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Fewer than 1 million smart watches will have sold by the end of 2014, but this is expected to leap to 13.6 million sales in 2015, as Apple drives the market.
Device manufacturers cannot afford to miss the wearables opportunity: 758 million smart wearable devices will be sold worldwide in the next 7 years, and device revenue will grow at a CAGR of 50% to reach USD22.9 billion in 2020. However, the market is still in its infancy and it will take until 2020 for wearable devices to reach the level of yearly unit sales that tablets achieved in 2013.

This report and accompanying data annex provide:
a 7-year forecast of the installed base, unit sales and device revenue for consumer-oriented (B2C) smart wearable devices worldwide, with a specific breakdown for the following devices in developed markets:
smart bands
smart watches
smart glasses
transformables
a detailed 7-year forecast of the smart wearable installed base, device unit sales and revenue for four regions (see below)
an overview of device availability in the past 2 years, forthcoming launches and product roadmap strategies
an in-depth analysis of the trends, drivers and inhibitors for the adoption of smart wearables, and the strategies that players are adopting to expand smart wearables adoption
comparative case studies of leading smart wearable device manufacturers, including Apple and Google
recommendations for mobile operators, manufacturers and app developers.

DATA COVERAGE

The accompanying data annex presents the 7-year forecast for the smart wearables market, including the following key performance indicators (KPIs):
Installed base
Unit sales
Device revenue
Average selling price (ASP)

GEOGRAPHICAL COVERAGE

Data is presented for the following regions:
Central and Eastern Europe
Developed Asia–Pacific
North America
Western Europe
Rest of the world

COMPANY COVERAGE

The following companies are mentioned in this report.
Adidas
Apple
Asus
AT&T
Carré Technologies
Casio Electronics
Citizen Watch Company
Deutsche Telekom
Endomondo
Epson
Evernote
Fitbit
Fossil
Garmin
Google
HTC
Jawbone
Lechal
LG Electronics
Misfit Wearables
Motorola
MyFitnessPal
Nike
Oakley
Optinvent
PayPal
Pebble
Pinterest
Polar Electro
runtastic
Samsung
Sony
Swatch
Timex
Tory Burch
Verizon Wireless
Vodafone
Withings

Table Of Contents

The Smart wearables: worldwide market trends, forecasts and strategies 2014-2020

Table of contents


7.Executive summary


8.Executive summary: The number of active smart wearable devices will reach almost 350 million by the end of 2020


9.Key implications


10.Key implications [1]


11.Key implications [2]


12.Recommendations


13.Market definition and methodology


14.Definition of a smart wearable device and market drivers


15.Definitions of smart wearable device categories


16.Our definitions rely as much on the consumer's intended use case when purchasing the device as on its functionality


17.Forecast methodology: Sports, fitness and health activity is built into the model to better capture intended use cases for wearable devices


18.Potential disruptive factors affecting the smart wearables market


19.Definition of geographical regions


20.Business environment


21.Business environment: Consumer demand


22.Purchase intent: Smart wearable device purchase interest is strongly linked to smartphone and tablet ownership


23.Usage intent: Consumer demand for mobile health apps is low, despite strong industry support


24.Business environment: Industry push


25.Industry push: We expect twice as many device launches in 2014 as in 2013


26.Industry push: Wearable technology start-ups are currently driving device availability but smartphone manufacturers are now disrupting that


27.Industry push: 48% of available smart wearable devices are compatible with third-party apps, creating the demand for a new app ecosystem


28.Business environment: Case studies


29.Case study: Apple


30.Case study: Fitbit


31.Case study: Google


32.Case study: Samsung


33.Case study: Vodafone


34.Case study: Watch manufacturers


35.Worldwide forecasts and analysis


36.The worldwide smart wearable installed base will approach 346 million active devices by 2020, generating USD22.9 billion in device revenue


37.Smart bands will account for the majority of the smart wearable market until 2016


38.Smart watches will generate USD12.9 billion revenue in 2020 in developed markets, contributing to 58% of the total smart wearable market


39.Smart bands: Forecast assumptions


40.Smart bands: Users and sales


41.Smart watches: Forecast assumptions


42.Smart watches: Users and sales


43.Smart glasses: Forecast assumptions


44.Smart glasses: Users and sales


45.Transformables: Forecast assumptions


46.Transformables: Users and sales


47.Regional outlook


48.Device availability through local manufacturing and innovation has a significant impact on regional differences


