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  4. > Global Poultry Health Market Segmented By Products, Diagnostic Market, Genetics & By Geography – Trends & Forecasts 2014-2019

Growing animal food product consumption is leading to an increase in demand for animal healthcare products and services.

While poultry constitutes a significant share of total animal food product consumption globally, production growth of poultry products has been rocky over the last few years. High feed costs and disease outbreaks have particularly affected poultry meat supply in 2013.

With poultry meat production bouncing back at a decent 1.6% growth in 2014, prospects for poultry healthcare products and services are good. The market is estimated to be worth $3.67 billion in 2013 and is expected to grow at a CAGR of 7.2% to reach $ 5.76 billion by 2019.

On a more general level, higher demand for animal protein and increasing consumer concern over food safety will enable growth in demand for poultry healthcare products and services.

While Europe leads the veterinary healthcare market followed by North America, developing regions like Asia-pacific and Africa are expected to form new revenue pockets in the market. Countries such as India, China, Brazil will be major contributors to this market over the next decade. Forinstance, India has consistently averaged over 13% YoY growth in their broiler industry, making it the fourth largest producer in the world.

In this report, the market is segmented by type of disease into vaccines, Paraciticides, Anti-Infectives, Medicinal feed additives, and other pharmaceuticals.The market is further segmented by diagnostics (Enzyme Linked Sorbent Assay(ELISA), Rapid Immuno migration(RIM), and Agar Gel Immuno diffusion(AGID) andgenetics. Regional markets analyzed in this report are North America, Europe, Asia-Pacific and the rest of the world(RoW).

Pfizer (U.S.), Merck (U.S.), Sanofi-Aventis (France), Bayer HealthCare (Germany), Virbac (France), Novartis (Switzerland), Boehringer Ingelheim (Germany), Heska Corporation (U.S.), Bioniche Animal Health Canada, Inc. (Canada), and Ceva (France) are the key players in the global swine healthcare market.

What makes our report unique?

1) In-depth analysis of current market trends and future forecasts of the market based on different products available for poultry healthcare.
2) We provide the longest possible market segmentation based on products available and geography. The comprehensive competitive landscape section in the report provides information about major players in the market, their market shares and recent developments.
3) The report provides high-level analysis of animal healthcare products (vaccines, anti-infectives, medicinal feed additives, paraciticides) and covers novel products such as DNA and recombinant vaccines.

Table Of Contents

Global Poultry Health Market Segmented By Products, Diagnostic Market, Genetics and By Geography - Trends and Forecasts 2014-2019
1. Introduction
1.1 Study Deliverables
1.2 Market Definition
1.3 Sizing Units
1.4 Base Currency
1.5 Review and Forecast Period Years
1.6 General Study Assumptions
1.7 Report Description
2. Research Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timeline
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Executive Summary
4. Key Inferences
5. Market Overview and Industry Trends
5.1 Current Market Scenario
5.2 Applications
5.3 Technology Overview
5.4 New Developments
5.5 Industry Value Chain Analysis
5.6 Product Life Cycle Analysis
5.7 Product Benchmarking
5.8 Investment Analysis
5.9 Porter's Five Forces
5.9.1 Bargaining Power of Suppliers
5.9.2 Bargaining Power of Consumers
5.9.3 Threat to New Entrants
5.9.4 Threat to substitute Products and Services
5.9.5 Competitive Rivalry within the Industry
6. Drivers, Restraints, Opportunities and Challenges Analysis
6.1 Market Drivers
6.1.1 Improved Nutrition
6.1.2 Intensifying consumer focus on food safety
6.1.3 Greater Livestock production
6.1.4 Increasing Zoonotic and Foodborne Diseases
6.2 Market Restraints
6.2.1 Scarcity of arable land and water
6.2.2 Increased competition for cultivated land
6.2.3 Cost effective production
6.3 Key Challenges
7. Market Segmentation
7.1 Global Poultry healthcare market , By products
7.1.1 Vaccines
7.1.2 Paraciticides
7.1.3 Anti-Infectives
7.1.4 Medicinal Feed Additives
7.1.5 Other Pharmaceuticals
7.2 Global Poultry Diagnostic market, By products
7.2.1 Introduction
7.2.2 Immunodiagnostic Tests Enzyme linked immuno-sorbent assay (ELISA) Rapid Immuno Migration (RIMâ„¢) Agar gel immuno-diffusion (AGID)
7.2.3 Molecular Diagnostic Tests Polymerase Chain Reaction (PCR) Diagnostic Imaging Ultrasound Imaging MRI Scanning
7.3 Global Poultry Genetics Market
8. Market Segmentation by Geography - Regional Share and forecast
8.1 North America
8.1.1. Introduction
8.1.2. USA
8.1.3. Canada
8.1.4. Mexico
8.2 Europe
8.2.1. Introduction
8.2.2. France
8.2.3. UK
8.2.4. Germany
8.2.5 Italy
8.2.6 Spain and Portugal
8.2.7 Scandinavia
8.3 Asia-Pacific
8.3.1. Introduction
8.3.2. India
8.3.3. China
8.3.4. Japan
8.3.5. South Korea
8.3.6. Australia and New Zealand
8.4. Middle East and North Africa (MENA)
8.4.1 GCC
8.4.2. Egypt
8.4.3. Sudan
8.4.4. Morocco
8.4.5. Algeria
8.5. Latin America
8.5.1. Introduction
8.5.2. Brazil
8.5.3. Colombia
8.5.4. Argentina
8.5.5. Chile
8.5.6 Peru
8.5.7 Venezuela
9. Competitive Landscape
9.1 Market Share Analysis
9.2 Mergers and Acquisitions
9.3 New Product Launches
9.4 Agreements, Collaborations and Partnerships
10. Key Vendor Analysis
10.1 Zoetis animal healthcare
10.2 Merck
10.3 Merial (Animal Health Division Of Sanofi)
10.4 Elanco
10.5 Bayer healthcare
10.6 Ceva Animal Health, Inc.
10.7 Virbac
10.8 Boehringer Ingelheim
11. Analyst Outlook for Investment Opportunities
12. Future Outlook of the Market

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