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The CHILDWISE MONITOR Pre-School Report 2014

  • September 2014
  • -
  • Childwise
  • -
  • 42 pages

Find out more about how the youngest children in the UK behave, what they are into and how their skills develop. By the time that children reach the age of 5, many attitudes and behaviour patterns are already established. The CHILDWISE MONITOR Pre-School Report looks at media use and wider experience among pre-school children, as told to us by their parents.

- Tablet and computer use is the biggest area of growth this year
- TV remains an important medium for this age group, with under 5s spending more than 2 hours a day on average watching
- Using on demand services to watch TV is now a mainstream activity for them
- One in three use a mobile phone, and a similar number use apps
- One in five access the Internet, with half of users going online more than once a week
- A third enjoy comics and magazines
- Fewer than one in ten receive pocket money
- Most take part in organised activities of some kind, such as swimming

The CHILDWISE MONITOR Pre-School Report is based on research with 200 mums of under 5 year olds across the UK.

Table Of Contents

The CHILDWISE MONITOR Pre-School Report 2014
Introduction
Key Findings
1. Access to Media - Overview
2. Television
3. Computers and tablets
4. Internet
5. Mobile Phones and apps
6. Games consoles
7. Magazines and comics
8. Pocket money
9. Skills
10. Activities
11. Work and childcare
12. Family Structure
APPENDIX 1 - Research Methodology
APPENDIX 2 - UK Statistics
About CHILDWISE

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