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Spirits in Norway, Euromonitor International

  • August 2014
  • -
  • Euromonitor International
  • -
  • 53 pages

Although it is difficult to accurately calculate overall consumption of spirits in Norway because of the high levels of duty free sales and the cross-border trade with Sweden, there are certain elements which show that overall consumption of spirits is falling in the country. SIRUS has access to data on overall volume sales of spirits through duty free outlets in airports across Norway and the latest figures from 2012 demonstrate an overall decline of between 7% and 9%, depending on the...

Euromonitor International’s Spirits in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Spirits in Norway, Euromonitor International
SPIRITS IN NORWAY
Euromonitor International
August 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Summary 1 Benchmark Brands 2013
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2008-2013
Table 2 Sales of Spirits by Category: Total Value 2008-2013
Table 3 Sales of Spirits by Category: % Total Volume Growth 2008-2013
Table 4 Sales of Spirits by Category: % Total Value Growth 2008-2013
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
Table 10 Sales of White Rum by Price Platform: % Total Volume 2008-2013
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
Table 12 Sales of Gin by Price Platform: % Total Volume 2008-2013
Table 13 Sales of Vodka by Price Platform: % Total Volume 2008-2013
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
Table 15 GBO Company Shares of Spirits: % Total Volume 2009-2013
Table 16 NBO Company Shares of Spirits: % Total Volume 2009-2013
Table 17 LBN Brand Shares of Spirits: % Total Volume 2010-2013
Table 18 Production, Imports and Exports of Spirits: Total Volume 2007-2012
Table 19 Imports of Spirits by Country of Origin: Total Volume 2007-2012
Table 20 Imports of Spirits by Country of Origin: Total Value 2007-2012
Table 21 Exports of Spirits by Country of Destination: Total Volume 2007-2012
Table 22 Exports of Spirits by Country of Destination: Total Value 2007-2012
Table 23 Production, Imports and Exports of Brandy and Cognac: Total Volume 2007-2012
Table 24 Production, Imports and Exports of Rum: Total Volume 2007-2012
Table 25 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
Table 26 Production, Imports and Exports of Gin: Total Volume 2007-2012
Table 27 Production, Imports and Exports of Vodka: Total Volume 2007-2012
Table 28 Forecast Sales of Spirits by Category: Total Volume 2013-2018
Table 29 Forecast Sales of Spirits by Category: Total Value 2013-2018
Table 30 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 31 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018
Executive Summary
Growth in Beer Leaves the Dark Years Behind
It's About the Hops, Man!
the Alcoholic Drinks Industry Remains Very Concentrated at the Top
Retail Distribution Trends in Alcoholic Drinks Remain Stable Due To Vinmonopolet
A More Positive Outlook Is Expected in Alcoholic Drinks During the Forecast Period
Key Trends and Developments
the Resurrection of Beer Delights the Drink's Many Norwegian Apostles
Demand for Red Wine and Spirits Falls As Women Avoid Tannins and Men Avoid Hangovers
New Beer Packaging Trend Begins To Take Off Fully During 2014
Will the New Government Ease Up on Alcoholic Regulations and Taxes?
Key New Product Launches
Summary 2 Key New Product Developments 2013
Market Background
Legislation
Summary 3 Punishment for driving under influence of alcohol by alcohol concentration
Table 32 Number of Licences to Serve Alcohol by Type 2007-2012
Table 33 Number of Consumer Foodservice Establishments by Type 2007-2012
Taxation and Duty Levies
Summary 4 Excise taxation 2012
Summary 5 Excise taxation 2013
the Government Also Taxes Packaging
Summary 6 Taxation and Duty Levies on Alcoholic Drinks 2013.
Table 34 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 35 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 36 Selling Margin of a Typical Beer Brand 2013 excl Wholesaler
Table 37 Selling Margin of a Typical Wine Brand 2013 incl Wholesaler
Table 38 Selling Margin of a Typical Wine Brand 2013 excl Wholesaler
Table 39 Selling Margin of a Typical Spirits Brand 2013 incl Wholesaler
Table 40 Selling Margin of a Typical Spirits Brand 2013 excl Wholesaler
Operating Environment
Duty Free
Cross-border/private Imports
Market Indicators
Table 41 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 42 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 43 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 44 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 45 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 46 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 47 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 48 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 49 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 50 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 51 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 52 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 53 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 54 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 55 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 56 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Sources
Summary 7 Research Sources












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