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  5. > Israel%s Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

Synopsis
The report provides top-level market analysis, information and insights into Israel's cards and payments industry, including:
- Current and forecast values for each category of Israel's cards and payments industry, including debit cards, credit cards and prepaid cards
- Comprehensive analysis of the industry’s market attractiveness and future growth areas
- Analysis of various market drivers and regulations governing Israel's cards and payments industry
- Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by banks and other institutions in the market
- Comprehensive analysis of consumer attitudes and buying preferences for cards
- The competitive landscape of Israel's cards and payments industry

Summary
The global financial crisis produced a brief period of recession in Israel, however, the economy quickly recovered due to the country’s fiscal policies and regulations, supported by a robust banking sector, proved optimistic for the cards and payments industry. Consequently, the collective share of electronic payment cards instruments including credit transfers, direct debit and card payments increased during the review period (2009–2013) from 78.6% in 2009 to 81.4% in 2013. The country’s economic growth is anticipated to provide further impetus for the cards and payments industry over the forecast period (2014–2018).
The Israeli payment cards instrument grew in value and volume terms during the review period. In terms of transaction value, the payment cards instrument grew from ILS242.6 billion (US$61.7 billion) in 2009 to ILS312 billion (US$86.2 billion) in 2013, at a review-period compound annual growth rate (CAGR) of 6.49% and is anticipated to post a CAGR of 3.93%, over the forecast period, to reach to ILS383.2 billion (US$105.7 billion) in 2018. Similarly, in terms of the number of cards in circulation, the payment cards instrument grew from 7.4 million in 2009 to 9 million in 2013, at a CAGR of 4.97% and is anticipated to post a CAGR of 2.99% over the forecast period, to reach 10.5 million in 2018.
Many factors supported review-period growth, such as increases in per capita income and payment infrastructure modernization. As banking customers become more sophisticated, banks are differentiating their product offerings and subsequently card customization for specific customer groups such as high income individuals, students and the young. Banks are making use of digital channels such as online, mobile and social media to promote their products and services.
Two key trends in Israel’s credit cards market are the issuance of non-bank credit cards by credit card companies - usually linked to customer clubs - and the expansion of the range of services offered by credit card companies in areas such as credit and financing. This includes the issuance of revolving credit cards which allow cardholders to determine debit amounts and payment dates according to their need and ability to pay.
In terms of number of cards in circulation, the prepaid card market accounted for the smallest payment cards instrument share of 6.8% in 2013; a share that is anticipated to decrease to reach 5.5% in 2018. This is mainly due to of lack of obtainability of prepaid card variants. Currently, prepaid card variants in the form of gift cards are widely available. This offers abundant growth opportunities for banks and card issuers.
In terms of number of cards in circulation all card markets increased with the exception of the prepaid cards market. However, the prepaid cards market registered the highest review-period CAGR of 14.71%, in terms of transaction value, in comparison to credit and debit cards, which recorded respective CAGRs of 6.83% and 5.62%. The prepaid cards market increased from ILS910.1 million (US$231.4) in 2009 to ILS1.6 billion (US$435.3) in 2013 and has the potential to reach ILS2.3 billion (US$632.1 million) by the end of 2018, representative of a forecast-period CAGR of 7.08%.

Scope
- This report provides a comprehensive analysis of Israel's cards and payments industry.
- It provides current values for Israel's cards and payments industry for 2013, and forecast figures for 2018.
- It details the different economic, infrastructural and business drivers affecting Israel's cards and payments industry.
- It outlines the current regulatory framework in the industry.
- It details the marketing strategies used by various banks and other institutions.
- It profiles the major banks in Israel's cards and payments industry.

Reasons To Buy
- Make strategic business decisions using top-level historic and forecast market data related to Israel's cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities within Israel's cards and payments industry.
- Assess the competitive dynamics in Israel's cards and payments industry.
- Gain insights in to the marketing strategies used for selling various card types in Israel.
- Gain insights into key regulations governing Israel's cards and payments industry.

