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Home Furnishings in Germany, Euromonitor International

  • August 2014
  • -
  • Euromonitor International
  • -
  • 20 pages

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Despite an uplift in consumer confidence stimulated by the gradual economic recovery in Germany, home furnishings did not manage to build on its strong sales performances of the previous three years. In 2013, value sales shrank slightly, mainly driven by increased competition in home furnishings, which in return put pressure on unit prices and led to overall sales decline. Nonetheless, value growth was polarised in 2013 between the different products and companies, with some brand manufacturers...

Euromonitor International’s Home Furnishings in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2018 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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