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Alcoholic Drinks in Norway, Euromonitor International

  • August 2014
  • -
  • Euromonitor International
  • -
  • 138 pages

Overall, alcoholic drinks in Norway experienced a moderate rate of growth in 2013, although this was an improvement on the consistent declines recorded across the industry between 2008 and 2012. The positive growth recorded in beer, the most consumed product overall in within alcoholic drinks in Norway, was the decisive factor for alcoholic drinks overall. Although the industry faces strong competition from cross-border sales, it seems that the craft brewing trend and the shift in consumption...

Euromonitor International’s Alcoholic Drinks in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Alcoholic Drinks in Norway, Euromonitor International
ALCOHOLIC DRINKS IN NORWAY
Euromonitor International
August 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Growth in Beer Leaves the Dark Years Behind
It's About the Hops, Man!
the Alcoholic Drinks Industry Remains Very Concentrated at the Top
Retail Distribution Trends in Alcoholic Drinks Remain Stable Due To Vinmonopolet
A More Positive Outlook Is Expected in Alcoholic Drinks During the Forecast Period
Key Trends and Developments
the Resurrection of Beer Delights the Drink's Many Norwegian Apostles
Demand for Red Wine and Spirits Falls As Women Avoid Tannins and Men Avoid Hangovers
New Beer Packaging Trend Begins To Take Off Fully During 2014
Will the New Government Ease Up on Alcoholic Regulations and Taxes?
Key New Product Launches
Summary 1 Key New Product Developments 2013
Market Background
Legislation
Summary 2 Punishment for driving under influence of alcohol by alcohol concentration
Table 1 Number of Licences to Serve Alcohol by Type 2007-2012
Table 2 Number of Consumer Foodservice Establishments by Type 2007-2012
Taxation and Duty Levies
Summary 3 Excise taxation 2012
Summary 4 Excise taxation 2013
the Government Also Taxes Packaging
Summary 5 Taxation and Duty Levies on Alcoholic Drinks 2013.
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 5 Selling Margin of a Typical Beer Brand 2013 excl Wholesaler
Table 6 Selling Margin of a Typical Wine Brand 2013 incl Wholesaler
Table 7 Selling Margin of a Typical Wine Brand 2013 excl Wholesaler
Table 8 Selling Margin of a Typical Spirits Brand 2013 incl Wholesaler
Table 9 Selling Margin of a Typical Spirits Brand 2013 excl Wholesaler
Operating Environment
Duty Free
Cross-border/private Imports
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 21 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Sources
Summary 6 Research Sources
Aass, P Ltz As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 7 P Aass Ltz AS
Summary 8 P Aass Ltz AS
Company Background
Production
Competitive Positioning
Summary 9 P Aass Ltz AS: Competitive Position 2013
Arcus-gruppen As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 10 Arcus-Gruppen AS Key Facts
Summary 11 Arcus-Gruppen AS Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Arcus-Gruppen AS*: Competitive Position 2013
Haandbryggeriet As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 13 Haandbryggeriet AS Key Facts
Summary 14 Haandbryggeriet AS Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Haandbryggeriet AS Competitive Position 2013
Hansa Borg Bryggerier As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 16 Hansa Borg Bryggerier AS Key Facts
Summary 17 Hansa Borg Bryggerier AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Hansa Borg Bryggerier AS: Competitive Position 2013
Ringnes As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 19 Ringnes AS: Key Facts
Summary 20 Ringnes AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 21 Ringnes AS Competitive Position 2013
Vinmonopolet As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 22 AS Vinmonopolet: Key Facts
Summary 23 AS Vinmonopolet: Operational Indicators
Internet Strategy
Company Background
Chart 1 AS Vinmonopolet: Vinmonopolet in Oslo
Competitive Positioning
Summary 24 AS Vinmonopolet Competitive Position 2013
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 25 Lager by Price Band 2013
Category Data
Table 26 Number of Breweries 2008-2013
Table 27 Sales of Beer by Category: Total Volume 2008-2013
Table 28 Sales of Beer by Category: Total Value 2008-2013
Table 29 Sales of Beer by Category: % Total Volume Growth 2008-2013
Table 30 Sales of Beer by Category: % Total Value Growth 2008-2013
Table 31 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
Table 32 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
Table 33 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 34 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
Table 35 GBO Company Shares of Beer: % Total Volume 2009-2013
Table 36 NBO Company Shares of Beer: % Total Volume 2009-2013
Table 37 LBN Brand Shares of Beer: % Total Volume 2010-2013
Table 38 Production, Imports and Exports of Beer: Total Volume 2007-2012
Table 39 Imports of Beer by Country of Origin: Total Volume 2007-2012
Table 40 Imports of Beer by Country of Origin: Total Value 2007-2012
Table 41 Exports of Beer by Country of Destination: Total Volume 2007-2012
Table 42 Exports of Beer by Country of Destination: Total Value 2007-2012
Table 43 Forecast Sales of Beer by Category: Total Volume 2013-2018
Table 44 Forecast Sales of Beer by Category: Total Value 2013-2018
Table 45 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 46 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 47 Sales of Cider/Perry: Total Volume 2008-2013
Table 48 Sales of Cider/Perry: Total Value 2008-2013
Table 49 Sales of Cider/Perry: % Total Volume Growth 2008-2013
Table 50 Sales of Cider/Perry: % Total Value Growth 2008-2013
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2008-2013
Table 52 Sales of Cider/Perry by Off-trade vs On-trade: Value 2008-2013
Table 53 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 54 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2008-2013
Table 55 GBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 56 NBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 57 LBN Brand Shares of Cider/Perry: % Total Volume 2010-2013
Table 58 Production, Imports and Exports of Cider/Perry: Total Volume 2007-2012
Table 59 Forecast Sales of Cider/Perry: Total Volume 2013-2018
