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Deodorants in Ireland, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 27 pages

Overall value sales of deodorant reached €40 million in 2013. This was a comprehensive increase of 4% on the previous year in current terms. Deodorants remain a staple product for Irish consumers that they will not go without. Personal hygiene is very important for the majority of consumers, both male and female. While the category was always expected to see sales increase, the rate of growth improved due to extra volume sales during the good summer weather in 2013.

Euromonitor International’s Deodorants in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Deodorants in Ireland, Euromonitor International
DEODORANTS IN IRELAND
Euromonitor International
September 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2008-2013
Table 2 Sales of Deodorants by Category: % Value Growth 2008-2013
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2008-2013
Table 4 NBO Company Shares of Deodorants: % Value 2009-2013
Table 5 LBN Brand Shares of Deodorants: % Value 2010-2013
Table 6 Forecast Sales of Deodorants by Category: Value 2013-2018
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2013-2018
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2013-2018
Procter and Gamble (mfg) Ireland Ltd in Beauty and Personal Care (ireland)
Strategic Direction
Key Facts
Summary 1 Procter and Gamble (Mfg) Ireland Ltd: Key Facts
Summary 2 Procter and Gamble (Mfg) Ireland Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Procter and Gamble (Mfg) Ireland Ltd: Competitive Position 2013
Unilever Ireland Ltd in Beauty and Personal Care (ireland)
Strategic Direction
Key Facts
Summary 4 Unilever Ireland Ltd: Key Facts
Summary 5 Unilever Ireland Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Unilever Ireland Ltd: Competitive Position 2013
Executive Summary
Beauty and Personal Care Continues To Experience Growth
Optimism Returning To Consumers With Slight Increases in Spending Habits
Multinational Corporations Exit Ireland, Changing Strategies
Major Movement in Internet Retailing
Moderate Growth for Beauty and Personal Care
Key Trends and Developments
Movement in Distribution for Global Manufacturers
Major Retailers Moving Into Online Sales
Consumer Spend Has Increased Since Recession
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Sources
Summary 7 Research Sources












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