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Procter & Gamble Korea Inc in Home Care (South Korea)

  • January 2016
  • -
  • Euromonitor International
  • -
  • 2 pages

As a comprehensive consumer products company, Procter & Gamble Korea Inc is active with new product introductions as well as participation in social campaigns to support the disadvantaged. The company has appointed a new CEO who is a Korean woman with 20 years of career with the company. The company’s direction is to establish itself as a consumer-intimate player with products that better understand consumer needs and wants.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Procter and Gamble Korea Inc in Home Care (South Korea)
PROCTER and GAMBLE KOREA INC IN HOME CARE (SOUTH KOREA)
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Procter and Gamble Korea Inc: Key Facts
Competitive Positioning
Summary 2 Procter and Gamble Korea Inc: Competitive Position 2015












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