Key Highlights
The Israeli payment cards instrument grew in value and volume terms during the review period. In terms of transaction value, the payment cards instrument grew from ILS242.6 billion (US$61.7 billion) in 2009 to ILS312 billion (US$86.2 billion) in 2013, at a review-period compound annual growth rate (CAGR) of 6.49% and is anticipated to post a CAGR of 3.93%, over the forecast period, to reach to ILS383.2 billion (US$105.7 billion) in 2018. Similarly, in terms of the number of cards in circulation, the payment cards instrument grew from 7.4 million in 2009 to 9 million in 2013, at a CAGR of 4.97% and is anticipated to post a CAGR of 2.99% over the forecast period, to reach 10.5 million in 2018.
Two key trends in Israel’s credit cards market are the issuance of non-bank credit cards by credit card companies - usually linked to customer clubs - and the expansion of the range of services offered by credit card companies in areas such as credit and financing. This includes the issuance of revolving credit cards which allow cardholders to determine debit amounts and payment dates according to their need and ability to pay.
In terms of number of cards in circulation, the prepaid card market accounted for the smallest payment cards instrument share of 6.8% in 2013; a share that is anticipated to decrease to reach 5.5% in 2018. This is mainly due to of lack of obtainability of prepaid card variants. Currently, prepaid card variants in the form of gift cards are widely available. This offers abundant growth opportunities for banks and card issuers.
In terms of number of cards in circulation all card markets increased with the exception of the prepaid cards market. However, the prepaid cards market registered the highest review-period CAGR of 14.71%, in terms of transaction value, in comparison to credit and debit cards, which recorded respective CAGRs of 6.83% and 5.62%. The prepaid cards market increased from ILS910.1 million (US$231.4) in 2009 to ILS1.6 billion (US$435.3) in 2013 and has the potential to reach ILS2.3 billion (US$632.1 million) by the end of 2018, representative of a forecast-period CAGR of 7.08%.
Mobile payments are an emerging trend in Israel and new systems allow merchants to process credit and debit payments via smartphones and tablets. In October 2012, Isracard entered into an agreement with VeriFone Systems, a US-based provider of secure mobile payment solutions, to promote VeriFone SAIL encrypted card readers for iOS and Android devices. Isracard’s business customers will download an app and receive a card reader free of charge to support the service. Mobile payment systems are expected to grow strongly with the rising number of smartphone users in Israel.
Growing competition among banks to retain existing customers and add new ones prompted the introduction of new products and service offerings. In 2012, ICC Cal launched NFC technology in association with Israeli cellular provider, Cellcom. Likewise, in 2010, Israeli mobile commerce, payments and marketing specialist DigiMo Group announced that it is extending support for NFC phones and stickers to its barcode-based mobile payments system.

