Table of Contents
Japan and South Korea highly mature; while Singapore, Malaysia and Indonesia present opportunities in varying degrees
With the Information and Communications Technologies (ICT) sector reaching maturity in Europe & U.S., vendors for media and entertainment digital solutions are exploring opportunities in other geographies.The insight presents an overview of the South East Asian digital media market and identifies countries with considerable growth potential. The insight further discusses the market trends and challenges that are likely to influence growth over the next three to five years in each of these countries. The insight also includes an overview of the important ICT indicators, such as broadband, mobile broadband, Pay-TV, and IPTV subscriptions.
-Media equipment and solution vendors are seeking opportunities outside North America and Western Europe, as these regions are seeing steep competition and considerable maturity in the market with advanced technology adoption.
-One of the regions they are exploring is South East Asia. Countries in this region reflect varied growth opportunities, as they lie at different points of the growth curve.
-This insight presents an overview of some ICT trends in Indonesia, Japan, Malaysia, South Korea and Singapore.
-Japan, South Korea and Singapore display faster technology adoption, and also have a highly mature markets. High growth in these economies is due to government initiatives that promote IT and broadband penetration.
-Japan and South Korea that are otherwise protective of their native enterprises are slowly initiating policies to encourage foreign participation.
-Indonesia and Malaysia are at different points of the emerging market growth curve, with the latter reflecting higher growth in the near term.
-Though Indonesia faces several challenges in technical infrastructure, it is likely to see a ramp up in broadband connectivity over the next five years.
-Singapore, Indonesia and Malaysia are by and large highly dependant on foreign imports for their software and hardware needs.
-In last five years, Singapore and Malaysia have taken several initiatives to foster growth in the media sector by offering a number of incentives to local as well as international content producers.
ICT Development Index
According to the ICT Development Index (IDI), (a composite index combining information and technology indicators), South Korea leads the race, with Japan and Singapore close behind. However, these markets reflect high degree of maturity. On the other hand, Frost & Sullivan finds that Malaysia and Indonesia markets are evolving gradually and hence reveal high potential for growth.
Average Internet Speed across South East Asian Countries
Needless to say, in countries such as Japan, South Korea and Singapore where the Internet speed is one of the highest in the world, consumers are constantly accessing and uploading high resolution content. Frost & Sullivan anticipates highest growth in delivery and consumption of high definition (HD) content, through computers and mobile devices initially, in these countries. Among others, despite low Internet speed currently, Malaysia and Indonesia will experience significant growth in the next two to three years.
Since Indonesia is an archipelago, it is difficult for telecom companies to build towers and maintain connections across its various islands. However, situations have been improving with the use of very small aperture terminal (VSAT) communication systems and Indonesian government is further investing in infrastructure to ensure better connectivity within the country.
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