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Menswear in Germany, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 29 pages

Men’s outerwear (including jeans) continued to grow in 2013, establishing its position as a key driver of value sales of overall apparel and footwear in Germany. While women’s outerwear saw a decline in volume sales and remained flat in value terms, men’s outerwear grew by 1% in current value terms. Male consumers did not necessarily shop for more items compared to the previous year but showed more interest in premium items with higher price tags. This was especially true among middle-aged men.

Euromonitor International’s Menswear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Men’s Outerwear, Men’s Underwear, Nightwear and Swimwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Menswear in Germany, Euromonitor International
MENSWEAR IN GERMANY
Euromonitor International
September 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Menswear: Volume 2008-2013
Table 2 Sales of Menswear: Value 2008-2013
Table 3 Sales of Menswear: % Volume Growth 2008-2013
Table 4 Sales of Menswear: % Value Growth 2008-2013
Table 5 NBO Company Shares of Menswear: % Value 2009-2013
Table 6 LBN Brand Shares of Menswear: % Value 2010-2013
Table 7 Forecast Sales of Menswear: Volume 2013-2018
Table 8 Forecast Sales of Menswear: Value 2013-2018
Table 9 Forecast Sales of Menswear: % Volume Growth 2013-2018
Table 10 Forecast Sales of Menswear: % Value Growth 2013-2018
Adidas Group in Apparel and Footwear (germany)
Strategic Direction
Key Facts
Summary 1 adidas Group: Key Facts
Summary 2 adidas Group: Operational Indicators
Company Background
Competitive Positioning
Summary 3 adidas Group: Competitive Position 2013
Internet Strategy
Production
Canda Mode Kg in Apparel and Footwear (germany)
Strategic Direction
Key Facts
Summary 4 CandA Mode KG: Key Facts
Company Background
Competitive Positioning
Summary 5 CandA Mode KG: Competitive Position 2013
Retail Operations
Summary 6 CandA Mode KG: Retail Operational Indicators
Internet Strategy
Production
Handm Hennes and Mauritz BV and Co Kg in Apparel and Footwear (germany)
Strategic Direction
Key Facts
Summary 7 HandM Hennes and Mauritz BV and Co KG: Key Facts
Company Background
Competitive Positioning
Summary 8 HandM Hennes and Mauritz BV and Co KG: Competitive Position 2013
Retail Operations
Summary 9 HandM Hennes and Mauritz BV and Co KG: Retail Operational Indicators
Internet Strategy
Production
Executive Summary
Apparel and Footwear Market Slows in 2013
Growing Emphasis on Quality Amidst A Continuing Discounting Culture
New International Entrants and Private Label on the Rise
Internet Retailing Becomes More Crowded
Demographic Changes To Constrain Sales of Apparel and Footwear
Key Trends and Developments
Men's Outerwear Drives Apparel and Footwear Value Sales
Fashion Speaks Many Languages
Internet Retailing Continues To Enjoy Rapid Growth in Apparel and Footwear
Higher-priced Products Grow in Popularity Despite the Strength of Low-priced Items
Market Data
Table 11 Sales of Apparel and Footwear by Category: Volume 2008-2013
Table 12 Sales of Apparel and Footwear by Category: Value 2008-2013
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2008-2013
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2008-2013
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2009-2013
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2010-2013
Table 17 Distribution of Apparel and Footwear by Format: % Value 2008-2013
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2013
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 10 Research Sources












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