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  4. > Mobile Cloud Market by Application (Gaming, Entertainment, Utilities, Education, Productivity, Business & Finance, Social Networking, Healthcare, Travel & Navigation), & By User (Enterprise User, Consumer) - Worldwide Market Forecast and Analysis (2014 -

Cloud computing has momentously highlighted the advancements in technology. Over the years, the escalating dependency on the cloud for usage and the rise in mobility has led to noteworthy developments in the cloud. This is evident from the emergence of a new era named mobile cloud. The evolution to mobile cloud is the outcome of the rapid progressions occurring in the cloud arena supplemented with the availability of competent mobile devices in the market.
The mobile cloud market is fast gaining momentum primarily due to the convenience provided by the mobile cloud apps and services to the users. The present times has seen an extensive rush in the adoption of mobile cloud as it provides users the access to any content simply on a click over one’s mobile phone. Further, the mobile cloud market is also growing in pace as users are becoming more responsive towards adapting applications and services pertaining to the mobile cloud.

Today, the Smartphone and Tablet has moved on from chiefly being related as a mere device for communicating. The in-build augmented features in the mobile device complemented with robust network connectivity have redefined the mobile cloud space. The increase in need to have continual access to the cloud, and the predominance of several mobile apps developed through the highly accomplished HTML5 technology has additionally fostered growth in this market.
Though the provisions of mobile cloud have leveraged both the user segments of enterprises and consumers, there are certain apprehensions restraining the mobile cloud market. Data security and privacy policy compliance is the chief concern among the enterprises and consumers using mobile cloud-based apps for business and social purposes respectively. Considering this all, the report further helps identify the latest patterns and trends intensifying the progression in the mobile cloud market across all regions.

There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. The dollar fluctuations are expected to not seriously affect the forecasts in the emerging regions.

The report will help the market leaders/new entrants in this market in the following ways:

1. This report segments the market into mobile cloud-based application categories, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across different users and regions.
2. This report will help them better understand the competitors and gain more insights to better position one’s business. There is a separate section on competitive landscape, including end-user analysis, mergers and acquisitions, and venture capital funding. Besides this, there are company profiles of the ten major players in this market. In this section, market internals are provided that can help place one’s company ahead of the competitors.
3. The report helps them understand the pulse of the market. It provides information on key market drivers, restraints, and opportunities.

Table Of Contents

Mobile Cloud Market by Application (Gaming, Entertainment, Utilities, Education, Productivity, Business and Finance, Social Networking, Healthcare, Travel and Navigation), and By User (Enterprise User, Consumer) - Worldwide Market Forecast and Analysis (2014 -
1 INTRODUCTION 14

1.1 OBJECTIVES OF THE STUDY 14
1.2 REPORT DESCRIPTION 14
1.3 MARKETS COVERED 15
1.4 STAKEHOLDERS 16
1.5 MARKET SCOPE 16

2 RESEARCH METHODOLOGY 17

2.1 DESCRIPTION OF THE MOBILE CLOUD DEMAND MODEL 18
2.2 MARKET SIZE ESTIMATION 18
2.3 MARKET CRACKDOWN 20
2.4 MARKET SHARE ESTIMATION 21
2.4.1 KEY DATA TAKEN FROM SECONDARY SOURCES 21
2.4.2 KEY DATA FROM PRIMARY SOURCES 21
2.4.2.1 Key Industry Insights 22
2.4.3 ASSUMPTIONS 22

3 EXECUTIVE SUMMARY 23

4 PREMIUM INSIGHTS 26

4.1 ATTRACTIVE OPPORTUNITIES IN MOBILE CLOUD MARKET 26
4.2 MOBILE CLOUD MARKET—TOP THREE APPLICATIONS 26
4.3 GLOBAL MOBILE CLOUD-BASED APPLICATIONS MARKET 27
4.4 MOBILE CLOUD MARKET POTENTIAL 27
4.5 MOBILE CLOUD USER MARKET (2019) 28
4.6 MOBILE CLOUD REGIONAL MARKET 28
4.7 MOBILE CLOUD-BASED APPLICATIONS GROWTH MATRIX 29
4.8 LIFE CYCLE ANALYSIS, BY GEOGRAPHY 30

