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Footwear in Germany, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 26 pages

Sales of footwear in Germany were driven by the growth of internet retailing in 2013, while store-based retailing registered a decline of around 2%. Internet retailing platforms, such as Mirapodo and Zalando, increased in popularity. Much of this consumer trend was stimulated by large-scale advertising campaigns from a number of internet retailers specialising in footwear. E-commerce platforms with innovative retailing strategies, such as the membership-based method of American pure player...

Euromonitor International’s Footwear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Children’s Footwear, Men’s Footwear, Women’s Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Footwear in Germany, Euromonitor International
FOOTWEAR IN GERMANY
Euromonitor International
September 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Footwear by Category: Volume 2008-2013
Table 2 Sales of Footwear by Category: Value 2008-2013
Table 3 Sales of Footwear by Category: % Volume Growth 2008-2013
Table 4 Sales of Footwear by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Footwear: % Value 2009-2013
Table 6 LBN Brand Shares of Footwear: % Value 2010-2013
Table 7 Distribution of Footwear by Format: % Value 2008-2013
Table 8 Forecast Sales of Footwear by Category: Volume 2013-2018
Table 9 Forecast Sales of Footwear by Category: Value 2013-2018
Table 10 Forecast Sales of Footwear by Category: % Volume Growth 2013-2018
Table 11 Forecast Sales of Footwear by Category: % Value Growth 2013-2018
Adidas Group in Apparel and Footwear (germany)
Strategic Direction
Key Facts
Summary 1 adidas Group: Key Facts
Summary 2 adidas Group: Operational Indicators
Company Background
Competitive Positioning
Summary 3 adidas Group: Competitive Position 2013
Internet Strategy
Production
Handm Hennes and Mauritz BV and Co Kg in Apparel and Footwear (germany)
Strategic Direction
Key Facts
Summary 4 HandM Hennes and Mauritz BV and Co KG: Key Facts
Company Background
Competitive Positioning
Summary 5 HandM Hennes and Mauritz BV and Co KG: Competitive Position 2013
Retail Operations
Summary 6 HandM Hennes and Mauritz BV and Co KG: Retail Operational Indicators
Internet Strategy
Production
Nike Deutschland GmbH in Apparel and Footwear (germany)
Strategic Direction
Key Facts
Summary 7 Nike Deutschland GmbH: Key Facts
Summary 8 Nike Deutschland GmbH: Operational Indicators
Company Background
Competitive Positioning
Summary 9 Nike Deutschland GmbH: Competitive Position 2013
Internet Strategy
Production
Executive Summary
Apparel and Footwear Market Slows in 2013
Growing Emphasis on Quality Amidst A Continuing Discounting Culture
New International Entrants and Private Label on the Rise
Internet Retailing Becomes More Crowded
Demographic Changes To Constrain Sales of Apparel and Footwear
Key Trends and Developments
Men's Outerwear Drives Apparel and Footwear Value Sales
Fashion Speaks Many Languages
Internet Retailing Continues To Enjoy Rapid Growth in Apparel and Footwear
Higher-priced Products Grow in Popularity Despite the Strength of Low-priced Items
Market Data
Table 12 Sales of Apparel and Footwear by Category: Volume 2008-2013
Table 13 Sales of Apparel and Footwear by Category: Value 2008-2013
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2008-2013
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2008-2013
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2009-2013
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2010-2013
Table 18 Distribution of Apparel and Footwear by Format: % Value 2008-2013
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2013
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2013-2018
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 10 Research Sources












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