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Fruits in South Africa

  • April 2015
  • -
  • Euromonitor International
  • -
  • 18 pages

Probably the single most important influential factor driving consumption of fresh fruit and vegetables is the retail price. The majority of consumers in South Africa make their purchasing decisions based on the retail price levied. It is as simple as identifying whether or not the product is affordable at that particular point in time noting that prices for many agricultural products fluctuate within a wide range. Retail price is determined by supply and demand forces. This in turn can be a...

Euromonitor International's Fruits in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2010-2014, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2019 illustrate how the market is set to change.


Product coverage: Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Fruits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Fruits in South Africa
FRUITS IN SOUTH AFRICA

April 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Prospects
Category Data
Table 1 Sales of Fruits by Category: Total Volume 2009-2014
Table 2 Sales of Fruits by Category: % Total Volume Growth 2009-2014
Table 3 Sales of Fruits by Organic/Fairtrade vs Standard: % Total Volume 2012-2014
Table 4 Distribution of Fruits by Format: % Total Volume 2009-2014
Table 5 Forecast Sales of Fruits by Category: Total Volume 2014-2019
Table 6 Forecast Sales of Fruits by Category: % Total Volume Growth 2014-2019
Executive Summary
Overall Market Performance
Health Consciousness Steers Growth
Retail and Distribution Scene
Expected Forecast Performance
Key Trends and Developments
Income Growth Shaping the Industry
Health and Wellness Trend
Agriculture and Distribution Trends
Environmental and Sustainability Trends
Market Data
Table 7 Sales of Fresh Food by Category: Total Volume 2009-2014
Table 8 Sales of Fresh Food by Category: % Total Volume Growth 2009-2014
Table 9 Distribution of Fresh Food by Format: % Total Volume 2009-2014
Table 10 Distribution of Fresh Food by Format: % Retail Volume 2009-2014
Table 11 Forecast Sales of Fresh Food by Category: Total Volume 2014-2019
Table 12 Forecast Sales of Fresh Food by Category: % Total Volume Growth 2014-2019
Sources
Summary 1 Research Sources












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