5 MARKET OVERVIEW 31

5.1 INTRODUCTION 32
5.2 EVOLUTION 32
5.3 MARKET SEGMENTATION 33
5.3.1 MOBILE CLOUD MARKET, BY APPLICATION 33
5.3.2 MOBILE CLOUD MARKET, BY USER TYPE 34
5.3.3 MOBILE CLOUD MARKET, BY REGION 35
5.4 MARKET DYNAMICS 35
5.4.1 DRIVERS 36
5.4.1.1 Manifold usage of the smartphone 36
5.4.1.2 Enhanced network connectivity 36
5.4.1.3 Evolving needs for centralized data management 36
5.4.1.4 Rising use of HTML5 technology 37
5.4.2 RESTRAINTS 37
5.4.2.1 Prevalence of data security apprehensions 37
5.4.2.2 Lack of awareness about network connectivity 38
5.4.2.3 Multi-platform OS are hindering the mobility management 38
5.4.3 OPPORTUITIES 38
5.4.3.1 Bridging the connectivity and accessibility gap 38
5.4.3.2 Enhancing flexibility provision in enterprises 39
5.4.3.3 Mounting prospects for mobile app sellers 39
5.4.3.4 Beginning of a new workflow pattern 39
5.4.4 BURNING ISSUE 40
5.4.4.1 Rising indispensible requirement to transit to the cloud 40
5.5 ENABLING TECHNOLOGIES 40
5.5.1 HTML5 40
5.5.2 CASCADING STYLE SHEET (CSS) 41
5.5.3 ONEAPI 41
5.5.4 4G LTE 41
5.5.5 HYPERVISOR 41
5.5.6 CLOUDLETS 42
5.5.7 WEB 4.0 42
5.6 SMARTPHONE 42
5.6.1 SHIPMENT AND FORECAST BY OPERATING SYSTEM 43
5.7 TABLETS 43
5.7.1 SHIPMENT AND FORECAST BY OPERATING SYSTEM 44
5.8 SMARTPHONE APP STORE FACTS 44
5.9 GLOBAL MOBILE CLOUD SUBSCRIBERS 47
5.10 MOBILE CLOUD STORAGE APPS 47
5.10.1 GOOGLE DRIVE 47
5.10.2 DROPBOX 48
5.10.3 BOX 48
5.10.4 SUGARSYNC 49
5.10.5 ONEDRIVE 49
5.10.6 IDRIVESYNC 50
5.10.7 CARBONITE 50
5.10.8 MOZY 51
5.11 MOBILE CLOUD SERVICES 51
5.11.1 TRADITIONAL VS UNIQUE 51
5.11.2 SERVICE TYPE 52
5.11.2.1 Business Process Services (BPS) 52
5.11.2.2 Information Services 52
5.11.2.3 Application Services 52
5.11.2.4 Application Infrastructure Services 52
5.11.2.5 System Infrastructure Services 52
5.11.2.6 Mobile Platform Services 53
5.12 PERSONAL CLOUD PROVIDER PERSPECTIVE 53
5.12.1 PERSONAL CLOUD MARKET 53
5.12.2 PERSONAL CLOUD SERVICES 54
5.12.3 PRICING AND SUBSCRIPTION 56
5.13 TELECOM NETWORK OPERATOR CLOUD 56

6 INDUSTRY TRENDS 58

6.1 INTRODUCTION 58
6.2 VALUE CHAIN ANALYSIS 58
6.3 PORTER'S FIVE FORCES ANALYSIS 60
6.3.1 THREAT FROM NEW ENTRANTS 60
6.3.2 THREAT FROM SUBSTITUTES 60
6.3.3 BARGAINING POWER OF SUPPLIERS 61
6.3.4 BARGAINING POWER OF BUYERS 61
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 62
6.4 PEST ANALYSIS 62
6.4.1 POLITICAL FACTORS 63
6.4.2 ECONOMIC FACTORS 63
6.4.3 SOCIAL FACTORS 63
6.4.4 TECHNOLOGICAL FACTORS 64

7 MOBILE CLOUD MARKET, BY APPLICATION 65

7.1 INTRODUCTION 66
7.2 GAMING APP MARKET 67
7.3 ENTERTAINMENT APP MARKET 69
7.4 UTILITIES APP MARKET 70
7.5 EDUCATION APP MARKET 72
7.6 PRODUCTIVITY APP MARKET 74
7.7 BUSINESS AND FINANCE APP MARKET 75
7.8 SOCIAL NETWORKING APP MARKET 77
7.9 HEALTHCARE APP MARKET 79
7.10 TRAVEL AND NAVIGATION APP MARKET 80
7.11 OTHER APP MARKET 82

