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Fast Food in Mexico, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 40 pages

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Mexican consumers are increasingly interested in Asian and Middle Eastern food and are showing growing interest in a wide range of cuisines including Japanese, Chinese and Lebanese cuisine. Players thus focused on launching fast food menus with dishes from these cuisines that are not unknown to Mexican consumers but that are rarely found in fast food. For example, Delíbano (named after a mix of the Spanish word for Lebanon and the word "deli") was launched at the end of the review period. This...

Euromonitor International’s Fast Food in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Chained Fast Food, Fast Food by Casual vs Non-Casual, Fast Food by Type, Independent Fast Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fast Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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