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Procter & Gamble Korea Inc in Home Care (South Korea)

  • January 2016
  • -
  • Euromonitor International
  • -
  • 2 pages

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As a comprehensive consumer products company, Procter & Gamble Korea Inc is active with new product introductions as well as participation in social campaigns to support the disadvantaged. The company has appointed a new CEO who is a Korean woman with 20 years of career with the company. The company’s direction is to establish itself as a consumer-intimate player with products that better understand consumer needs and wants.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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