8 MOBILE CLOUD MARKET, BY USER TYPE 84

8.1 INTRODUCTION 85
8.2 ENTERPRISE USER MARKET 85
8.3 CONSUMER MARKET 87

9 GEOGRAPHIC ANALYSIS 89

9.1 INTRODUCTION 90
9.1.1 MOBILE CLOUD MARKET, BY REGION 91
9.2 NORTH AMERICA 92
9.2.1 APPLICATION MARKET 92
9.2.2 USER MARKET 93
9.3 EUROPE 93
9.3.1 APPLICATION MARKET 95
9.3.2 USER MARKET 95
9.4 ASIA-PACIFIC 96
9.4.1 APPLICATION MARKET 98
9.4.2 USER MARKET 98
9.5 MIDDLE EAST AND AFRICA 99
9.5.1 APPLICATION MARKET 99
9.5.2 USER MARKET 100
9.6 LATIN AMERICA 100
9.6.1 APPLICATION MARKET 101
9.6.2 USER MARKET 101

10 COMPETITIVE LANDSCAPE 103

10.1 OVERVIEW 103
10.2 COMPETITIVE SITUATION AND TRENDS 104
10.2.1 VENTURE FUNDING 106
10.2.2 MERGERS AND ACQUSITIONS 108
10.2.3 NEW PRODUCT LAUNCHES 110
10.2.4 PARTNERSHIPS AND COLLABORATIONS 111
10.3 END-USER LANDSCAPE 112
10.3.1.1 End-User Analysis 112
10.3.1.2 End-User Mobile App Spending 113

11 COMPANY PROFILES 114

11.1 INTRODUCTION 114
11.2 AMAZON WEB SERVICES 115
11.3 MICROSOFT CORPORATION 118
11.4 GOOGLE, INC. 122
11.5 SALESFORCE.COM 126
11.6 APPLE, INC. 129
11.7 RACKSPACE, INC. 132
11.8 EMC 135
11.9 IBM 138
11.10 ORACLE 142
11.11 AKAMAI TECHNOLOGIES, INC. 145

12 APPENDIX 148

12.1 DISCUSSION GUIDE 148
12.2 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 152
12.3 AVAILABLE CUSTOMIZATIONS 153
12.4 RELATED REPORTS 153

