Seeking Beauty Through Nutrition

Seeking Beauty Through Nutrition

Introduction

The growth in consumers' desire for health and beauty is interlinked; both are strongly associated with food and supplement consumption. People - especially middle-aged female consumers, but a wider selection of the population as a whole as well - want products that will actively maximize their attractiveness.

Scope

*Quantitative data covering oral beauty product spending between 2000 and 2010, broken down by country and category.

*Analysis of core oral beauty consumer groups broken down by age, gender and attitudes.

*Survey-based insights into consumers' attitudes towards their body image, and how this shapes consumption behavior.

*Detailed action points offering practical strategies based on the trends and insights analyzed in the report.

Highlights

Sales of oral beauty supplements to consumers accelerated at a phenomenal rate between 2000 and 2005 at an average annual growth rate (CAGR) of 17.0% across Europe and the US. Future growth will remain strong at a CAGR of 9.0% to 2010 as more consumers become convinced of the benefits of seeking beauty through nutrition.

French consumers spend the most per head on oral beauty supplements due to a traditionally stronger acceptance of the 'beauty from within concept' in France. The US is the next most important marketplace, driven by consumers' increasing willingness to supplement poor dietary habits and find quick fix health solutions.

Targeting the market opportunity presented by beauty for nutrition is not easy, but carries substantial rewards for companies that can manage it effectively. The most important issues for companies to overcome are skepticism about the benefits of these products and the integration of oral beauty products into consumer lifestyles.

Reasons to Purchase

*Obtain exclusive data concerning value consumption of oral beauty supplements over time.

*Understand how beauty concerns affect consumers' changing consumption behavior.

*Improve your marketing strategy by catering to the fastest-growing opportunities and consumer groups.

Seeking Beauty Through Nutrition