Table Of Contents

Israel%s Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape
Table of Contents
1 Executive Summary
2 Analysis of Market Environment, Key Trends and Drivers
2.1 Payment Infrastructure and Emerging Technologies
2.1.1 Growing number of automatic teller machines (ATMs)
2.1.2 Growing number of POS terminals
2.1.3 Rising internet penetration
2.1.4 Growing mobile payments (m-payments)
2.2 Business Drivers
2.2.1 Growth in retail industry
2.2.2 Growth in e-commerce
2.3 Economic Drivers
2.3.1 GDP growth
2.3.2 GDP per capita
2.3.3 Stable inflation
3 Cards and Payments Industry Share Analysis
3.1 Industry Overview
3.1.1 Credit transfer
3.1.2 Check payments
3.1.3 Direct debit
3.1.4 Payment cards
4 Regulatory Framework and Card Fraud Statistics
4.1 Regulatory Framework
4.1.1 Overview
4.1.2 Anti-money laundering and counter terrorism financing (AML/CTF)
4.1.3 Foreign direct investment (FDI) regulations
4.2 Card Fraud Statistics
4.2.1 Card-not-present fraud
4.2.2 Lost or stolen card fraud
4.2.3 Counterfeit card fraud
4.2.4 Card ID theft
5 Emerging Consumer Attitudes and Trends
5.1 Industry Segmentation and Targeting
5.1.1 Retail segment
5.1.2 Corporate segment
5.2 Travel and Tourism Spending
5.2.1 Outbound tourist trips
5.2.2 Outbound tourist spending
6 Analysis of Payment Cards and Growth Prospects
6.1 Payment Cards Instrument Share Analysis by Card Market
6.2 Size of and Forecast for the Card Market
6.2.1 Analysis by number of cards in circulation
6.2.2 Analysis by transaction value
7 Analysis of Credit Cards Market and Growth Prospects
7.1 Overall Market Size and Forecast
7.1.1 Analysis by number of cards in circulation
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Transaction Share Analysis by Channel
7.2.1 Analysis by transaction value
7.2.2 Analysis by transaction volume
7.3 Personal Credit Cards Segment Size and Forecast
7.3.1 Analysis by number of cards in circulation
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.4 Commercial Credit Cards Segment Size and Forecast
7.4.1 Analysis by number of cards in circulation
7.4.2 Analysis by transaction value
7.4.3 Analysis by transaction volume
7.5 Competitive Landscape
7.5.1 Scheme share analysis
7.5.2 Issuer share analysis
8 Analysis of Debit Cards Market and Growth Prospects
8.1 Overall Market Size and Forecast
8.1.1 Analysis by number of cards in circulation
8.1.2 Analysis by transaction value
8.1.3 Analysis by transaction volume
8.2 Transaction Share Analysis by Channel
8.2.1 Analysis by transaction value
8.2.2 Analysis by transaction volume
8.3 Competitive Landscape
8.3.1 Scheme share analysis
8.3.2 Issuer share analysis
9 Analysis of Prepaid Cards Market and Growth Prospects
9.1 Overall Market Size and Forecast
9.1.1 Analysis by number of cards in circulation
9.1.2 Analysis by transaction value
9.2 Open-Loop Prepaid Cards Segment Size and Forecast
9.2.1 Analysis by number of cards in circulation
9.2.2 Analysis by transaction value
9.3 Closed-Loop Prepaid Cards Segment Size and Forecast
9.3.1 Analysis by number of cards in circulation
9.3.2 Analysis by transaction value
10 Merchant Acquiring
11 Company Profiles of Card Issuers
11.1 Isracard Group
11.1.1 Key financials
11.1.2 Card portfolio
11.1.3 Strategies
11.2 Leumi Card
11.2.1 Key financials
11.2.2 Card portfolio
11.2.3 Strategies
11.3 Israel Credit Cards Ltd
11.3.1 Key financials
11.3.2 Card portfolio
11.3.3 Strategies
11.4 Union Bank of Israel
11.4.1 Key financials
11.4.2 Card portfolio
11.4.3 Strategies
11.5 Mizrahi Tefahot Bank
11.5.1 Key financials
11.5.2 Card portfolio
11.5.3 Strategies
12 Appendix
12.1 Methodology
12.2 Contact Timetric
12.3 About Timetric
12.4 Timetric's Services
12.5 Definitions
12.6 Disclaimer

