Gum
and Bubble Gum Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-90

Table 106: Hong Kong Historic Review for Chewing Gums by
Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-91

Table 107: Hong Kong 15-Year Perspective for Chewing Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 2006, 2014, and
2020 (includes corresponding Graph/Chart) III-92

5e. REST OF ASIA PACIFIC III-93
A.Market Analysis III-93
Market Overview III-93
Focus on Select Markets III-93
Taiwan III-93
Overview III-93
Competition III-94
Table 108: Taiwanese Gums Market by Leading Players
(2013): Percentage Breakdown of Value Sales for Wrigley
Taiwan, and Others (includes corresponding Graph/Chart) III-94
Indonesia III-94
Table 109: Indonesian Gums Market by Leading Players
(2013): Percentage Breakdown of Value Sales for Perfetti
Van Melle Indonesia PT, and Others (includes corresponding
Graph/Chart) III-94
South Korea III-94
Table 110: South Korean Gums Market by Leading Players
(2013): Percentage Breakdown of Value Sales for Lotte
Confectionery, and Others (includes corresponding
Graph/Chart) III-95
Malaysia III-95
Table 111: Malaysian Gums Market by Leading Players
(2013): Percentage Breakdown of Value Sales for Mars
Malaysia, and Others (includes corresponding Graph/Chart) III-95
New Zealand III-96
Table 112: New Zealand's Gums Market by Leading Players
(2013): Percentage Breakdown of Value Sales for Wrigley Co
(NZ), and Others (includes corresponding Graph/Chart) III-96
Philippines III-96
Table 113: Philippines Gums Market by Leading Players
(2013): Percentage Breakdown of Value Sales for Wrigley,
and Others (includes corresponding Graph/Chart) III-96
Singapore III-97
Table 114: Singapore Gums Market by Leading Players
(2013): Percentage Breakdown of Value Sales for Mars Foods
Inc., and Others (includes corresponding Graph/Chart) III-97
Vietnam III-97
Competition III-97
Table 115: Vietnamese Gums Market by Leading Players
(2013): Percentage Breakdown of Value Sales for
International Brands, and Others (includes corresponding
Graph/Chart) III-97
B.Market Analytics III-98
Table 116: Rest of Asia-Pacific Recent Past, Current and
Future Analysis for Chewing Gums by Product Segment -
Chewing Gum and Bubble Gum Markets Independently Analyzed
with Annual Sales Figures in US$ Thousand for Years 2013
through 2020 (includes corresponding Graph/Chart) III-98

Table 117: Rest of Asia-Pacific Historic Review for Chewing
Gums by Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-99

Table 118: Rest of Asia-Pacific 15-Year Perspective for
Chewing Gums by Product Segment - Percentage Breakdown of
Dollar Sales for Chewing Gum and Bubble Gum Markets for
Years 2006, 2014, and 2020 (includes corresponding
Graph/Chart) III-100

6. THE MIDDLE EAST and AFRICA III-101
A.Market Analysis III-101
Market Overview III-101
Review of Select Markets III-101
UAE III-101
Competition III-101
Table 119: UAE Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for William Wrigley
Jr Co, Perfetti Van Melle and Others (includes
corresponding Graph/Chart) III-101
Iran III-102
Competition III-102
Table 120: Iranian Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Akaam Tose'e Co,
Pars Minoo Industrial Co and Others (includes
corresponding Graph/Chart) III-102
Israel III-102
Competition III-103
Table 121: Israel Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Wrigley Israel
Ltd, Strauss Group, Globrands Ltd, and Others (includes
corresponding Graph/Chart) III-103
Saudi Arabia III-103
Competition III-103
Table 122: Saudi Arabian Gums Market by Leading Players
(2013): Percentage Breakdown of Value Sales for Batook
Chewing Gum Ind Ltd and Others (includes corresponding
Graph/Chart) III-103
South Africa III-104
Competition III-104
Table 123: South African Gums Market by Leading Players
(2013): Percentage Breakdown of Value Sales for Mondelez
International, Wrigley, Natela Importers and Others
(includes corresponding Graph/Chart) III-104
Recent Industry Activity III-105
B.Market Analytics III-105
Table 124: The Middle East and Africa Recent Past, Current and
Future Analysis for Chewing Gums by Product Segment -
Chewing Gum and Bubble Gum Markets Independently Analyzed
with Annual Sales Figures in US$ Thousand for Years 2013
through 2020 (includes corresponding Graph/Chart) III-105