LIST OF TABLES

TABLE 1 MANIFOLD USAGE OF THE SMARTPHONE IS PROPELLING THE GROWTH OF MOBILE CLOUD MARKET 37
TABLE 2 DATA SECURITY APPREHENSIONS IS RESTRAINING MARKET GROWTH 38
TABLE 3 NEWER WORKFLOW PATTERNS ARE PAVING THE ENHANCED GROWTH AVENUES FOR APP DEVELOPERS 39
TABLE 4 PERSONAL CLOUD MARKET, BY REGION, 2014-2019 ($BILLION) 54
TABLE 5 WHITE-LABEL CLOUD MARKET, BY REGION, 2013-2019 ($BILLION) 55
TABLE 6 MOBILE CLOUD MARKET , BY APPLICATION, 2013-2019 ($MILLION) 66
TABLE 7 MOBILE CLOUD MARKET GROWTH, BY APPLICATION CATEGORY, Y-O-Y (%) 67
TABLE 8 GAMING APPLICATION MARKET, BY USER TYPE, 2013-2019 ($MILLION) 67
TABLE 9 GAMING APPLICATION MARKET GROWTH, BY USER TYPE, Y-O-Y (%) 68
TABLE 10 GAMING APPLICATION MARKET, BY REGION, 2013-2019 ($MILLION) 68
TABLE 11 GAMING APPLICATION MARKET GROWTH, BY REGION, Y-O-Y (%) 68
TABLE 12 ENTERTAINMENT APPLICATION MARKET, BY USER TYPE , 2013-2019 ($MILLION) 69
TABLE 13 ENTERTAINMENT APPLICATION MARKET GROWTH, BY USER TYPE, Y-O-Y (%) 69
TABLE 14 ENTERTAINMENT APPLICATION MARKET, BY REGION, 2013-2019 ($MILLION) 70
TABLE 15 ENTERTAINMENT APPLICATION MARKET GROWTH, BY REGION, Y-O-Y (%) 70
TABLE 16 UTILITIES APPLICATION MARKET, BY USER TYPE, 2013-2019 ($MILLION) 71
TABLE 17 UTILITIES APPLICATION MARKET GROWTH, BY USER TYPE, Y-O-Y (%) 71
TABLE 18 UTILITIES APPLICATION MARKET, BY REGION, 2013-2019 ($MILLION) 71
TABLE 19 UTILITIES APPLICATION MARKET GROWTH, BY REGION, Y-O-Y (%) 72
TABLE 20 EDUCATION APPLICATION MARKET, BY USER TYPE, 2013-2019 ($MILLION) 72
TABLE 21 EDUCATION APPLICATION MARKET GROWTH, BY USER TYPE, Y-O-Y (%) 73
TABLE 22 EDUCATION APPLICATION MARKET, BY REGION, 2013-2019 ($MILLION) 73
TABLE 23 EDUCATION APPLICATION MARKET GROWTH, BY REGION, Y-O-Y (%) 73
TABLE 24 PRODUCTIVITY APPLICATION MARKET, BY USER TYPE, 2013-2019 ($MILLION) 74
TABLE 25 PRODUCTIVITY APPLICATION MARKET GROWTH, BY USER TYPE, Y-O-Y (%) 74
TABLE 26 PRODUCTIVITY APPLICATION MARKET, BY REGION, 2013-2019 ($MILLION) 75
TABLE 27 PRODUCTIVITY APPLICATION MARKET GROWTH, BY REGION, Y-O-Y (%) 75
TABLE 28 BUSINESS AND FINANCE APPLICATION MARKET, BY USER TYPE,
2013-2019 ($MILLION) 76
TABLE 29 BUSINESS AND FINANCE APPLICATION MARKET GROWTH, BY USER TYPE, Y-O-Y (%) 76
TABLE 30 BUSINESS AND FINANCE APPLICATION MARKET, BY REGION,
2013-2019 ($MILLION) 76
TABLE 31 BUSINESS AND FINANCE APPLICATION MARKET, BY REGION, Y-O-Y (%) 77
TABLE 32 SOCIAL NETWORKING APPLICATION MARKET, BY USER TYPE,
2013-2019 ($MILLION) 77
TABLE 33 SOCIAL NETWORKING APPLICATION MARKET, BY USER TYPE, Y-O-Y (%) 78
TABLE 34 SOCIAL NETWORKING APPLICATION MARKET, BY REGION, 2013-2019 ($MILLION) 78
TABLE 35 SOCIAL NETWORKING APPLICATION MARKET GROWTH, BY REGION, Y-O-Y (%) 78
TABLE 36 HEALTHCARE APPLICATION MARKET, BY USER TYPE, 2013-2019 ($MILLION) 79