List of Tables
Table 1: Israel - Payment Instruments (ILS Billion), 2009-2013
Table 2: Market Entry Strategies of Foreign Banks
Table 3: Israel - Card Fraud (ILS Million), 2009-2013
Table 4: Israel - Cards for Students and Young Population, 2014
Table 5: Israel - Cards for High-Income Customers, 2014
Table 6: Israel - Cards for Shoppers, 2014
Table 7: Israel - Cards for Corporate Customers, 2014
Table 8: Israel - Payment Cards Instrument by Card Market (Thousand), 2009-2018
Table 9: Israel - Payment Cards Instrument Size by Volume of Cards (Million), 2009-2018
Table 10: Israel - Payment Cards Instrument Size by Transaction Value (ILS Billion), 2009-2018
Table 11: Israel - Payment Cards Instrument Size by Transaction Value (US$ Billion), 2009-2018
Table 12: Israel - Credit Cards Market Size by Volume of Cards (Million), 2009-2018
Table 13: Israel - Credit Cards Market Size by Transaction Value (ILS Billion), 2009-2018
Table 14: Israel - Credit Cards Market Size by Transaction Value (US$ Billion), 2009-2018
Table 15: Israel - Credit Cards Market Size by Transaction Volume (Million), 2009-2018
Table 16: Israel - Personal Credit Cards Segment Size by Volume of Cards (Million), 2009-2018
Table 17: Israel - Personal Credit Cards Segment Size by Transaction Value (ILS Billion), 2009-2018
Table 18: Israel - Personal Credit Cards Segment Size by Transaction Value (US$ Billion), 2009-2018
Table 19: Israel - Personal Credit Cards Segment Size by Transaction Volume (Million), 2009-2018
Table 20: Israel - Commercial Credit Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Table 21: Israel - Commercial Credit Cards Segment Size by Transaction Value (ILS Billion), 2009-2018
Table 22: Israel - Commercial Credit Cards Segment Size by Transaction Value (US$ Billion), 2009-2018
Table 23: Israel - Commercial Credit Cards Segment Size by Transaction Volume (Million), 2009-2018
Table 24: Israel - Debit Cards Market Size by Volume of Cards (Million), 2009-2018
Table 25: Israel - Debit Cards Market Size by Transaction Value (ILS Billion), 2009-2018
Table 26: Israel - Debit Cards Market Size by Transaction Value (US$ Billion), 2009-2018
Table 27: Israel - Debit Cards Market Size by Transaction Volume (Million), 2009-2018
Table 28: Israel - Prepaid Cards Market Size by Volume of Cards (Thousand), 2009-2018
Table 29: Israel - Prepaid Cards Market Size by Transaction Value (ILS Million), 2009-2018
Table 30: Israel - Prepaid Cards Market Size by Transaction Value (US$ Million), 2009-2018
Table 31: Israel - Open-Loop Prepaid Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Table 32: Israel - Open-Loop Prepaid Cards Segment Size by Transaction Value (ILS Million), 2009-2018
Table 33: Israel - Open-Loop Prepaid Cards Segment Size by Transaction Value (US$ Million), 2009-2018
Table 34: Israel - Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Table 35: Israel - Closed-Loop Prepaid Cards Segment Size by Transaction Value (ILS Million), 2009-2018
Table 36: Israel - Closed-Loop Prepaid Cards Segment Size by Transaction Value (US$ Million), 2009-2018
Table 37: Bank Hapoalim - Key Financial Indicators (ILS Million), Year Ended December, 2012-2013
Table 38: Isracard - Card Portfolio and Key Features, 2014
Table 39: Bank Leumi - Key Financial Indicators (ILS Million), Year Ended December, 2012-2013
Table 40: Leumi Card - Card Portfolio and Key Features, 2014
Table 41: IDB - Key Financial Indicators (ILS Million), Year Ended December, 2012-2013
Table 42: ICC Cal - Card Portfolio and Key Features, 2014
Table 43: Union Bank - Key Financial Indicators (ILS Million), Year Ended December, 2012-2013
Table 44: Union Bank - Card Portfolio and Key Features
Table 45: Mizrahi Tefahot - Key Financial Indicators (ILS Million), Year Ended December, 2012-2013
Table 46: Mizrahi Tefahot - Card Portfolio and Key Features
Table 47: Key Definitions

