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Alcoholic Drinks in the Netherlands, Euromonitor International

  • June 2015
  • -
  • Euromonitor International
  • -
  • 97 pages

Alcoholic drinks saw a decline of 1% in volume sales in 2014, which is a continuation of the performance during the latter years of the review period. Consumers’ attitude towards alcoholic drinks is changing, as they try to live healthier lifestyles. This, together with further increases of VAT and excise duties and governmental awareness campaigns, has resulted in reduced per capita consumption. Furthermore, the effects of the economic crisis are still felt as consumers continued to choose...

Euromonitor International’s Alcoholic Drinks in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Alcoholic Drinks in the Netherlands, Euromonitor International
ALCOHOLIC DRINKS IN THE NETHERLANDS
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Further Decline in Volume Sales of Alcoholic Drinks in 2014
Flavoured Products Are A Continuing Trend in Alcoholic Drinks
Heineken Remains the Clear Leader Despite Declining Volume Sales
Internet Retailing Is Fastest Growing Distribution Channel
Forecast Sales Set To Outperform Review Period
Key Trends and Developments
Taxes and Legislation Are Threatening Volume Sales in the Netherlands
Hybrid Consumer Boosts Super Premium Sales Within Alcoholic Drinks
Radler Booming As Consumers Opt for Lighter Alternatives
Flavoured Alcoholic Drinks Have Great Potential for the Future
Summary 1 Key New Product Developments 2014
Market Background
Legislation
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-trade Establishments
Table 1 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 18 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Gall and Gall BV in Alcoholic Drinks (netherlands)
Strategic Direction
Key Facts
Summary 3 Gall and Gall: Key Facts
Internet Strategy
Company Background
Private Label
Summary 4 Gall and Gall BV: Private Label Portfolio
Competitive Positioning
Summary 5 Gall and Gall BV: Competitive Position 2014
Grolsch, Koninklijke NV in Alcoholic Drinks (netherlands)
Strategic Direction
Key Facts
Summary 6 Koninklijke Grolsch NV: Key Facts
Competitive Positioning
Summary 7 Koninklijke Grolsch NV: Competitive Position 2014
Hooghoudt Distillery BV in Alcoholic Drinks (netherlands)
Strategic Direction
Key Facts
Summary 8 Hooghoudt Distillery BV: Key Facts
Summary 9 Hooghoudt Distillery BV: Operational Indicators
Competitive Positioning
Summary 10 Hooghoudt Distillery BV: Competitive Position 2014
Siebrand Groep BV in Alcoholic Drinks (netherlands)
Strategic Direction
Key Facts
Summary 11 Siebrand Groep BV: Key Facts
Summary 12 Siebrand Groep BV: Operational Indicators
Competitive Positioning
Summary 13 Siebrand Groep BV: Competitive Position 2014
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 14 Lager by Price Band 2014
Table 23 Number of Breweries 2009-2014
Category Data
Table 24 Sales of Beer by Category: Total Volume 2009-2014
Table 25 Sales of Beer by Category: Total Value 2009-2014
Table 26 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 27 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 28 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 29 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 30 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 31 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 32 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 33 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 34 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 35 Production, Imports and Exports of Beer: Total Volume 2008-2013
Table 36 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 37 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 38 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 39 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 40 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 41 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 42 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 43 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 44 Sales of Cider/Perry: Total Volume 2009-2014
Table 45 Sales of Cider/Perry: Total Value 2009-2014
Table 46 Sales of Cider/Perry: % Total Volume Growth 2009-2014
Table 47 Sales of Cider/Perry: % Total Value Growth 2009-2014
Table 48 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2009-2014
Table 49 Sales of Cider/Perry by Off-trade vs On-trade: Value 2009-2014
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2009-2014
Table 52 GBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 53 NBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 54 LBN Brand Shares of Cider/Perry: % Total Volume 2011-2014
Table 55 Production, Imports and Exports of Cider/Perry: Total Volume 2008-2013
Table 56 Imports of Cider/Perry by Country of Origin: Total Volume 2008-2013
Table 57 Imports of Cider/Perry by Country of Origin: Total Value 2008-2013
Table 58 Exports of Cider/Perry by Country of Destination: Total Volume 2008-2013
Table 59 Exports of Cider/Perry by Country of Destination: Total Value 2008-2013
Table 60 Forecast Sales of Cider/Perry: Total Volume 2014-2019
Table 61 Forecast Sales of Cider/Perry: Total Value 2014-2019
Table 62 Forecast Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 63 Forecast Sales of Cider/Perry: % Total Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 64 Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014
Table 65 Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014
Table 66 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014
Table 67 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014
Table 68 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014
Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014
Table 70 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 71 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014
Table 72 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 73 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 74 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 15 Benchmark Brands 2014
Category Data
Table 79 Sales of Spirits by Category: Total Volume 2009-2014
Table 80 Sales of Spirits by Category: Total Value 2009-2014
Table 81 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 82 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 83 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 84 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 85 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 86 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 87 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
Table 88 Sales of White Rum by Price Platform: % Total Volume 2009-2014
Table 89 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
Table 90 Sales of Gin by Price Platform: % Total Volume 2009-2014
Table 91 Sales of Vodka by Price Platform: % Total Volume 2009-2014
Table 92 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
Table 93 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 94 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 95 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 96 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 97 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 98 Production, Imports and Exports of Brandy and Cognac: Total Volume 2008-2013
Table 99 Production, Imports and Exports of Rum: Total Volume 2008-2013
Table 100 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2008-2013
Table 101 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
Table 102 Production, Imports and Exports of Gin: Total Volume 2008-2013
Table 103 Production, Imports and Exports of Vodka: Total Volume 2008-2013
Table 104 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 105 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 106 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 107 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 108 Sales of Wine by Category: Total Volume 2009-2014
Table 109 Sales of Wine by Category: Total Value 2009-2014
Table 110 Sales of Wine by Category: % Total Volume Growth 2009-2014
Table 111 Sales of Wine by Category: % Total Value Growth 2009-2014
Table 112 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
Table 113 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
Table 114 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 115 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
Table 116 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
Table 117 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
Table 118 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2009-2014
Table 119 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
Table 120 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 121 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 122 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 123 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 124 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 125 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
Table 126 GBO Company Shares of Champagne: % Total Volume 2010-2014
Table 127 NBO Company Shares of Champagne: % Total Volume 2010-2014
Table 128 LBN Brand Shares of Champagne: % Total Volume 2011-2014
Table 129 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 130 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 131 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
Table 132 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 133 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 134 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
Table 135 GBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 136 NBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 137 LBN Brand Shares of Non-grape Wine: % Total Volume 2011-2014
Table 138 Production, Imports and Exports of Wine: Total Volume 2008-2013
Table 139 Imports of Wine by Country of Origin: Total Volume 2008-2013
Table 140 Imports of Wine by Country of Origin: Total Value 2008-2013
Table 141 Exports of Wine by Country of Destination: Total Volume 2008-2013
Table 142 Exports of Wine by Country of Destination: Total Value 2008-2013
Table 143 Forecast Sales of Wine by Category: Total Volume 2014-2019
Table 144 Forecast Sales of Wine by Category: Total Value 2014-2019
Table 145 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 146 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019












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