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Womenswear in Germany, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 29 pages

Summary

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Despite a high employment rate and considerable wage increases in 2013, women’s outerwear (including jeans) reflected the country’s overall stagnant economic performance as volume sales declined by 1%. Many female shoppers remained concerned about the economic outlook and thus were unwilling to spend heavily on clothing. Furthermore, the poor weather in Germany, which endured a very cold and long winter, curbed women’s enthusiasm for store-based shopping sprees. On the other hand, online...

Euromonitor International’s Womenswear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Women’s Outerwear, Women’s Underwear, Nightwear and Swimwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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