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  5. > A Two-Track Juice Market : Opportunities in Flavourful , Functional and Healthful Juices

The global juice industry is facing a two-track growth story, as Asian demand for flavourful and functional juice drinks offsets declining volumes of 100% juice in many developed markets. Flavour and function-driven innovation in low juice content beverages – as well as premium “superfruit” 100% juices – will sustain growth in the category.

Euromonitor International’s A Two-Track Juice Market : Opportunities in Flavourful , Functional and Healthful Juices global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

A Two-Track Juice Market : Opportunities in Flavourful , Functional and Healthful Juices
A Two-Track Juice Market : Opportunities in Flavourful , Functional and Healthful Juices
Euromonitor International
September 2014
Introduction
Global Overview
Category in Context
Category Review
Company and Brand Review
Category Prospects
Definitions

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