Table of Contents
Getting in gear: New media streams will open up possibilities for additional advertising
Racing & Individual Sports in the US
The Racing and Individual Sports industry has given supporters plenty to cheer about over the past five years. With a vast increase in media exposure to meet the demands of die-hard sports fans, the industry has continually grown in popularity. In the coming years, industry will likely experience continued growth as many sports continue to expand their broadcasting power through new media outlets.
This industry consists of professional and semiprofessional athletes who participate in live sporting events before a paying audience. Individual athletes; automobile racing teams; racetrack operators; referees and officiating crew; athletic trainers; and owners of various automobile, equestrian and greyhound racing teams are included in the industry. Owners and sporting clubs may or may not operate their own stadiums to present their sporting events.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Horse & Other Equine Production in the US
Sports Coaching in the US
Sports Franchises in the US
Celebrity & Sports Agents in the US
Performers & Creative Artists in the US
Horse and Dog Racing in Australia
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