Table 125: The Middle East and Africa Historic Review for
Chewing Gums by Product Segment - Chewing Gum and Bubble Gum
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-106

Table 126: The Middle East and Africa 15-Year Perspective for
Chewing Gums by Product Segment - Percentage Breakdown of
Dollar Sales for Chewing Gum and Bubble Gum Markets for
Years 2006, 2014, and 2020 (includes corresponding
Graph/Chart) III-107

7. LATIN AMERICA III-108
A.Market Analysis III-108
Market Overview III-108
B.Market Analytics III-109
Table 127: Latin American Recent Past, Current and Future
Analysis for Chewing Gums by Geographic Region - Brazil,
Mexico, and Rest of Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2013 through 2020 (includes corresponding Graph/Chart) III-109

Table 128: Latin American Historic Review for Chewing Gums
by Geographic Region - Brazil, Mexico, and Rest of Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2006 through 2012
(includes corresponding Graph/Chart) III-110

Table 129: Latin American 15-Year Perspective for Chewing
Gums by Geographic Region - Percentage Breakdown of Dollar
Sales for Brazil, Mexico, and Rest of Latin American Markets
for Years 2006, 2014, and 2020 (includes corresponding
Graph/Chart) III-111

Table 130: Latin American Recent Past, Current and Future
Analysis for Chewing Gums by Product Segment - Chewing Gum
and Bubble Gum Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-112

Table 131: Latin American Historic Review for Chewing Gums
by Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-113

Table 132: Latin American 15-Year Perspective for Chewing
Gums by Product Segment - Percentage Breakdown of Dollar
Sales for Chewing Gum and Bubble Gum Markets for Years 2006,
2014, and 2020 (includes corresponding Graph/Chart) III-114

7a. BRAZIL III-115
A.Market Analysis III-115
Market Overview III-115
Competition III-115
Table 133: Brazilian Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Mondelez
International, and Others (includes corresponding
Graph/Chart) III-115
Recent Industry Activity III-116
B.Market Analytics III-116
Table 134: Brazilian Recent Past, Current and Future
Analysis for Chewing Gums by Product Segment - Chewing Gum
and Bubble Gum Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) III-116

Table 135: Brazilian Historic Review for Chewing Gums by
Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-117

Table 136: Brazilian 15-Year Perspective for Chewing Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 2006, 2014, and
2020 (includes corresponding Graph/Chart) III-118

7b. MEXICO III-119
A.Market Analysis III-119
Market Overview III-119
Table 137: Mexican Gums Market by Leading Players (2013):
Percentage Breakdown of Value Sales for Mondelez
International, and Others (includes corresponding
Graph/Chart) III-119
Product Launches/Development III-120
B.Market Analytics III-120
Table 138: Mexican Recent Past, Current and Future Analysis
for Chewing Gums by Product Segment - Chewing Gum and Bubble
Gum Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-120

Table 139: Mexican Historic Review for Chewing Gums by
Product Segment - Chewing Gum and Bubble Gum Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-121

Table 140: Mexican 15-Year Perspective for Chewing Gums by
Product Segment - Percentage Breakdown of Dollar Sales for
Chewing Gum and Bubble Gum Markets for Years 2006, 2014, and
2020 (includes corresponding Graph/Chart) III-122

7c. REST OF LATIN AMERICA III-123
A.Market Analysis III-123
Market Overview III-123
Review of Select Markets III-123
Argentina III-123
Competition III-123
Table 141: Argentinean Gums Market by Leading Players
(2013): Percentage Breakdown of Value Sales for Mondelez
International, Arcor, and Others (includes corresponding
Graph/Chart

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