Table of Contents
Fewer than 1 million smart watches will have sold by the end of 2014, but this is expected to leap to 13.6 million sales in 2015, as Apple drives the market.
Device manufacturers cannot afford to miss the wearables opportunity: 758 million smart wearable devices will be sold worldwide in the next 7 years, and device revenue will grow at a CAGR of 50% to reach USD22.9 billion in 2020. However, the market is still in its infancy and it will take until 2020 for wearable devices to reach the level of yearly unit sales that tablets achieved in 2013.
This report and accompanying data annex provide:
a 7-year forecast of the installed base, unit sales and device revenue for consumer-oriented (B2C) smart wearable devices worldwide, with a specific breakdown for the following devices in developed markets:
a detailed 7-year forecast of the smart wearable installed base, device unit sales and revenue for four regions (see below)
an overview of device availability in the past 2 years, forthcoming launches and product roadmap strategies
an in-depth analysis of the trends, drivers and inhibitors for the adoption of smart wearables, and the strategies that players are adopting to expand smart wearables adoption
comparative case studies of leading smart wearable device manufacturers, including Apple and Google
recommendations for mobile operators, manufacturers and app developers.
The accompanying data annex presents the 7-year forecast for the smart wearables market, including the following key performance indicators (KPIs):
Average selling price (ASP)
Data is presented for the following regions:
Central and Eastern Europe
Rest of the world
The following companies are mentioned in this report.
Citizen Watch Company
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