List of Figures
Figure 1: Benchmarking the Israeli Payment Cards Instrument Against Other Regional Markets
Figure 2: Israel - Growth of Various Card Markets (%), 2009-2018
Figure 3: Israel - ATM Volume and Penetration, 2009-2018
Figure 4: Israel - POS Volume and Penetration, 2009-2018
Figure 5: Israel - Internet Penetration, 2009-2018
Figure 6: Israel - Value of M-Payments (ILS Million), 2009-2018
Figure 7: Israel - Retail Sales Value (ILS Billion), 2009-2018
Figure 8: Israel - E-Commerce Value (ILS Billion), 2009-2013
Figure 9: Israel - Real GDP Growth (%), 2009-2018
Figure 10: Israel - Nominal GDP Per Capita (US$), 2009-2018
Figure 11: Israel - Inflation (Consumer Price Inflation) Rate (%), 2009-2018
Figure 12: Israel - Shares of Different Payment Instruments (%), 2009 and 2013
Figure 13: Israel - Share of Various Card Frauds In Terms of Transaction Value (%), 2009 and 2013
Figure 14: Israel - Card-Not-Present Fraud Value (ILS Million), 2009-2013
Figure 15: Israel - Lost or Stolen Card Fraud Value (ILS Million), 2009-2013
Figure 16: Israel - Counterfeit Card Fraud Value (ILS Million), 2009-2013
Figure 17: Israel - Card ID Theft Value (ILS Million), 2009-2013
Figure 18: Israel - Cards and Payments Industry Segmentation by Card Type
Figure 19: Israel - Volume of Outbound Tourist Trips (Thousand), 2009-2018
Figure 20: Israel - Outbound Tourist Spending (ILS Billion), 2009-2018
Figure 21: Israel - Payment Cards Instrument by Card Market (%), 2009-2018
Figure 22: Israel - Payment Cards Instrument Size by Volume of Cards (Million), 2009-2018
Figure 23: Israel - Payment Cards Instrument Size by Transaction Value (ILS Billion), 2009-2018
Figure 24: Israel - Credit Cards Market Volume and Penetration, 2009-2018
Figure 25: Israel - Credit Cards Market Size by Volume of Cards (Million), 2009-2018
Figure 26: Israel - Credit Cards Market Size by Transaction Value (ILS Billion), 2009-2018
Figure 27: Israel - Credit Cards Market Size by Transaction Volume (Million), 2009-2018
Figure 28: Israel - Credit Cards Market Transaction Value Share Analysis by Channel (ILS Billion), 2009-2018
Figure 29: Israel - Credit Cards Market Transaction Volume Share Analysis by Channel (Million), 2009-2018
Figure 30: Israel - Personal Credit Cards Segment Size by Volume of Cards (Million), 2009-2018
Figure 31: Israel - Personal Credit Cards Segment Size by Transaction Value (ILS Billion), 2009-2018
Figure 32: Israel - Personal Credit Cards Segment Size by Transaction Volume (Million), 2009-2018
Figure 33: Israel - Commercial Credit Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Figure 34: Israel - Commercial Credit Cards Segment Size by Transaction Value (ILS Billion), 2009-2018
Figure 35: Israel - Commercial Credit Cards Segment Size by Transaction Volume (Million), 2009-2018
Figure 36: Israel - Credit Cards Market Share by Scheme in Terms of Value of Transactions (%), 2013
Figure 37: Israel - Credit Cards Market Share by Issuer in Terms of Value of Transactions (%), 2013
Figure 38: Israel - Debit Cards Market Volume and Penetration, 2009-2018
Figure 39: Israel - Debit Cards Market Size by Volume of Cards (Million), 2009-2018
Figure 40: Israel - Debit Cards Market Size by Transaction Value (ILS Billion), 2009-2018
Figure 41: Israel - Debit Cards Market Size by Transaction Volume (Million), 2009-2018
Figure 42: Israel - Debit Cards Market Transaction Value Share Analysis by Channel (ILS Billion), 2009-2018
Figure 43: Israel - Debit Cards Market Transaction Volume Share Analysis by Channel (Million), 2009-2018
Figure 44: Israel - Debit Cards Market Share by Scheme in Terms of Transaction Value (%), 2013
Figure 45: Israel - Debit Cards Market Share by Issuer in Terms of Transaction Value (%), 2013
Figure 46: Israel - Prepaid Cards Market Volume and Penetration, 2009-2018
Figure 47: Israel - Prepaid Cards Market Size by Volume of Cards (Thousand), 2009-2018
Figure 48: Israel - Prepaid Cards Market Size by Transaction Value (ILS Million), 2009-2018
Figure 49: Israel - Open-Loop Prepaid Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Figure 50: Israel - Open-Loop Prepaid Cards Segment Size by Transaction Value (ILS Million), 2009-2018
Figure 51: Israel - Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Figure 52: Israel - Closed-Loop Prepaid Cards Segment Size by Transaction Value (ILS Million), 2009-2018
Figure 53: Israel - Share of Merchant Acquirers in Terms of Number of POS Terminals, 2013

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