TABLE 37 HEALTHCARE APPLICATION MARKET GROWTH, BY USER TYPE, Y-O-Y (%) 79
TABLE 38 HEALTHCARE APPLICATION MARKET, BY REGION, 2013-2019 ($MILLION) 80
TABLE 39 HEALTHCARE APPLICATION MARKET GROWTH, BY REGION, Y-O-Y (%) 80
TABLE 40 TRAVEL AND NAVIGATION APPLICATION MARKET, BY USER TYPE,
2013-2019 ($MILLION) 81
TABLE 41 TRAVEL AND NAVIGATION APPLICATION MARKET GROWTH, BY USER TYPE,
Y-O-Y (%) 81
TABLE 42 TRAVEL AND NAVIGATION APPLICATION MARKET, BY REGION,
2013-2019 ($MILLION) 81
TABLE 43 TRAVEL AND NAVIGATION APPLICATION MARKET GROWTH, BY REGION, Y-O-Y (%) 82
TABLE 44 OTHERS APPLICATION MARKET, BY USER TYPE, 2013-2019 ($MILLION) 82
TABLE 45 OTHERS APPLICATION MARKET GROWTH, BY USER TYPE, Y-O-Y (%) 83
TABLE 46 OTHERS APPLICATION MARKET, BY REGION, 2013-2019 ($MILLION) 83
TABLE 47 OTHERS APPLICATION MARKET GROWTH, BY REGION, Y-O-Y (%) 83
TABLE 48 MOBILE CLOUD MARKET, BY USER TYPE, 2013-2019 ($MILLION) 85
TABLE 49 MOBILE CLOUD MARKET GROWTH, BY USER TYPE, Y-O-Y (%) 85
TABLE 50 MOBILE CLOUD ENTERPRISE USER MARKET, BY APPLICATION,
2013-2019 ($MILLION) 86
TABLE 51 MOBILE CLOUD ENTERPRISE USER MARKET, BY REGION, 2013-2019 ($MILLION) 86
TABLE 52 MOBILE CLOUD CONSUMER MARKET, BY APPLICATION, 2013-2019 ($MILLION) 87
TABLE 53 MOBILE CLOUD CONSUMER MARKET, BY REGION, 2013-2019 ($MILLION) 88
TABLE 54 MOBILE CLOUD MARKET, BY REGION, 2013-2019 ($MILLION) 91
TABLE 55 MOBILE CLOUD MARKET GROWTH, BY REGION, Y-O-Y (%) 92
TABLE 56 NA ,MOBILE CLOUD MARKET, BY APPLICATION, 2013-2019 ($MILLION) 92
TABLE 57 NORTH AMERICA , MOBILE CLOUD MARKET, BY USER TYPE,
2013-2019 ($MILLION) 93
TABLE 58 NORTH AMERICA, MOBILE CLOUD MARKET GROWTH, BY USER TYPE, Y-O-Y (%) 93
TABLE 59 EUROPE, MOBILE CLOUD MARKET, BY APPLICATION, 2013-2019 ($MILLION) 95
TABLE 60 EUROPE, MOBILE CLOUD MARKET, BY USER TYPE, 2013-2019 ($MILLION) 95
TABLE 61 EUROPE, MOBILE CLOUD MARKET GROWTH, BY USER TYPE, Y-O-Y (%) 96
TABLE 62 APAC, MOBILE CLOUD MARKET, BY APPLICATION, 2013-2019 ($MILLION) 98
TABLE 63 APAC, MOBILE CLOUD MARKET, BY USER TYPE, 2013-2019 ($MILLION) 98
TABLE 64 APAC, MOBILE CLOUD MARKET GROWTH, BY USER TYPE, Y-O-Y (%) 99
TABLE 65 MEA, MOBILE CLOUD MARKET, BY APPLICATION, 2013-2019 ($MILLION) 99
TABLE 66 MEA, MOBILE CLOUD MARKET, BY USER TYPE, 2013-2019 ($MILLION) 100
TABLE 67 MEA, MOBILE CLOUD MARKET GROWTH, BY USER TYPE, Y-O-Y (%) 100
TABLE 68 LA, MOBILE CLOUD MARKET, BY APPLICATION, 2013-2019 ($MILLION) 101
TABLE 69 LA, MOBILE CLOUD MARKET, BY USER TYPE, 2013-2019 ($MILLION) 101
TABLE 70 LA, MOBILE CLOUD MARKET GROWTH, BY USER TYPE, Y-O-Y (%) 102
TABLE 71 VENTURE FUNDING, 2011-2014 106
TABLE 72 MERGERS AND ACQUSITIONS, 2011-2014 108
TABLE 73 NEW LAUNCHES, 2011-2014 110
TABLE 74 PARTNERSHIPS AND COLLABORATIONS, 2011-2014 111

