Table of Contents
Probably the single most important influential factor driving consumption of fresh fruit and vegetables is the retail price. The majority of consumers in South Africa make their purchasing decisions based on the retail price levied. It is as simple as identifying whether or not the product is affordable at that particular point in time noting that prices for many agricultural products fluctuate within a wide range. Retail price is determined by supply and demand forces. This in turn can be a...
Euromonitor International's Fruits in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2010-2014, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fruits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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