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Health and Wellness in Taiwan

  • April 2016
  • -
  • Euromonitor International
  • -
  • 85 pages

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Health and wellness recorded healthy growth in the review year. Thriving outdoor activities, an ageing society and increasing awareness of health issues led people to pay more attention to health and wellness. For example, according to the Taipei Marathon, participation in running events grew about 47% in 2015 compared to 2014 in Taiwan. Moreover, social networks and online news also prompted people to note the importance of health.

Euromonitor International's Health and Wellness in Taiwan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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