LIST OF FIGURES

FIGURE 1 RESEARCH METHODOLOGY 17
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 19
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 20
FIGURE 4 MOBILE CLOUD-BASED APPLICATION SNAPSHOT (2014 VS 2019): 24
FIGURE 5 GLOBAL MOBILE CLOUD MARKET, BY REGION, 2014 24
FIGURE 6 GLOBAL MOBILE CLOUD MARKET SHARE, 2014 25
FIGURE 7 ATTRACTIVE OPPORTUNITIES IN MOBILE CLOUD MARKET 26
FIGURE 8 MOBILE CLOUD MARKET, GAMING APP GAINING HIGHEST TRACTION 26
FIGURE 9 EUROPE HOLDS THE MAXIMUM SHARE IN THE MOBILE CLOUD-BASED APPLICATIONS MARKET 27
FIGURE 10 ASIA-PACIFIC MARKET IS EXPECTED TO HAVE THE HIGHEST MARKET GROWTH POTENTIAL FOR MOBILE CLOUD IN THE YEARS TO COME 27
FIGURE 11 ENTERPRISE USER SEGMENT WILL CONTINUE TO DOMINATE THE MOBILE CLOUD MARKET IN THE NEXT FIVE YEARS 28
FIGURE 12 ASIA-PACIFIC MARKET TO GROW FASTER THAN EUROPE AND NORTH AMERICA 28
FIGURE 13 MOBILE CLOUD-BASED APP, GROWTH MATRIX 29
FIGURE 14 REGIONAL LIFE CYCLE 30
FIGURE 15 HTML5 TO PLAY A CRUCIAL ROLE IN THE MOBILE CLOUD MARKET 33
FIGURE 16 MOBILE CLOUD MARKET SEGMENTATION: BY APPLICATION 34
FIGURE 17 MOBILE CLOUD MARKET SEGMENTATION: BY USER TYPE 34
FIGURE 18 MOBILE CLOUD MARKET SEGMENTATION: BY REGION 35
FIGURE 19 RISING USE OF HTML5 TECHNOLOGY WILL DRIVE THE MOBILE CLOUD MARKET 36
FIGURE 20 SMARTPHONE SHIPMENT AND FORECAST BY OPERATING SYSTEM 43
FIGURE 21 TABLETS SHIPMENT AND FORECAST BY OPERATING SYSTEM 44
FIGURE 22 TOTAL APP DOWNLOAD BY SMARTPHONE TYPE 44
FIGURE 23 APP STORE REVENUE BY SMARTPHONE TYPE (2013) 45
FIGURE 24 AVERAGE NUMBER OF APPS DOWNLOADED PER SMARTPHONE 45
FIGURE 25 PERCENTAGE OF APP USER WHO PAID LESS THAN $1 46
FIGURE 26 AVERAGE PRICE PER APP 46
FIGURE 27 GLOBAL MOBILE CLOUD SUBSCRIBERS 47
FIGURE 28 VALUE CHAIN ANALYSIS (2014): MAJOR VALUE IS ADDED BY ENTERPRISE USER AND CONSUMER 58
FIGURE 29 PORTER'S FIVE FORCES ANALYSIS (2014): LOW CAPITAL REQUIREMENT IS INCREASING COMPETITION IN THE INDUSTRY 60
FIGURE 30 GEOGRAPHIC SNAPSHOT (2014 and 2019): RAPID GROWTH MARKETS ARE EMERGING AS NEW HOT SPOTS 90
FIGURE 31 APAC: AN ATTRACTIVE DESTINATION FOR ALL APPLICATION CATEGORY 91
FIGURE 32 EUROPE MOBILE CLOUD MARKET SNAPSHOT — GAMING APPS EXPECTED TO CONTRIBUTE MAXIMUM TO THE MARKET VALUE IN 2014 94
FIGURE 33 ASIA-PACIFIC MOBILE CLOUD MARKET SNAPSHOT — PRODUCTIVITY APPS EXPECTED TO GAIN POPULARITY AMONG ENTERPRISE USER BY 2019 97
FIGURE 34 COMPANIES ADOPTED MERGERS AND ACQUISITIONS AS THE KEY GROWTH STRATEGY OVER THE LAST THREE YEARS 103
FIGURE 35 APPLE AND AMAZON GREW AT FASTEST RATE BETWEEN 2009 AND 2013 104
FIGURE 36 MARKET EVOLUTION FRAMEWORK: SIGNIFICANT NUMBER OF VENTURE CAPITAL FUNDINGS HAS FUELED GROWTH AND INNOVATION IN 2013 105
FIGURE 37 BATTLE FOR MARKET SHARE: VENTURE FUNDING WAS THE KEY STRATEGY 105
FIGURE 38 GLOBAL SPENDING ON MOBILE APPS 113
FIGURE 39 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS 114
FIGURE 40 AMAZON WEB SERVICES: BUSINESS OVERVIEW 115
FIGURE 41 AMAZON WEB SERVICES: SWOT ANALYSIS 117
FIGURE 42 MICROSOFT CORPORATION: BUSINESS OVERVIEW 118
FIGURE 43 MICROSOFT CORPORATION: SWOT ANALYSIS 120
FIGURE 44 GOOGLE, INC. : BUSINESS OVERVIEW 122
FIGURE 45 GOOGLE, INC.: SWOT ANALYSIS 124
FIGURE 46 SALESFORCE.COM: BUSINESS OVERVIEW 126
FIGURE 47 SALESFORCE.COM: SWOT ANALYSIS 128
FIGURE 48 APPLE, INC.: BUSINESS OVERVIEW 129
FIGURE 49 APPLE, INC.: SWOT ANALYSIS 131
FIGURE 50 RACKSPACE, INC.: BUSINESS OVERVIEW 132
FIGURE 51 EMC: BUSINESS OVERVIEW 135
FIGURE 52 IBM: BUSINESS OVERVIEW 138
FIGURE 53 ORACLE: BUSINESS OVERVIEW 142
FIGURE 54 AKAMAI TECHNOLOGIES, INC.: BUSINESS OVERVIEW 145

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