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The Smart wearables: worldwide market trends, forecasts and strategies 2014–2020

  • September 2014
  • -
  • Analysys Mason
  • -
  • 59 pages

Summary

Table of Contents

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Fewer than 1 million smart watches will have sold by the end of 2014, but this is expected to leap to 13.6 million sales in 2015, as Apple drives the market.
Device manufacturers cannot afford to miss the wearables opportunity: 758 million smart wearable devices will be sold worldwide in the next 7 years, and device revenue will grow at a CAGR of 50% to reach USD22.9 billion in 2020. However, the market is still in its infancy and it will take until 2020 for wearable devices to reach the level of yearly unit sales that tablets achieved in 2013.

This report and accompanying data annex provide:
a 7-year forecast of the installed base, unit sales and device revenue for consumer-oriented (B2C) smart wearable devices worldwide, with a specific breakdown for the following devices in developed markets:
smart bands
smart watches
smart glasses
transformables
a detailed 7-year forecast of the smart wearable installed base, device unit sales and revenue for four regions (see below)
an overview of device availability in the past 2 years, forthcoming launches and product roadmap strategies
an in-depth analysis of the trends, drivers and inhibitors for the adoption of smart wearables, and the strategies that players are adopting to expand smart wearables adoption
comparative case studies of leading smart wearable device manufacturers, including Apple and Google
recommendations for mobile operators, manufacturers and app developers.

DATA COVERAGE

The accompanying data annex presents the 7-year forecast for the smart wearables market, including the following key performance indicators (KPIs):
Installed base
Unit sales
Device revenue
Average selling price (ASP)

GEOGRAPHICAL COVERAGE

Data is presented for the following regions:
Central and Eastern Europe
Developed Asia–Pacific
North America
Western Europe
Rest of the world

COMPANY COVERAGE

The following companies are mentioned in this report.
Adidas
Apple
Asus
AT&T
Carré Technologies
Casio Electronics
Citizen Watch Company
Deutsche Telekom
Endomondo
Epson
Evernote
Fitbit
Fossil
Garmin
Google
HTC
Jawbone
Lechal
LG Electronics
Misfit Wearables
Motorola
MyFitnessPal
Nike
Oakley
Optinvent
PayPal
Pebble
Pinterest
Polar Electro
runtastic
Samsung
Sony
Swatch
Timex
Tory Burch
Verizon Wireless
Vodafone
Withings

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