49.Central and Eastern Europe: Less-expensive wearables such as smart bands and transformables will have more traction in this region


50.Developed Asia-Pacific: Demand for electronic gadgets will drive adoption of smart watches and glasses


51.North America: Large US-based technology firms such as Apple, Google and Motorola will strengthen NA's lead in the wearable device market


52.Western Europe: Wearable technology innovation comes from software rather than hardware


53.Rest of the world: Other markets lack the usage intent and disposable income to drive strong growth in smart wearable unit sales before 2020


54.About the authors and Analysys Mason


55.About the authors


56.About Analysys Mason


57.Research from Analysys Mason


58.Consulting from Analysys Mason


andnbsp;


List of figures


Figure 1: Summary of report coverage


Figure 2: Smart wearable installed base, unit sales and device revenue, worldwide, 2013-2020


Figure 3: Smart wearable device category definitions


Figure 4: Percentage of available smart wearable devices that include specific functionality, by device category


Figure 5: Smart wearable device forecast methodology


Figure 6: Regional breakdown used in this report


Figure 7: Percentage of respondents who are interested in purchasing a smart wearable device by type, and percentage who own multiple devices, by country


Figure 8: Penetration and average daily app usage by type of mobile health app


Figure 9: Available and forthcoming smart wearable devices by type, worldwide, August 2014


Figure 10: Available and forthcoming smart wearable devices by type of manufacturer, worldwide, August 2014


Figure 11: Available and forthcoming smart wearable devices by compatibility with third-party apps, worldwide, August 2014


Figure 12: Apple Watch features and launch details


Figure 13: Fitbit smart wearable devices


Figure 14: Google smart wearable devices


Figure 15: Samsung smart wearable devices


Figure 16: Vodafone findxone features and launch details


Figure 17: Examples of smart watches from traditional manufacturers


Figure 18: Smart wearable installed base, unit sales and device revenue, worldwide, 2013-2020


Figure 19: Smart wearable installed base by device category, developed markets, 2013-2020


Figure 20: Smart wearable unit sales by device category, developed markets, 2013-2020


Figure 21: Smart wearable hardware revenue by device category, and ASP, developed markets, 2013-2020


Figure 22: Smart band installed base and unit sales, developed markets, 2013-2020


Figure 23: Smart band hardware retail revenue and ASP, developed markets, 2013-2020


Figure 24: Smart watch installed base and unit sales, developed markets, 2013-2020


Figure 25: Smart watch hardware retail revenue and ASP, developed markets, 2013-2020


Figure 26: Smart glasses installed base and unit sales, developed markets, 2013-2020


Figure 27: Smart glasses hardware retail revenue and ASP, developed markets, 2013-2020


Figure 28: Smart transformable installed base and unit sales, developed markets, 2013-2020


Figure 29: Smart transformable hardware retail revenue and ASP, developed markets, 2013-2020


Figure 30: Smart wearable population penetration by region, 2013-2020


Figure 31: Smart wearable unit sales by region, 2013-2020


Figure 32: Smart wearable unit sales by device category, Central and Eastern Europe, 2013-2020


Figure 33: Smart wearable device revenue by device category, and ASP, Central and Eastern Europe, 2013-2020


Figure 34: Smart wearable unit sales by device category, Developed Asia-Pacific, 2013-2020


Figure 35: Smart wearable device revenue by device category, and ASP, Developed Asia-Pacific, 2013-2020


Figure 36: Smart wearable unit sales by device category, North America, 2013-2020


Figure 37: Smart wearable device revenue by device category, and ASP, North America, 2013-2020


Figure 38: Smart wearable unit sales by device category, Western Europe, 2013-2020


Figure 39: Smart wearable device revenue by device category, and ASP, Western Europe, 2013-2020


Figure 40: Smart wearable installed base, unit sales and device revenue, rest of the world, 2014-2020


andnbsp;


Company coverage


The following companies are mentioned in this report:


Adidas


Apple


Asus


Carre Technologies


Epson


Fitbit


Garmin


Google


HTC


Jawbone


Lechal


LG Electronics


Misfit Wearables


Motorola


MyFitnessPal


Nike


Oakley


Optinvent


Pebble


Polar Electro


Samsung


Sony


Withings

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