Table 60 Forecast Sales of Cider/Perry: Total Value 2013-2018
Table 61 Forecast Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 62 Forecast Sales of Cider/Perry: % Total Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 63 Sales of RTDS/High-strength Premixes by Category: Total Volume 2008-2013
Table 64 Sales of RTDS/High-strength Premixes by Category: Total Value 2008-2013
Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2008-2013
Table 66 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2008-2013
Table 67 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2008-2013
Table 68 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2008-2013
Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 70 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2008-2013
Table 71 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 72 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 73 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2010-2013
Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2013-2018
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2013-2018
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2013-2018
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Summary 26 Benchmark Brands 2013
Category Data
Table 78 Sales of Spirits by Category: Total Volume 2008-2013
Table 79 Sales of Spirits by Category: Total Value 2008-2013
Table 80 Sales of Spirits by Category: % Total Volume Growth 2008-2013
Table 81 Sales of Spirits by Category: % Total Value Growth 2008-2013
Table 82 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
Table 83 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
Table 84 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 85 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
Table 86 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
Table 87 Sales of White Rum by Price Platform: % Total Volume 2008-2013
Table 88 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
Table 89 Sales of Gin by Price Platform: % Total Volume 2008-2013
Table 90 Sales of Vodka by Price Platform: % Total Volume 2008-2013
Table 91 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
Table 92 GBO Company Shares of Spirits: % Total Volume 2009-2013
Table 93 NBO Company Shares of Spirits: % Total Volume 2009-2013
Table 94 LBN Brand Shares of Spirits: % Total Volume 2010-2013
Table 95 Production, Imports and Exports of Spirits: Total Volume 2007-2012
Table 96 Imports of Spirits by Country of Origin: Total Volume 2007-2012
Table 97 Imports of Spirits by Country of Origin: Total Value 2007-2012
Table 98 Exports of Spirits by Country of Destination: Total Volume 2007-2012
Table 99 Exports of Spirits by Country of Destination: Total Value 2007-2012
Table 100 Production, Imports and Exports of Brandy and Cognac: Total Volume 2007-2012
Table 101 Production, Imports and Exports of Rum: Total Volume 2007-2012
Table 102 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
Table 103 Production, Imports and Exports of Gin: Total Volume 2007-2012
Table 104 Production, Imports and Exports of Vodka: Total Volume 2007-2012
Table 105 Forecast Sales of Spirits by Category: Total Volume 2013-2018
Table 106 Forecast Sales of Spirits by Category: Total Value 2013-2018
Table 107 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 108 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 109 Sales of Wine by Category: Total Volume 2008-2013
Table 110 Sales of Wine by Category: Total Value 2008-2013
Table 111 Sales of Wine by Category: % Total Volume Growth 2008-2013
Table 112 Sales of Wine by Category: % Total Value Growth 2008-2013
Table 113 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
Table 114 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
Table 115 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 116 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
Table 117 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2008-2013
Table 118 Sales of Still White Wine by Price Segment: % Off-trade Volume 2008-2013
Table 119 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2008-2013
Table 120 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2008-2013
Table 121 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 122 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 123 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 124 Sales of Still Red Wine by Quality Classification: % Total Volume 2008-2013
Table 125 Sales of Still White Wine by Quality Classification: % Total Volume 2008-2013
Table 126 Sales of Still Rose Wine by Quality Classification: % Total Volume 2008-2013
Table 127 GBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 128 NBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 129 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2010-2013
Table 130 GBO Company Shares of Champagne: % Total Volume 2009-2013
Table 131 NBO Company Shares of Champagne: % Total Volume 2009-2013
Table 132 LBN Brand Shares of Champagne: % Total Volume 2010-2013
Table 133 GBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 134 NBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 135 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2010-2013
Table 136 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 137 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 138 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2010-2013
Table 139 GBO Company Shares of Non-grape Wine: % Total Volume 2009-2013
Table 140 NBO Company Shares of Non-grape Wine: % Total Volume 2009-2013
Table 141 LBN Brand Shares of Non-grape Wine: % Total Volume 2010-2013
Table 142 Production, Imports and Exports of Wine: Total Volume 2007-2012
Table 143 Imports of Wine by Country of Origin: Total Volume 2007-2012
Table 144 Imports of Wine by Country of Origin: Total Value 2007-2012
Table 145 Exports of Wine by Country of Destination: Total Volume 2007-2012
Table 146 Exports of Wine by Country of Destination: Total Value 2007-2012
Table 147 Forecast Sales of Wine by Category: Total Volume 2013-2018
Table 148 Forecast Sales of Wine by Category: Total Value 2013-2018
Table 149 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 150 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018












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