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Menswear in Germany, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 29 pages

Summary

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Men’s outerwear (including jeans) continued to grow in 2013, establishing its position as a key driver of value sales of overall apparel and footwear in Germany. While women’s outerwear saw a decline in volume sales and remained flat in value terms, men’s outerwear grew by 1% in current value terms. Male consumers did not necessarily shop for more items compared to the previous year but showed more interest in premium items with higher price tags. This was especially true among middle-aged men.

Euromonitor International’s Menswear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Men’s Outerwear, Men’s Underwear, Nightwear and Swimwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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